Naked Feature
My Claire & The City blog delves into the modern world in order to inspire debate about our culture. You’ll find topical features plus my personal how-to guides.
The Platinum Jubilee: Everything Marketers Need to Know
The 6th February 2022 kicks off the celebrations for The Platinum Jubilee of Elizabeth II! But this is just the start of a fun-filled Royal year! Expect Union Jack flags across the country and...
A Weekend in Bruges at Christmas
Bruges has been on my must-visit list forever! It is the most quaint and romantic place to visit, and especially at Christmas. Bruges at Christmas transforms into a festive fairyland. There are...
2022 Marketing Calendar with Awareness Days and Seasonal Events
In business you’ll have busy times, quiet times and those in between. Whether you’re in a service business or a retail business, it is important to take note of the BIG stuff that matters to your...
Instagrammable Holiday in Lorna Luxe’s San Antonio Hotel Santorini
My week-long holiday to San Antonio Hotel in Santorini was a crowd pleaser on Instagram. I think I’ve had more DMs than Beyonce during this trip. I spotted San Antonio Hotel on Lorna Luxe’s...
How to outsource for small businesses and freelancers
How to outsource? Outsourcing is a tricky issue for small businesses and freelancers. You’ve built your business up with a team of one, and now you have to start thinking about bringing other people...
How to get more followers on Instagram
I couldn’t help but wonder how to get more followers... Dear reader this is the NUMBER 1 most asked question about Instagram (according to Google). Can YOU believe it? Yes probs. Cos let’s face it,...
Why confidence is important (and how to build it)
Today I want to talk about how you (and your confidence!) are your own best assets. My aim is that you’ll go away from this inspired to take action and tell your own story with confidence. Personal...
Wardrobe Clear Out with The Organising Lady
I recently wrote a blog about personal brands and why a personal brand image so important. Basically, personal branding relates to your specific skillset and your ability to build trust and rapport...
What is your personal brand and why is it important?
If you have a business, or are an entrepreneur or an influencer, then your personal brand is your most important asset. Personal branding relates to your specific skillset and your ability to build...
How to add Instagram Reels to your marketing strategy
The reason Instagram Reels is here is to give us that TikTok experience. A really short, creatively fun edit with added music / text etc to make your content more fun.
How to go Live on Instagram – 10 Tips for a Successful Instagram Live
Instagram Live was introduced in 2016 and it has been steadily gathering pace. That is until Coronavirus hit and Lockdown was enforced in March 2020, when to be honest, you couldn’t even go onto...
IGTV – What is it, why bother and how to use it
IGTV is still relatively new on the Instagram scene but relatively underused on the platform and here’s reasons why you should use it, followed by my tips on how to post your videos: 1 - IGTV is...
How to film, add fun filters and post on Instagram stories
Practical tips on filming for Instagram Stories - you can find this video on YouTube and IGTV - if you find video easier to watch. First up, the basics. 1 Know who you are filming for: Instagram...
How to be confident on camera
I know how terrifying being on camera can be. For years I watched my peers and people I admired giving confident, engaging performances in front of the camera BUT I didn’t feel like I could join in....
How to stay relevant & keep business coming in during Coronavirus
I had a question on Instagram for three ways to stay relevant and keep business coming in during the Coronavirus pandemic from a PR perspective so here goes: 1 ) Be thoughtful - whether this is a PR...
Harry Potter Tour
The Harry Potter Tour at Warner Bros Studio has been on my list since it opened. I loved reading the books soooo much and not only did I write a lengthy feature called ‘Marketing and Magic’ in my...
The Hope Campaign for The Royal Marsden
A tribute to Emma Beardall (nee Fisher) Our beautiful Em One of my best friends Em very sadly passed away last September. This month her cousin Becky, aka Bricks & Stitches has started the Coast...
For the Throne – Who Wins the PR Battle in Game of Thrones?
As we head towards the finale of all finales of the epic series of Game of Thrones, I couldn’t help but wonder, who would come out on top if this was a PR battle. Yes indeed, if it was Night King vs...
Marketing for Valentine’s Day
Valentine’s Day is more than a day of love, it is a money making, heart shaped, pink hued business opportunity with more than 22 million Brits - like practically all of us - spending an estimated £1...
Marketing Ideas for Christmas -PR and social media tips for the festive season
Tis the season to be jolly! Welcome to Christmas my friends. If you are new to marketing, it is time to burst your Christmas bubble…(and not just that Santa is fictional)…because in marketing the...
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