by Claire Etchell | 21st September 2024 | Blog, Feature, Seasonal
I am obsessed with Halloween! Every year I seek out the best spooky decorations in London and I love dressing up in scary costumes. It is a brilliant time of year for a proper marketing campaign. Kicking off at the end of September, you can really capitalise on...
by Claire Etchell | 2nd September 2024 | Blog, Feature, Seasonal
Welcome to September friends! This point in the year is often seen as a second New Year where we move into Autumn. In this blog post we’ll look at the value of awareness days and seasonal content plus how to use it in your marketing. What is the Autumn aesthetic for...
by Claire Etchell | 29th July 2024 | Blog, Feature, Taylor Swift
Swifties are in for a treat this summer! Taylor Swift’s The Eras Tour will be returning to Wembley in August – tips here – and now we have a new exhibition to celebrate her music, fashion, instruments and memorabilia. The iconic V&A Museum...
by Claire Etchell | 1st July 2024 | Blog, Feature, London, Taylor Swift
In the last six months I’ve been studying Taylor Swift like I was doing a PHD in The Eras Tour. I’ve always been a fan, particularly Red, 1989, Reputation eras. However when I decided to create content to link in with the Eras Tour arriving in London, I realised her...
by Claire Etchell | 28th February 2024 | Blog, Feature, Seasonal
Spring is just around the corner and so I have been thinking about creative content for spring. Whether that is fashion, interiors or lifestyle, spring is full of blooming flowers, brighter colours and tasty snacks. Easter is a time for renewal, so what better way to...
by Claire Etchell | 14th May 2015 | Feature, Interview
“I’ve never had a time when I said I’m never coming back to a festival,” Edith Bowan. Edith Bowman is a believer in an egalitarian festival society. One which embraces a changing music industry and instills a belief that festivals should be a place that anyone and...
by Claire Etchell | 8th March 2015 | Blog, Feature
If you’re looking for your next career step in fashion or are just starting out on your journey, then you can certainly take some well seasoned advice from the self confessed ‘grandmother of blogging’ Emily Johnston Fashion Foie Gras (she started...
by Claire Etchell | 21st February 2015 | Feature
I recently had a spring clean of my wardrobe. Not the wussy kind I normally have where I get everything out, imagine some emotional attachment/marvel that it is not completely knackered/think of the next hypothetical time I will wear it. Oh no, this was EPIC. Turned...
by Claire Etchell | 5th February 2015 | Feature, Interview
I wasn’t sure what to expect of Dylan Jones. But to be blunt (as he can be) it was a joy, especially if you enjoy a little dry humour as I do. I wrote about GQ not long ago after the GQ Awards were photo bombed by Kim Kardashian. Yet men are continuing to go...
by Claire Etchell | 14th January 2015 | Feature
Cashing in on love seems cynical no? Taking advantage and marketing love, the purist of emotions which (in theory) shouldn’t be commercialised. But alas as the marketing cycle goes on, the second the Christmas cards have been heaved off the shelves, up shoot...
by Claire Etchell | 11th January 2015 | Feature
Image is a complicated thing. On the one hand – it is revered higher than anything else. But sometimes we loathe our addiction to it. Why does it matter what someone is wearing if they’re doing a good job as we asked last summer with the ‘Downing Street Catwalk’? Or...
by Claire Etchell | 9th December 2014 | Blog, Feature
I love reading Popbitch. The weekly fix of celeb related gossip is enough to keep me sane. Last week it contained a little snippet about Vlogging sensation Zoella. The rising star had climbed further than the majority of her blogging peers to publish a book (I mean...
by Claire Etchell | 10th November 2014 | Feature
If you work in social media, you’ll know what I’m talking about. Especially if you’ve been using social media for a little while and have a nagging feeling you’ve taken the wrong turn but aren’t quite sure what that is. Whether you work for an agency, a brand,...
by Claire Etchell | 22nd October 2014 | Feature, Interview
Mary Katrantzou is fashion dynamite, the Greek born designer has taken the world by storm with her daring prints and sculpting feminine forms. I was lucky enough to join the audience at The Industry’s latest talk at Conde Nast College last night when she was in...
by Claire Etchell | 12th October 2014 | Feature
The Ecommerce Futures Conference – Online Lifestyle Retail in September 2014 was held in Haymarket Hotel which I always love mainly due to it’s close proximity to the fabulous St James Park but also due to it’s more intimate feel, perfect for a...
by Claire Etchell | 10th September 2014 | Feature
Social media is fast becoming THE biggest new trend in fashion for AW14. It started with journalists and bloggers sharing their FROW catwalk experiences from their mobiles at Fashion Week and gathered pace when Instagram was named the most influential form of social...
by Claire Etchell | 28th August 2014 | Feature
Well it’s all a load of goop isn’t it? All these celebrities setting up blogs called Goop (Gwyneth Paltrow), Preserve (Blake Lively), Jam (No one yet, but they will, you just watch!) or whatever else. Just sweeping into an industry they know nothing about...
by Claire Etchell | 19th July 2014 | Feature
The cabinet reshuffle has never been so exciting. Frankly, because it has never looked so attractive. The coverage of Esther McVey and the host of female politicians who received cabinet positions has been much discussed this week. Politics is not exactly a sexy...
by Claire Etchell | 24th June 2014 | Feature
Just as I had landed in Croatia this week, I got a text from a friend utterly alarmed that the ASOS website was down. At 5.56am she sent me this picture captions ‘wowsers’. And wowsers indeed, because in this day and age it had to be quite the emergency to...
by Claire Etchell | 20th June 2014 | Feature
How to get a job in PR? This is the million dollar question, but first of all, do you want to be in PR? If you have grand illusions that you will be: A) Eddie from Ab Fab – ‘Everybody’s there, everybody! Big names you know. Chanel, Dior, Lagerfeld,...
