by Claire Etchell | 17th June 2025 | Blog, Feature, London
Wimbledon is one of the most iconic tennis tournaments in the world — but it’s also so much more than just a two-week sporting event. Whether you’re a tennis fanatic or simply looking for a quintessential British day out, this guide will show you how to soak up...
by Claire Etchell | 1st June 2025 | Blog, Feature
If you’ve followed me for a while, you’ll know I’m a proud Instagram girly at heart. I just adore creating ‘that perfect photo.’ But in the last year, I’ve shifted my strategy from Instagram-first to content-first. It’s been a little bit chaotic, a lot of...
by Claire Etchell | 27th May 2025 | Blog, Feature, London
After living in London for 15 years, I finally did it. I went inside Tower Bridge. Not just walked over it (a million times), but actually paid for the full experience: the glass walkway, panoramic views, the original engine rooms — the lot. If you’re a Londoner who’s...
by Claire Etchell | 2nd May 2025 | Blog, Feature, London
If you know me, you’ll know I’ve got about 25 alarms set for the start of the RHS Chelsea Flower Show. That is because it also signals the start of Chelsea in Bloom and Belgravia in Bloom. As a London girl, I’ve been going to this free flower...
by Claire Etchell | 2nd May 2025 | Blog, Feature
🧪 The Content Experiment: What Happens When You Post the Same Content on Every Social Media Platform? Let’s be honest: Instagram has always been my first love. But after getting blocked from posting on Instagram despite PAYING monthly for the blue tick. I started...
by Claire Etchell | 21st September 2024 | Blog, Feature, Seasonal
I am obsessed with Halloween! Every year I seek out the best spooky decorations in London and I love dressing up in scary costumes. It is a brilliant time of year for a proper marketing campaign. Kicking off at the end of September, you can really capitalise on...
by Claire Etchell | 2nd September 2024 | Blog, Feature, Seasonal
Welcome to September friends! This point in the year is often seen as a second New Year where we move into Autumn. In this blog post we’ll look at the value of awareness days and seasonal content plus how to use it in your marketing. What is the Autumn aesthetic for...
by Claire Etchell | 29th July 2024 | Blog, Feature, Taylor Swift
Swifties are in for a treat this summer! Taylor Swift’s The Eras Tour will be returning to Wembley in August – tips here – and now we have a new exhibition to celebrate her music, fashion, instruments and memorabilia. The iconic V&A Museum...
by Claire Etchell | 1st July 2024 | Blog, Feature, London, Taylor Swift
In the last six months I’ve been studying Taylor Swift like I was doing a PHD in The Eras Tour. I’ve always been a fan, particularly Red, 1989, Reputation eras. However when I decided to create content to link in with the Eras Tour arriving in London, I realised her...
by Claire Etchell | 7th March 2024 | Blog, Feature
In the realm of content creation, the question often arises: do you need all the shiny equipment to produce quality work, or can you get by with what you have at hand? We’ve delved into the world of DIY photography and video, as well as the benefits of...
by Claire Etchell | 28th February 2024 | Blog, Feature, Seasonal
Spring is just around the corner and so I have been thinking about creative content for spring. Whether that is fashion, interiors or lifestyle, spring is full of blooming flowers, brighter colours and tasty snacks. Easter is a time for renewal, so what better way to...
by Claire Etchell | 24th April 2020 | Blog, Feature
Instagram Stories are still one of the best ways to connect with your audience in a real, relaxed way — whether you’re sharing behind-the-scenes moments, quick tips, or just your morning coffee. If you’ve ever wondered how people add filters, tag locations, or get...
by Claire Etchell | 24th July 2019 | Blog, Feature
Santorini is Instagram magic with its white glistening buildings, clear seas and pastel coloured sunsets, it is the jewel in the crown of Greece. With a flight time of around 4 hours from Gatwick, Santorini is easily placed for a week away. The resorts of Fira and Oia...
by Claire Etchell | 8th July 2019 | Blog, Feature
A tribute to Emma Beardall (nee Fisher) Our beautiful Em One of my best friends Em very sadly passed away last September. This month her cousin Becky, aka Bricks & Stitches has started the Coast to Coast walk with her husband Jamie to raise funds for The Royal...
by Claire Etchell | 22nd May 2019 | Blog, Feature, London
Every May the highly anticipated Chelsea Flower Show rolls into London and with it, we celebrate Chelsea in Bloom as the shop fronts get a floral makeover for the week from 20 – 25 May. This year the theme is Under the Sea (2018 was the Summer of Love as Meghan...
by Claire Etchell | 24th April 2019 | Blog, Feature
As we head towards the finale of all finales of the epic series of Game of Thrones, I couldn’t help but wonder, who would come out on top if this was a PR battle. Yes indeed, if it was Night King vs Cersei Lannister for headlines, who would sit on the...
by Claire Etchell | 21st July 2018 | Blog, Feature
You’d be forgiven for thinking my experience in Sardinia was based entirely on Aperol Spritz. But you’d be wrong. There’s also the lesser known Campari Spritz and the even better tasting Hugo Spritz with Sambuca and Elderflower which is simply delicious. Here’s my...
by Claire Etchell | 28th June 2018 | Blog, Feature
Self Help Book for PRs I got introduced to David Meerman Scott’s excellent book through a friend of mine, Helen who was doing a snazzy digital marketing course, and Dave (as we like to call him) is the holy grail of online with his book the New Rules of PR &...
by Claire Etchell | 25th June 2018 | Feature, London
I would be very happy if it was Royal Ascot every single day. I love the elegance, I like the rush of excitement when I see the races, I love the outfits, I love the names of the horses, the colours the jockeys wear, I love the fact that men have top hats and I even...
by Claire Etchell | 23rd June 2018 | Blog, Feature, London
I’m going to come clean and admit that the first time I heard of world famous Frida Kahlo was when I went to a briefing at Grosvenor’s swanky Mayfair offices as they talked through plans for the year. I’m not sure HOW exactly I managed to avoid it, but miss it I did....
