Chelsea in Bloom 2026: Dates, Theme & Best Displays

by | Mar 7, 2026 | Belgravia in Bloom, Blog, Chelsea in Bloom, Spring

I LOVE Spring in London, the streets burst into colour with magnificent flowers blooming each year. Chelsea in Bloom 2026 is returning to London this May, transforming the streets of Chelsea and Belgravia into a spectacular free flower festival filled with creativity, colour and imagination.

Running alongside the world-famous Chelsea Flower Show, this annual floral celebration spills out beyond the showgrounds and into the neighbourhood – meaning you donโ€™t need a ticket to enjoy the magic. If youโ€™re planning to visit Chelsea in Bloom or Belgravia in Bloom this year, hereโ€™s everything you need to know: the 2026 themes, where to go, how to plan your route, what to wear, and where to stop for coffee in between.

As someone who has covered this event for YEARS now, I can honestly say itโ€™s one of the most joyful free events in London but itโ€™s even better when you plan it properly. And let’s cross our fingers for the weather, I am manifesting sunshine in May! If you love Spring as much as I do, I also have guides for Magnolia (click here), Blossom (click here), Wisteria (click here) and the wonderful Isabella Plantation in Richmond (click here).


Sloane Square – Chelsea in Bloom 2026

The main display on Sloane Square is an incredible display of the Zodiac signs by Ruth and the team from All For Love London. They were meticulously woven out of willow over the course of several months. As a fun, personal touch, Ruth (a Cancer) made sure to place her own star sign, the Cancer crab, right in the prime, centre spot of the installation to soak up all the good universe energy!

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Zodiac signs on Sloane Square by All For Love


Duke of York Square Chelsea in Bloom

I love Duke of York Square, for one it has the best Zara in the city, but it also has an open community feel to hang out. It is easy to miss some of the smaller displays so make sure you make the detour.

Astronaut & Moon at Duke of York Square by All For Love

The colours are incredible! Duke of York Square is home to one of the most spectacular installations of Chelsea in Bloom 2026, a gigantic six-metre moon complete with a towering floral astronaut and a dreamlike lunar flower landscape below. Designed using thousands of roses, hydrangeas and shimmering silver details, the installation feels dramatic, immersive and wonderfully theatrical. ๐Ÿš€๐ŸŒธ

The display took months of planning and construction to bring to life and perfectly captures the ambitious creativity that makes Chelsea in Bloom so special each year. The glittering โ€œmoon rocksโ€ and oversized astronaut create one of the biggest photo moments of the festival.

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Display by All For Love

Dr Who Tardis at Chelsea Grocer for Chelsea in Bloom 2026

This standout Dr Who display was a winner on so many levels. Thanks to the punchy purple and blue colours, the creative connection to the theme AND the fact that the doors opened into the store. It was probably the most interactive and Instagrammable display this year and I loved it!

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Tardis door at the Chelsea Grocer Phillip Corps Flowers

Free People Chelsea in Bloom 2026 Display

This beautiful cosmic portal to another planet was by Amarante London and I think it was so successful as it looked like a floral crown. The dried flowers of Lunaria, vibrant lavender, and dried Helichrysum went perfectly with the boho vibes of Free People.

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Free People, Duke of York Square

Trilogy x Mother Chelsea in Bloom 2026 Display

Those blue eyes! Trilogy and MOTHER teamed up with florist Deborah Bain of Lunaria to create a stunning, eco-friendly universe right on the high street. The display features a striking crescent moon surrounded by astrological motifs like Saturnโ€™s rings, shooting stars, and gold foil accents. Even cooler, the entire installation is completely sustainable and foam-free, using a clever built-in water system to keep a mix of fresh and dried flowers perfectly hydrated alongside living plants and iridescent crystals.

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Mother Chelsea in Bloom 2026


Kingโ€™s Road – Chelsea in Bloom 2026

Expect a mix of independent boutiques and larger brands interpreting the theme in bold and theatrical ways.

Ivy Chelsea Garden Aliens and Astronauts 2026

The Ivy Chelsea Garden has created one of the boldest and most playful displays of Chelsea in Bloom 2026 with its immersive alien-inspired installation by Phom. Featuring Saturn, astronauts, 3D-printed aliens and punchy pink and green florals, the display feels vibrant, theatrical and completely โ€œOut Of This World.โ€ ๐Ÿ‘ฝ๐ŸŒธโœจ

What makes this installation especially impressive is the use of unusual flowers and rare varieties, including dyed tulips, foxtail lilies, orchids and dramatic alliums, giving the whole display a contemporary, high-fashion feel that really stands out amongst the festival installations.

