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My Claire & The City blog delves into the modern world in order to inspire debate about our culture. You’ll find topical features and interviews with those making waves in the industry plus my personal how-to guides and London tips and career advice.

How to Make a Pink Halloween Witches Hat

How to Make a Pink Halloween Witches Hat

I am obsessed with Halloween! Every year I seek out the best spooky decorations in London and I love dressing up in scary costumes. It is a brilliant time of year for a proper marketing campaign. Kicking off at the end of September, you can really capitalise on Halloween throughout the whole of...

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Hampstead’s Hidden Gem: Hill Garden & Pergola

Hampstead’s Hidden Gem: Hill Garden & Pergola

Thanks to my friend Kate, I stumbled upon a magical spot in London that I had no idea existed. Kate bought me a book about Hidden London, and while I was skeptical at first—what could there possibly be in London that I don't already know about?!?—I was quickly proven wrong. Just thirty seconds...

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Taylor Swift’s The Black Dog Pub London

Taylor Swift’s The Black Dog Pub London

As a very dedicated Swiftie, I've spent the last six months exploring the London locations and outfits inspired by Taylor Swift. That's where I came across the famous The Black Dog in Vauxhall which has been named in a song in her 2024 album The Tortured Poets Department. I decided to head down to...

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Equipment for Content Creators: Shiny Kit or No Shiny Kit?

Equipment for Content Creators: Shiny Kit or No Shiny Kit?

In the realm of content creation, the question often arises: do you need all the shiny equipment to produce quality work, or can you get by with what you have at hand? We've delved into the world of DIY photography and video, as well as the benefits of professional assistance for creating stunning...

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Instagrammable Places for Flowers in London

Instagrammable Places for Flowers in London

Hi I’m Claire and my specialist subject is FLOWERS. From blossom to magnolia, from rose gardens to floral filled cafes, I’ve got all the best places in London. London's got some seriously Insta-worthy spots when it comes to blooms. Whether you're a flower fanatic or just looking for a cute...

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How to Create a Rainbow Easter Bookcase for Spring

How to Create a Rainbow Easter Bookcase for Spring

Spring is just around the corner and so I have been thinking about creative content for spring. Whether that is fashion, interiors or lifestyle, spring is full of blooming flowers, brighter colours and tasty snacks. Easter is a time for renewal, so what better way to celebrate than by transforming...

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Valentine’s Day in London – Instagrammable Places

Valentine’s Day in London – Instagrammable Places

Hello lovers! It is 2024 and time to gather together all of London's most romantic displays for your photos and videos. Here are the most Instagrammable Valentine's Displays from 2023 so you know what to expect. Valentine's Day is a much needed burst of joy in the middle of these bleak winter...

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Free Calendar and Awareness Dates for 2024

Free Calendar and Awareness Dates for 2024

You might be deep into planning next year, or you might just have a quiet moment to let the dates for 2024 sink in.This Free Calendar and Awareness Dates for 2024 will mean you can shortcut your planning and get your marketing sorted quickly. As always, double check any dates as things move (and...

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When to post on social media over Christmas

When to post on social media over Christmas

My Christmas tips for social media. Christmas is the golden quarter so shoppers are looking for gifts ideas, festive fashion tips and lifestyle inspiration. Christmas is just around the corner, and for marketers and social media enthusiasts, it's the most wonderful time of the year. The holiday...

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How to write a press release and free template

How to write a press release and free template

Today I’m diving into the art of writing a captivating press release. Whether you're a small business owner, starting out as a PR professional I’ve got you covered. I have been writing press releases for almost 20 years and back in the day we used to fax them OR even post them out. Thankfully now...

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Lavender Fields near London with red phone box

Lavender Fields near London with red phone box

If I’d have realised how easy it was to get to Mayfield Lavender Fields, I probably would have moved in! It’s an easy journey from London with parking on site, costs £5 entry and has a red phone box in the middle of beautiful lavender! Welcome to heaven, honestly the smell is incredible and full...

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Review of Valentino Rockstud Heels, Pumps and Sandals

Review of Valentino Rockstud Heels, Pumps and Sandals

I am ready to admit that I am a Valentino-a-holic - you can see this from my About Me page where it is ALL about Valentino shoes!. Ever since I saw the classic and very beautiful heeled caged pumps in black with those iconic flashy studs, I knew I had to have them. With their exquisite...

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Instagrammable Places for Valentine’s Day 2023

Instagrammable Places for Valentine’s Day 2023

Valentine’s Day in London is always a heart shaped, flower filled affair with red roses and pink petals across the capital. I love (like LOVE) when shops, florists, cafes and restaurants in London go the extra mile to make their windows extra instagrammable. Here’s a few places you can head to if...

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Christmas in London Instagrammable Places 2022

Christmas in London Instagrammable Places 2022

London comes alive at Christmas! The festive season is our speciality making it the most instagrammable place at Christmas. You'll have seen the beautiful decorations from previous years but THIS is what you can expect for Christmas in London for 2022. I've got Christmas lights, festive shops and...

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A Beginner’s Guide to Instagram Reels

A Beginner’s Guide to Instagram Reels

Don’t know where to start with Instagram Reels? Don’t worry, you’re in the right place. I promise that it’s not as complicated (or overwhelming!) as you think. Just keep reading to understand what Reels are and why you need to be making them. If you want a more detailed crash course in Reels,...

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Free Flower festival – Chelsea in Bloom 2022 British Icons

Free Flower festival – Chelsea in Bloom 2022 British Icons

Every year Chelsea in Bloom gets better and better with more elaborate floral creations to celebrate the RHS Chelsea Flower Show. This year has been an absolute cracker with their British Icons theme. Here are my favourite shop displays for Chelsea in Bloom 2022: Cartier, Sloane Street, London The...

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Hiring a Photographer for Holiday or Business Trips

Hiring a Photographer for Holiday or Business Trips

Ever thought about hiring a pro to take shots on abroad? I took a leap of faith and decided to max out my business trip to Dubai last November by hiring a photographer for an hour. Why did I bother hiring a photographer for my Business Trip / Vacation?  Last year I went to Dubai for five days for...

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The Platinum Jubilee: Everything Marketers Need to Know

The Platinum Jubilee: Everything Marketers Need to Know

The 6th February 2022 kicks off the celebrations for The Platinum Jubilee of Elizabeth II! But this is just the start of a fun-filled Royal year!  Expect Union Jack flags across the country and heaps of celebrations! Queen Elizabeth II is a record breaking monarch and this year will be a...

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A Weekend in Bruges at Christmas

A Weekend in Bruges at Christmas

Bruges has been on my must-visit list forever! It is the most quaint and romantic place to visit, and especially at Christmas. Bruges at Christmas transforms into a festive fairyland. There are Christmas Markets, fairy lights everywhere, huge trees in the squares, hot chocolate on every corner and...

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Interview with stylist Anna Berkeley on personal branding

Interview with stylist Anna Berkeley on personal branding

I have known wonderful Anna Berkeley for YEARS! We met when I was at Mamas and Papas and she was at Mother and Baby, where she was the fashion editor and stylist. Anna is body shape expert and stylist, ex-buyer for Selfridges and Prada and has been recommended by The Times and Telegraph. In this...

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How to outsource for small businesses and freelancers

How to outsource for small businesses and freelancers

How to outsource? Outsourcing is a tricky issue for small businesses and freelancers. You’ve built your business up with a team of one, and now you have to start thinking about bringing other people in to support you. I know this struggle. It is real. You don’t HAVE to outsource. But if you want...

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