Hello lovers! It is 2024 and time to gather together all of London’s most romantic displays for your photos and videos. Here are the most Instagrammable Valentine’s Displays from 2023 so you know what to expect. Valentine’s Day is a much needed burst of joy in the middle of these bleak winter months. From heart shaped displays to floral love birds, the city bursts with red and pink highlights. Valentine’s is still growing in terms of Instagrammable displays so it isn’t quite on the same scale as the opulent Christmas ones, but there’s still pockets of love if you know where to look.

Quick Valentine’s Day Marketing tips:

• start planning as early as you can. If it has taken you by surprise this year, start thinking about next year now
• be creative – think of bespoke products, services or special offers
• create cracking content – visit London’s beautiful places as backdrops or as inspiration for your own decorations
• make sure you have a dedicated Valentine’s Day section on your website and you’re keeping an eye out on #journorequests for gift guide requests

Valentine’s Day in London – Instagrammable Places 2024

Below you’ll find a few of my favourites for 2024 so let me know if you find it useful!

Wild At Heart Valentine’s Day for 2024

Wild At Heart have a brand new store in Mayfair and they want you to know about it! This stunning florist is just around the corner from Bond Street tube, making it a hop, skip and a jump from Oxford Street. Set on a cute corner, it is all dressed up for Valentine’s Day with roses around the door and two Instagrammable floral hearts.

Peggy Porschen, Valentine’s Day 2024

Peggy Porschen is always consistent for Valentine’s Day with their romantic decorations and special menu to match. This is the Chelsea branch on King’s Road (now closed)…the Belgravia cafe had scaffolding outside of it when I visited (on 1 February 2024) but it is open now! The perfect pink decor is so stunning with red and pink flowers around the door finished off with delicate hearts. I ordered a Strawberry & Champagne Cupcake with a Sweet Dreams Rose Latte of steamed milk, rose syrup and beetroot powder. I’ll pop images for Valentine’s Day at Elizabeth Street in Belgravia (now open) from previous years so you can see too!

Wild Things Flowers Valentine’s Day 2024

Wild Things Flowers is a small but perfectly formed florist just next to Claridge’s. You’ll know this Insta famous location from the phenomenal flower buckets which delight the chic Mayfair crowd. If I have nice shoes on, like my Valentino Rockstuds, I LOVE to take a shoefie. Iconic.

Neill Strain in Belgravia for Valentine’s Day 2024

I love visiting Neill Strain because I always know I am getting a incredible and VERY luxury display. A gigantic heart arch is right up my street and was similar last year too. Consistently perfect!

Neill Strain in Mayfair for Valentine’s Day 2024

A smaller brand of Neill Strain, and I’m here for the Barbie pink bench in front of pink and red flowers.

Hedonism Wines

Last years jigsaw display was super creative and for 2024 the theme was ‘Pull On my Heartstrings’ with a light up sign.

Fortnum & Masom

Fortnum & Mason always nail Valentine’s Day!

Brasserie of Light

Loved the heart shaped dessert!

Chanel

If you’re looking for inspiration for Valentine’s Day in London from 2023 click here.

Take a look at the 2024 Free Calendar for the next marketing dates to be aware of!