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The Ivy Chelsea in Bloom 2026 by PHOHM

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The Ivy Chelsea in Bloom 2026 by PHOHM

One of the very first Chelsea in Bloom 2026 displays to be revealed is this incredible โ€˜Out Of This Worldโ€™ installation at The Ivy Chelsea Garden. Featuring Saturn, aliens, an astronaut and thousands of real flowers, the immersive display fully embraces this yearโ€™s cosmic theme and is already shaping up to be one of the standout installations of the festival I also had the chance to speak to the florist behind the display, who shared some behind-the-scenes insight into the bespoke details, sustainable floral techniques and unusual flowers used throughout the installation. ๐ŸŒธ๐Ÿ‘ฝโœจ

Ricky Paul Flowers Earth Sculpture for Chelsea in Bloom 2026 – Kings Road

One of the most eye-catching installations on Kingโ€™s Road is this enormous floral Earth sculpture created by Ricky Paul Flowers. Surrounded by botanical details, preserved florals and imaginative creatures, the display celebrates the beauty of our own planet while still tying into the wider cosmic theme of Chelsea in Bloom 2026. ๐ŸŒโœจ

The piece combines fresh and preserved flowers to help the installation survive outdoors for the duration of the festival, while dramatic florals and intricate detailing create a truly โ€œout of this worldโ€ effect.

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Earth by Ricky Paul Flowers

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Earth by Ricky Paul Flowers 2026

Trinny London, King’s Road Chelsea in Bloom 2026

Trinny London has brought a mystical, celestial feel to Chelsea in Bloom 2026 with a dramatic tarot card-inspired floral installation cascading down the storefront. Giant oversized tarot cards covered in hand-placed flowers appear to tumble from the building, creating a bold and theatrical interpretation of this yearโ€™s *Out Of This World* theme. โœจ

The installation blends astrology, spirituality and fashion-forward styling in a way that feels playful, contemporary and incredibly eye-catching, perfectly suited to the vibrant energy of Kingโ€™s Road during Chelsea in Bloom.

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Trinny in London. Diplay by Ricky Paul Flowers

Penhaligon’s Over The Moon Display on King’s Road

I was so pleased to see the delicate pastel flowers at Penhaligon’s, what a gorgeous display! Julia Campbell-Gillies used 100% British blooms to celebrate Penhaligon’s celestial fragrance, Luna. I loved the fluffy clouds created by soft pinks, heavenly purples and calming whites against the signature green shopfront.

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Penhaligon’s Chelsea in Bloom display by Julia Campbell-Gillies

Chelsea Town Hall for Chelsea in Bloom 2026 on King’s Road

Designed by Fleur de la Couture, the iconic Chelsea Town Hall features a breathtaking, celestial-themed archway exploding with soft pastel colors. This beautiful installation perfectly frames the famous entrance, offering the ultimate, picture-perfect backdrop for anyone looking to get married at this historic, celebrity-favourite venue.

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Chelsea Town Hall Chelsea in Bloom 2026

Granado for Chelsea in Bloom 2026 – Kings Road

Partnering with award-winning floral artist Ricky Paul, Granado completely transformed their faรงade into a dreamlike, underwater world called From the Ocean, Beyond the World. The installation is inspired by Iemanjรก, the Brazilian goddess of the ocean, and features waves of vibrant flowers, sculptural shells, and iridescent accents that mimic the movement of the sea. It’s a gorgeous, sensory experience that brings a touch of calm, mythical magic right to the streets of Chelsea.

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Granado by Ricky Paul Flowers

Peter Jones by Amarante for Chelsea in Bloom 2026 – Kings Road

One of Peter Jones first external displays – yey for outside displays! Inspired by the classic film A Trip to the Moon, Peter Jones has created a theatrical celestial display featuring stars, moons, mushrooms and moss textures. The installation blends cinematic inspiration with natural materials to create a dreamy nighttime fantasy scene. ๐ŸŒ™โœจ

The oversized moon and sculptural details make this one of the more artistic and visually layered installations of Chelsea in Bloom 2026.

