by Claire Etchell | 7th March 2026 | Belgravia in Bloom, Blog, Chelsea in Bloom, Spring
I LOVE Spring in London, the streets burst into colour with magnificent flowers blooming each year. Chelsea in Bloom 2026 is returning to London this May, transforming the streets of Chelsea and Belgravia into a spectacular free flower festival filled with creativity,...
by Claire Etchell | 2nd May 2025 | Belgravia in Bloom, Blog, Chelsea in Bloom, Feature, London
If you know me, you’ll know I’ve got about 25 alarms set for the start of the RHS Chelsea Flower Show. That is because it also signals the start of Chelsea in Bloom and Belgravia in Bloom. As a London girl, I’ve been going to this free flower...
by Claire Etchell | 19th May 2024 | Belgravia in Bloom, Blog, Chelsea in Bloom, London
I’m pretty excited to say that Chelsea in Bloom has officially started as I spotted my first floral display yesterday at London’s Egerton Hotel. Every year the surrounding areas of Chelsea and Belgravia dress up their shops, cafes, and bars with floral themes to...
by Claire Etchell | 22nd May 2023 | Blog, Chelsea in Bloom, Feature, London
Chelsea in Bloom is spectacular every year and I love rounding up the best displays for Instagram. There’s beautiful and fragrant real blooms as well as realistic fake flowers which make spectacular displays. This year, for Chelsea in Bloom 2023, the theme is...
by Claire Etchell | 20th May 2022 | Belgravia in Bloom, Blog, Chelsea in Bloom, London
Every year Chelsea in Bloom gets better and better with more elaborate floral creations to celebrate the RHS Chelsea Flower Show. This year has been an absolute cracker with their British Icons theme. Here are my favourite shop displays for Chelsea in Bloom 2022:...
by Claire Etchell | 22nd May 2019 | Belgravia in Bloom, Blog, Chelsea in Bloom, Feature, London
Every May the highly anticipated Chelsea Flower Show rolls into London and with it, we celebrate Chelsea in Bloom as the shop fronts get a floral makeover for the week from 20 – 25 May. This year the theme is Under the Sea (2018 was the Summer of Love as Meghan...
by Claire Etchell | 22nd May 2018 | Belgravia in Bloom, Blog, Chelsea in Bloom, Feature, London
Chelsea in Bloom and Belgravia in Bloom for Chelsea Flower Show have been growing in popularity over the years with big brands and small boutiques alike taking part each May to capitalise on increased footfall from the event. The great thing is, it looks like a multi...
by Claire Etchell | 28th May 2016 | Blog, Chelsea in Bloom, Feature, London
What’s a flipping silver gilt when it’s at home? Why does a show garden differ from a artisan garden? Do I have to wear white linen trousers to get in? Will they know the only flower I’ve successfully kept alive is a Flaming Katie from Tesco? These...
by Claire Etchell | 23rd May 2016 | Blog, Chelsea in Bloom, Feature, London
RHS Chelsea Flower Show is a huge event in London with thousands of people descending on the capital each May to see the fabulous blooms on display. This year is no exception and the surrounding retailers take part in ‘Chelsea in Bloom’ which this year has...
