by Claire Etchell | 20th May 2022 | Blog, London
Every year Chelsea in Bloom gets better and better with more elaborate floral creations to celebrate the RHS Chelsea Flower Show. This year has been an absolute cracker with their British Icons theme. Here are my favourite shop displays for Chelsea in Bloom 2022:...
by Claire Etchell | 22nd May 2019 | Blog, Feature, London
Every May the highly anticipated Chelsea Flower Show rolls into London and with it, we celebrate Chelsea in Bloom as the shop fronts get a floral makeover for the week from 20 – 25 May. This year the theme is Under the Sea (2018 was the Summer of Love as Meghan...
by Claire Etchell | 28th January 2019 | London, Naked Feature, Seasonal, Valentine's Day
Valentine’s Day is more than a day of love, it is a money making, heart shaped, pink hued business. Apparently more than 22 million Brits – like practically all of us – spending an estimated £1 billion in 2018 on the 14th February. With that in mind,...
by Claire Etchell | 8th December 2018 | London, Naked Feature, Seasonal
Tis the season to be jolly! Welcome to Christmas my friends. If you are new to marketing, it is time to burst your Christmas bubble…(and not just that Santa is fictional)…because in marketing the festive season lasts all yearrrrr round. Yep, by the time it arrives,...
by Claire Etchell | 25th October 2018 | London, Naked Events, Naked Feature
It has been 100 years since the end of the First World War and it is important that we take time out to reflect and remember all of the fallen. It is often a difficult task to market a historical event and I’d like to do my little bit to share the ways you can join in...
by Claire Etchell | 17th October 2018 | London, Naked Events, Naked Feature, Seasonal
Double, double toil and trouble. Fire burn and cash tills bubble. When did Halloween become such a marketing winner? All Hallows’ Eve has transformed from a celebration of a Western Christian feast into a month long, supermarket filled,...
by Claire Etchell | 25th June 2018 | Feature, London
I would be very happy if it was Royal Ascot every single day. I love the elegance, I like the rush of excitement when I see the races, I love the outfits, I love the names of the horses, the colours the jockeys wear, I love the fact that men have top hats and I even...
by Claire Etchell | 23rd June 2018 | Blog, Feature, London
I’m going to come clean and admit that the first time I heard of world famous Frida Kahlo was when I went to a briefing at Grosvenor’s swanky Mayfair offices as they talked through plans for the year. I’m not sure HOW exactly I managed to avoid it, but miss it I did....
by Claire Etchell | 22nd May 2018 | Blog, Feature, London
Chelsea in Bloom and Belgravia in Bloom for Chelsea Flower Show have been growing in popularity over the years with big brands and small boutiques alike taking part each May to capitalise on increased footfall from the event. The great thing is, it looks like a multi...
by Claire Etchell | 11th May 2018 | Blog, London
I am not exaggerating when I say visiting Parliament was like Christmas for me. I studied UK Government & Politics at A Level and was just fascinated by our brilliant but bonkers system. Like, we have a Head of State, the Queen, but with such limited powers…but we...
by Claire Etchell | 27th October 2017 | Blog, London, Seasonal
When I was growing up, Halloween was one night a year, you’d carve a pumpkin or a turnip and wear a makeshift witches outfit and off you trotted trick or treating. Now we’ve gone ALL American about it and it practically lasts a whole month with decorations and fancy...
by Claire Etchell | 4th June 2017 | London, Naked Review
Kew Gardens has such a special place in my heart – I mean flowers and gardens – what is not to love? It is in Richmond and has it’s own picturesque train station with a delightful looking pub right next to it. Kew Gardens itself, or Royal Botanic...
by Claire Etchell | 14th May 2017 | London, Naked Feature
You’ll have seen Notting Hill a thousand times. On TV and film and most of all, on social media, ESPECIALLY the image friendly platforms of Instagram and Pinterest (hello pastel houses).. I’ve been living in Notting Hill for around five months now and...
by Claire Etchell | 18th September 2016 | London, Naked Review
Sometimes in London, it feels like you know ALL KINDS of things you really don’t need to. Like when a new hotdog joint is opening, how Pret Sandwiches are ranked from 1 to 50, or how big the waiting list is at a swanky restaurant you’re never likely to...
by Claire Etchell | 5th September 2016 | Blog, Feature, London
St Paul’s Cathedral, where I’m sitting right now, is literally blowing my mind. The very famous London landmark was built by Christopher Wren and accessoried (shall we say) with intricate mosaics after Queen Victoria called it ‘dull, cold, dingy and...
by Claire Etchell | 4th July 2016 | Blog, Feature, London, Naked Review
If you had to pick one fashion designer for a cracking night out, I would suggest Henry Holland. Firstly, from what I have gleaned, from last Friday evening while he was in conversation with Kinvara Balfour. He is exceedingly charismatic, funny, honest and I’m...
by Claire Etchell | 28th May 2016 | Blog, Feature, London
What’s a flipping silver gilt when it’s at home? Why does a show garden differ from a artisan garden? Do I have to wear white linen trousers to get in? Will they know the only flower I’ve successfully kept alive is a Flaming Katie from Tesco? These...
by Claire Etchell | 23rd May 2016 | Blog, Feature, London
RHS Chelsea Flower Show is a huge event in London with thousands of people descending on the capital each May to see the fabulous blooms on display. This year is no exception and the surrounding retailers take part in ‘Chelsea in Bloom’ which this year has...
by Claire Etchell | 28th April 2016 | Blog, Interview, London
I like design duo Peter Pilotto and Christopher De Vos from the very start of their interview with Kinvara Balfour at the V&A. They’re thinkers; they exude a quiet confidence and talk carefully and honestly about their luxury fashion label. There’ll be...
by Claire Etchell | 24th March 2016 | Blog, Feature, London
I am a London Time Out Tastemaker. Intrigued? This doesn’t (sadly) mean that I work for Time Out writing witty and entertaining copy about London every day, nor does it mean (even more sadly) that I am wafting around Poppy Delevingne style and party-hopping on a...