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Peter Jones – Chelsea in Bloom 2026

Whole Foods – Kings Road

Whole Foods Market has taken a fun and playful approach to Chelsea in Bloom 2026 with a colourful installation celebrating โ€œFlavours Out Of This World.โ€ Giant vegetable planets, a carrot rocket and intricate chilli details combine the festivalโ€™s cosmic theme with the storeโ€™s organic food identity. ๐Ÿฅ•๐Ÿš€

The installation is packed with tiny handcrafted details and brings a bright, humorous energy to Kingโ€™s Road during the festival. This bit was so busy, this shot was a miracle!

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Whole Foods – Chelsea in Bloom 2026

Les Nereides – Kings Road

Out of this World and into the sea with Les Nereides – they always do the most imaginative designs on the corner of their shop. I love the purple floral starfish but it is the beautiful mermaid who steals the show!

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Les Nereides – Chelsea in Bloom 2026

Pizza Express’s Planets – Kings Road

Pizza Express has taken a wonderfully playful approach to Chelsea in Bloom 2026 with a bright and colourful planetary archway inspired by pizza flavours from across the universe. Featuring giant pizza โ€œplanetsโ€ suspended amongst vivid florals, the installation feels joyful, imaginative and full of personality, with pepperoni and margherita-inspired details adding a humorous twist to this yearโ€™s Out Of This World theme. ๐Ÿ•โœจ

The bold reds, oranges and greens make the display incredibly eye-catching as you walk down the street, and the immersive archway design creates one of the most fun photo opportunities of the festival.

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Pizza Express – Chelsea in Bloom 2026

Alice & Olivia King’s Road

Alice and Olivia is stunning every year by Starry Eyed events which has blue hydrangeas, a bright yellow sun above the door, a rose filled moon and unicorn. I really loved the classic red, white and blue combination with that pop of colour from the intricate sun. If you’ve seen my behind the scenes video, you’ll have seen the team putting the standout sun up. I’m so impressed by the level of detail here, those eyes are definitely looking at me!

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Alice & Olivia Chelsea in Bloom 2026

Lรคderach Chelsea in Bloom 2026 Display King’s Road

This hot pink and metallic number is the work of FLOWERBX and was my mum’s favourite display – excellent choice! I love the shiny ‘Out Of This World’ planets and the striking floral choices.with golden stars throughout. A standout look for this luxury chocolate brand. And if you haven’t tried it, you should!

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Lรคderach Chelsea in Bloom 2026 by FLOWERBX

Graham & Brown – Kings Road

Graham & Brown has transformed its storefront into a floral โ€œportalโ€ inspired by the summer solstice, inviting visitors to walk through an enchanting archway of delphiniums, lilies and wildflowers. The installation feels immersive and atmospheric, with rich scent and vibrant colours drawing people into the display. ๐ŸŒธโœจ

Inspired by the brandโ€™s wallpaper collection, the installation beautifully combines interiors, floristry and storytelling to create a magical seasonal moment within Chelsea in Bloom.

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Graham & Brown, Kings Road

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Graham and Brown

Anthropologie – Ice Cream for Chelsea in Bloom 2026

Anthropologie has created one of the most playful and whimsical displays of Chelsea in Bloom 2026 with its dreamy ice cream planet installation. Giant scoops of โ€œcosmicโ€ ice cream float above a botanical galaxy garden, transforming sweet summer treats into colourful celestial bodies in a way that feels joyful, imaginative and completely magical. ๐Ÿฆโœจ๐ŸŒธ

Inspired by the brandโ€™s SS26 ice cream-themed windows, the display perfectly captures the fun side of this yearโ€™s Out Of This World theme while bringing plenty of bright colour and fantasy to the street.

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Anthropologie’s Ice Cream display

Bompard King’s Road

Over at Bompard, theyโ€™ve completely transformed their storefront into a contemporary floral work of art. The faรงade is covered in majestic, oversized white flowers that are meant to evoke the softness and luxury of the brand’s iconic cashmere. These giant sculptural blooms are beautifully contrasted with vibrant, colourful flower arrangements, making it a total showstopper that perfectly enhances the boutique’s architecture.

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Bompard

Astrid & Miyu Chelsea in Bloom 2026

Anna from Floe London teamed up with Astrid & Miyu to design a magical, forest-inspired portal that transports you straight into the brand’s world. The enchanting structure blends deep mossy textures and wild, foraged cow parsley with gypsophila to mimic starry constellations, all topped off with shiny chrome comet debris for a touch of cosmic shine. It took about two months of planning and two weeks of building the chicken-wire and plaster frame to bring this gorgeous, immersive gateway to life!

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Astrid & Miyu


Sloane Street Chelsea in Bloom Displays 2026

The most luxury Chelsea in Bloom displays can always be found on Sloane Street, home of the most high end designer boutiques.

Cartier Mars Display for Chelsea in Bloom 2026 Sloane Street

Inspired by the fiery planet of Mars, Cartier has burst into vibrant colour with beautiful real flowers. I adored the hot pinks and scarlet reds from roses, peonies, dahlias, anthuriums with pops of orange from Bird of Paradise flowers. It is the chicest display in Chelsea.

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Cartier, Sloane Street Chelsea in Bloom 2026

Jessica McCormack Sloane Street Chelsea in Bloom 2026

I adored this multi coloured beautiful jewel toned garden by Scarlet and Violet florists. Flowers which celebrate Jessica McCormack’s Orbit collection include limoniums, grasses, poppies, fritillaria, eremures, alium, delphinium, and astilbe, The display works wonderfully with the stairs, creating the perfect photo opportunity.

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Jessica McCormack Chelsea in Bloom 2026

Mythical Dragon on Sloane Street

One of the most dramatic displays on Sloane Street this year is the enormous floral dragon created by Ricky Paul Flowers. Covered in preserved florals and textured botanical materials, the mythical creature appears to burst through the street with fiery flames flowing from its mouth in vibrant orange, pink and black tones. ๐Ÿ”ฅ๐Ÿ‰

The installation perfectly combines fantasy and theatricality, bringing a darker, more mythical interpretation to Chelsea in Bloom 2026 while showcasing the incredible craftsmanship and intricate floral techniques that go into these large-scale creations.

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Mythical Dragon display by Ricky Paul Flowers

Azzurra Neptune Display – Sloane Street

Azzurra has taken a dramatic mythological approach to Chelsea in Bloom 2026 with a striking installation inspired by Neptune, the Roman God of the Sea. Emerging from a lush garden of flowers and greenery, the large-scale floral figure beautifully combines the restaurantโ€™s Mediterranean identity with this yearโ€™s Out Of This World theme through a powerful mythical interpretation. ๐ŸŒŠโœจ

The display feels both theatrical and elegant, blending classical Roman storytelling with the immersive creativity that makes Chelsea in Bloom so special each year.

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Azzurra Chelsea in Bloom 2026

Oliver Peoples – Medusa on Sloane Street

Oliver Peoples has created one of the coolest and most contemporary displays of Chelsea in Bloom 2026 with this incredible 3D Medusa-inspired installation. Blending mythology with modern luxury, the dramatic piece plays with ideas of perception and vision in a clever nod to the brandโ€™s optical identity, while the sculptural snakes and flowing florals make it feel almost alive as you walk past. ๐Ÿโœจ

Itโ€™s bold, theatrical and completely different from many of the more traditional floral displays and a real standout moment for this yearโ€™s Out Of This World theme.

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Medusa by Amarante at Oliver Peoples on Sloane Street

Sloane Street – Pegasus

One of the most striking displays at Chelsea in Bloom 2026 is this enormous floral Pegasus installation, which honestly feels like a fiery, magical version of My Little Pony brought to life in the middle of Chelsea. Captured mid lift-off, the dramatic sculpture is filled with movement, imagination and bold colour, making it impossible not to stop and take a photo. ๐ŸŒธโœจ

Created in collaboration with the Cadogan team, the installation perfectly embraces this yearโ€™s Out Of This World theme with a sense of fantasy, freedom and pure theatrical drama.

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Pegasus on Sloane Street – Amarante florists

Belmond Cadogan Hotel on Sloane Street

Partnering with Neill Strain Floral Couture, Willettโ€™s bistro based their display on a clever piece of history: the restaurant is named after the man who championed British Summer Time (daylight saving time)! Their gorgeous installation features a monumental celestial timepiece, inspired by historic sundials and astronomical instruments, suspended over the entrance. Flanked by British apple and pear trees, the design beautifully connects the movement of the stars to the seasonal ingredients you’ll find on their menu inside.

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Belmond Cadogan by Neill Strain

Egerton House Hotel

Egerton House Hotel has taken a softer, more elegant approach to Chelsea in Bloom 2026 with a beautiful garden-inspired installation filled with lush greenery, creamy white flowers and delicate purple-blue tones. Complete with a peaceful waterfall feature, the display feels calm, romantic and almost hidden away from the busier streets nearby.

Located close to Victoria and Albert Museum and just a short walk from the heart of Chelsea in Bloom, itโ€™s a lovely quieter stop to add to your route. ๐ŸŒฟโœจ

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Egerton House Hotel – Jane Wadham Floral Design


Pavilion Road and surrounding Streets

Just off Sloane Street is Pavilion Road which has loads of eateries and boutiques on it. It is worth making the extra effort for these floral beauties!

Pavilion Road Alien Chelsea in Bloom 2026

Designed to be colourful, playful, and perfect for kids, the Pavilion Road installation features a UFO spaceship and a crew of ultra-cute little aliens. Ruth from All For Love highlighted that the team put an incredible amount of detail into making the aliens’ faces as fun and endearing as possible.

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Aliens by All For Love on Pavilion Road

David Mellor Rocket Pavilion Road

The striking green shopfront is a fantastic frame for this in house design. The rocket is created from kitchen objects with the fiery flowers creating added flair.

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David Mellor Chelsea in Bloom Rocket

Cosmetics ร  la Carteโ€™s Chelsea in Bloom

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Cosmetics ร  la Carteโ€™s Chelsea in Bloom

Heaven display for Chelsea in Bloom 2026 – 11 Cadogan Gardens

HEAVEN! I adore this! 11 Cadogan Gardens has embraced the celestial side of this yearโ€™s theme with a heavenly cloud-inspired installation cascading across the hotelโ€™s entrance and steps. Featuring soft gypsophila clouds, roses, delphiniums and masses of planting, the display feels elegant, ethereal and luxurious. โ˜๏ธโœจ

The installation also incorporates upcycled and recycled materials, highlighting the growing importance of sustainability within Chelsea in Bloom while still delivering maximum visual impact.

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Heaven theme at 11 Cadogan Gardens by Arcade Flowers

Elsewhere in Chelsea

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Neptune display at the National Army Museum

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Display at Cinquecento Pizzaria on Cale Street


Belgravia in Bloom -Fairytales in Belgravia Displays 2026

Eccleston Yards Peter Rabbit Display

Peter Rabbit is a standout display for 2026 and I have to hand it to florists Moyses Stevens who have created the fluffiest bunny imaginable in Eccleston Yard. Peter Rabbit is super cute and is surrounded by his vegetable patch.

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Peter Rabbit display in Eccleston Yard

Tinkerbell Display by Moyses Stevens for Belgravia in Bloom 2026

Moyses Stevens were super busy in creating this beautiful Tinkerbell display which fit perfectly into the fairytales in Belgravia theme. Surrounded by bright red toadstools and a wild flower garden, I like to think she’s enjoying the people watching on Elizabeth Street.

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Tinkerbell by Moyses Stevens – Elizabeth Street

Les Senteurs for Belgravia in Bloom 2026

Les Senteurs has embraced the whimsical spirit of Belgravia in Bloom 2026 with a richly colourful fairytale-inspired display outside its beautiful Elizabeth Street boutique. Set against the shopโ€™s iconic powder-blue frontage, the installation combines vibrant pinks, purples and oranges with overflowing florals and baskets of glossy red apples that feel wonderfully reminiscent of a classic storybook scene. ๐ŸŽโœจ

The luxurious perfume house already looks stunning year-round, but this yearโ€™s display feels especially magical, playful, elegant and perfectly suited to the Fairytales in Belgravia theme.

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Les Senteurs – Belgravia in Bloom 2026

Peggy Porschen for Belgravia in Bloom 2026

Peggy Porschen has taken a beautifully unexpected approach to Belgravia in Bloom 2026, transforming its iconic pink parlour into a dreamy Italian-inspired escape for this yearโ€™s fairytale theme. Inspired by La Dolce Vita, the display features lemons, peaches, vibrant florals and Amalfi Coast energy, creating the feeling of stepping into a glamorous Mediterranean summer storybook right in the heart of Belgravia. ๐Ÿ‹โœจ

Alongside the floral installation, Peggy Porschen has also introduced a seasonal Italian-inspired menu, themed Afternoon Tea and a terrace filled with Peach Bellinis and spritz cocktails – making it one of the most immersive experiences of this yearโ€™s festival.

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Peggy Porschen – Belgravia in Bloom 2026

TomTom Coffee for Belgravia in Bloom 2026

Tomtom Coffee House has fully embraced the Fairytales in Belgravia theme with a playful Snow White-inspired installation on charming Elizabeth Street. The windows are filled with Brothers Grimm storybooks, glossy red โ€œpoison applesโ€ and references to the iconic โ€œMirror, mirror on the wallโ€ฆโ€ fairytale, while the doorway is framed with beautiful colourful florals and greenery. ๐ŸŽโœจ

As always, the atmosphere around Elizabeth Street feels wonderfully magical during Belgravia in Bloom, and Tomtom remains one of my favourite spots for brunch and coffee while exploring the displays.

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TomTom Coffee – Belgravia in Bloom 2026

Lime Tree Hotel Belgravia in Bloom 2026

I love this super 3D display for Belgravia in Bloom, the colours, the butterflies and the oversize flowers look fantastic.

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Lime Tree Hotel by Elizabeth Marsh Floral Design

Neill Strain West Halkin Street

Neill Strain Floral Couture has created one of the most enchanting displays of Belgravia in Bloom 2026 with a magical woodland-inspired installation that feels straight out of an English fairytale. Featuring oversized bluebells towering above the entrance alongside smaller delicate blooms, the display beautifully recreates the atmosphere of a mystical countryside forest hidden away in the heart of Belgravia. ๐ŸŒฟโœจ

The rich purple and blue tones stand out dramatically against the lush greenery, while the scent of flowers and candles drifting from the boutique makes the entire experience feel immersive, romantic and incredibly atmospheric.

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Neill Strain – Belgravia in Bloom 2026

The Hari Snow White Display by Amarante

A really clever idea by the Amarante team is the famous magic mirror from Snow White. I like how interactive it is, especially if you can get those black cabs in the background. Stunning!

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Snow White at The Hari

Fairy Crossing at Chelsea Barracks for Belgravia in Bloom

I had a really nice wander down Pimlico Road and found this incredible display so it is definitely worth having a proper walk around! I really adored how you could really get INTO this display and take the cutest photo. The fabric and 3D flowers were gigantic and all different colours and prints. Together with this punchy bright green bridge painted with fairies, clever! Floral & Scenic design were by LVF Creative Studio, Fabric Flowers made by Julian Carter Studio and Beautiful Fabric print Haines Collection.

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Fairy Crossing Chelsea Barracks 2026


When is Chelsea in Bloom 2026?

Chelsea in Bloom 2026 takes place between 18 – 24 ย May 2026, running during RHS Chelsea Flower Show week.

Traditionally, the displays go live from Monday morning and remain in place until Sunday evening. Installations are often built overnight on the Sunday before the official start, so if you happen to be in the area, you may even see florists hard at work bringing the creations to life.

Belgravia in Bloom runs during the same week, just a short walk away from Chelsea, making it very easy to combine both in one visit.

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Egerton House and Hotel, Chelsea in Bloom 2023


What is the Theme for 2026?

Each year, both festivals have a unique theme, which is what makes them so exciting and unpredictable.

For 2026:

  • Chelsea in Bloom has announced the theme โ€œOut of This Worldโ€, promising an intergalactic wonderland filled with astrology, mythology, celestial magic and zodiac inspiration. Expect UFO landings, immersive lunar landscapes and cosmic creativity across the neighbourhood.

  • Belgravia in Bloom will be embracing a โ€œFairy Tales in Belgraviaโ€ theme, bringing nostalgia, imagination and otherworldly charm to its elegant streets and boutiques.

One of the reasons I love this festival so much is that you genuinely never know how shops and florists will interpret the theme. From giant handbags and lipsticks to ballerinas and underwater scenes in previous years, the creativity is extraordinary.

Where Does Chelsea in Bloom Take Place?

The displays are spread across central Chelsea, with the main areas including:

  • Sloane Square

  • King’s Road

  • Duke of York Square

  • Pavilion Road

  • Sloane Street

You can arrive via Sloane Square Underground Station, which places you right at the heart of the action.

Key Spots to Prioritise

Duke of York Square
This is usually home to one of the largest central installations. In previous years, weโ€™ve seen dramatic statement pieces designed specifically for photographs.

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Handbag Display for Chelsea in Bloom 2025 – Duke of York Square

Pavilion Road
Often features a standout installation at the top of the street, with beautiful floral boutiques lining the way.

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Lipstick on Pavilion Road 2025

Sloane Street
The luxury end of the festival. Fresh flowers, intricate details and some of the most elaborate designs tend to appear here.

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Cartier 2022 Sloane Street


Belgravia in Bloom: Where to Go

Just across from Chelsea, Belgravia offers a slightly quieter, more elegant atmosphere.

Key streets include:

  • Motcomb Street

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Waitrose telephone box, Motcomb Street Belgravia in Bloom 2023

  • West Halkin Street – Neill Strain
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Neill Strain Belgravia in Bloom 2023

  • Elizabeth Street

Les Senteurs, Belgravia in Bloom 2023

Les Senteurs, Belgravia in Bloom 2023

  • Eccleston Yards

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Eccleston Yard, Belgravia in Bloom 2023

Belgravia tends to feel more boutique and intimate. The displays are often highly detailed, beautifully styled, and less crowded than the main Chelsea routes.

Elizabeth Street in particular is a favourite of mine for its pastel shopfronts, independent cafรฉs and charming atmosphere.


My Top Tips for Visiting Chelsea in Bloom 2026

After covering this festival for several years, here are my most important planning tips:

1. Do Your Research Before You Go

From Monday morning onwards, images of the completed displays start appearing on social media and on the official website. Itโ€™s worth checking the map in advance so you donโ€™t accidentally miss a display you would have loved.

There is nothing worse than getting on the tube home and realising you missed your favourite.

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King’s Road 2022

2. Consider Visiting on Sunday (Installation Day)

On the Sunday before the official start, florists begin building the displays. While not everything will be complete, itโ€™s fascinating to see the creative process and chat to the teams behind the scenes.

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Rag & Bone Chelsea

3. Wear Comfortable Shoes

You will walk more than you expect. Even if you are dressed for photos (which I absolutely encourage), make sure your footwear is practical.

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11 Cadogan Gardens

4. Go Early or Later in the Day

Midday can be extremely busy, especially during Chelsea Flower Show week. Early morning or late afternoon tends to be calmer for photographs.

Best floral shop displays at Chelsea in Bloom 2019

5. Allow At Least 2โ€“3 Hours

If you want to explore both Chelsea and Belgravia at a relaxed pace, factor in time for coffee stops and browsing.

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Rixo, King’s Road, Chelsea in Bloom 2023


What to Wear to Chelsea in Bloom

There is no dress code but this is one of the most colourful weeks in London, so itโ€™s the perfect excuse to embrace something bold and joyful.

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Chelsea in Bloom 2025

I personally love:

  • Bright colours

  • Florals

  • Statement skirts

Just remember: comfort first, especially if youโ€™re planning to cover the full route.

Best floral shop displays at Chelsea in Bloom 2019

Kiki McDonough 2019


Where to Eat During Chelsea in Bloom

Chelsea and Belgravia are filled with beautiful cafรฉs and restaurants, making it easy to turn your visit into a full day out.

Some favourites include:

  • The Ivy Chelsea Garden – Stunning garden setting and perfect for a celebratory lunch.

  • Peggy Porschen – Iconic pink exterior and beautiful cakes.

  • Tomtom Coffee House – Excellent brunch option in Belgravia.

  • Cleo Restaurant – a fab stop off for a burger and fries

Booking ahead is highly recommended during Flower Show week.

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Cleo Restaurant


Chelsea in Bloom vs Belgravia in Bloom: Which is Better?

If youโ€™re short on time, hereโ€™s a quick comparison:

Chelsea

  • Larger installations

  • More theatrical

  • Busier

  • Higher concentration of displays

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Belmond Cadogan 2025

Belgravia

  • More intimate

  • Slightly quieter

  • Boutique atmosphere

  • Elegant and refined

Ideally, visit both – they complement each other beautifully.

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Butterfly Display on Elizabeth Street 2025


Is Chelsea in Bloom Worth Visiting?

Absolutely. Chelsea in Bloom is one of the most creative free events in London. The scale, imagination and craftsmanship that go into these displays are remarkable and because it is free to explore, itโ€™s accessible to everyone.

With a little planning, it can genuinely feel magical.

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Mary Poppins Kings Road, Chelsea in Bloom 2023

If youโ€™re planning to visit in 2026 and have any questions about routes, timing or where to prioritise, feel free to leave a comment below – Iโ€™m always happy to help.

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Poodle on Sloane Street 2025

See you in the flowers ๐ŸŒธโœจ

If you’d like to see the Best Displays for Chelsea in Bloom in 2025 click here.

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