by Claire Etchell | 29th October 2025 | Autumn, Blog, Feature
Floral displays, fall fashion, and cosy corners in the heart of the city Welcome to autumn in London, a season made for golden light, cappuccinos, and exploring the prettiest streets. I’m Claire and the City, and in today’s walk we’re following a beautiful route from...
by Claire Etchell | 29th October 2025 | Autumn, Blog, Feature
From pink pumpkins to Big Ben: London’s prettiest autumn-to-winter walk There’s a special kind of London day that sits right between pumpkin spice and Christmas sparkle where the air feels crisp, the trees are golden, and cafés start bringing out their fairy lights....
by Claire Etchell | 18th October 2025 | Blog, Feature, Filming Locations
Welcome to Castle Howard, a real-life Regency dreamscape tucked deep in the Yorkshire countryside. Today, I’m swapping city streets for stately ones and taking you behind the scenes of one of Britain’s most beautiful filming locations. If the name sounds familiar,...
by Claire Etchell | 17th June 2025 | Blog, Feature, London, Summer
Wimbledon is one of the most iconic tennis tournaments in the world — but it’s also so much more than just a two-week sporting event. Whether you’re a tennis fanatic or simply looking for a quintessential British day out, this guide will show you how to soak up...
by Claire Etchell | 1st June 2025 | Blog, Feature
If you’ve followed me for a while, you’ll know I’m a proud Instagram girly at heart. I just adore creating ‘that perfect photo.’ But in the last year, I’ve shifted my strategy from Instagram-first to content-first. It’s been a little bit chaotic, a lot of...
by Claire Etchell | 27th May 2025 | Blog, Feature, London
After living in London for 15 years, I finally did it. I went inside Tower Bridge. Not just walked over it (a million times), but actually paid for the full experience: the glass walkway, panoramic views, the original engine rooms — the lot. If you’re a Londoner who’s...
by Claire Etchell | 2nd May 2025 | Blog, Feature, London
If you know me, you’ll know I’ve got about 25 alarms set for the start of the RHS Chelsea Flower Show. That is because it also signals the start of Chelsea in Bloom and Belgravia in Bloom. As a London girl, I’ve been going to this free flower...
by Claire Etchell | 2nd May 2025 | Blog, Feature
🧪 The Content Experiment: What Happens When You Post the Same Content on Every Social Media Platform? Let’s be honest: Instagram has always been my first love. But after getting blocked from posting on Instagram despite PAYING monthly for the blue tick. I started...
by Claire Etchell | 15th April 2025 | Blog, Feature, Spring
Do I have an obsession with seasonal content? 100% yes. Ever since Miley Cyrus’s Easter-themed Vogue shoot in 2018 (niche, I know), I’ve been completely sold on creating beautifully themed content for the holidays. If you’re a fellow content creator, brand, or small...
by Claire Etchell | 22nd December 2024 | Feature, London, Spring, Summer
Kensington Palace Gardens is one of those spots in London that always feels like a breath of fresh air. Tucked away from the city buzz, it’s the perfect mix of regal charm and natural beauty. If you’ve never been, you’re in for a treat! This is a walking tour around...
by Claire Etchell | 21st September 2024 | Blog, Feature, Halloween
I am obsessed with Halloween! Every year I seek out the best spooky decorations in London and I love dressing up in scary costumes. It is a brilliant time of year for a proper marketing campaign. Kicking off at the end of September, you can really capitalise on...
by Claire Etchell | 2nd September 2024 | Autumn, Blog, Feature
Welcome to September friends! This point in the year is often seen as a second New Year where we move into Autumn. In this blog post we’ll look at the value of awareness days and seasonal content plus how to use it in your marketing. What is the Autumn aesthetic for...
by Claire Etchell | 29th July 2024 | Blog, Feature, Taylor Swift
Swifties are in for a treat this summer! Taylor Swift’s The Eras Tour will be returning to Wembley in August – tips here – and now we have a new exhibition to celebrate her music, fashion, instruments and memorabilia. The iconic V&A Museum...
by Claire Etchell | 1st July 2024 | Blog, Feature, London, Taylor Swift
In the last six months I’ve been studying Taylor Swift like I was doing a PHD in The Eras Tour. I’ve always been a fan, particularly Red, 1989, Reputation eras. However when I decided to create content to link in with the Eras Tour arriving in London, I realised her...
by Claire Etchell | 7th March 2024 | Blog, Feature
In the realm of content creation, the question often arises: do you need all the shiny equipment to produce quality work, or can you get by with what you have at hand? We’ve delved into the world of DIY photography and video, as well as the benefits of...
by Claire Etchell | 28th February 2024 | Blog, Feature, Spring
Spring is just around the corner and so I have been thinking about creative content for spring. Whether that is fashion, interiors or lifestyle, spring is full of blooming flowers, brighter colours and tasty snacks. Easter is a time for renewal, so what better way to...
by Claire Etchell | 9th January 2024 | Blog, Feature, Valentine's Day
For Valentine’s Day this year I wanted to transform my rainbow bookcase into a heart shaped one. Lovely! I love working with the calendar and creating seasonal content so Valentine’s Day is no exception. It is the perfect time to get creative with content,...
by Claire Etchell | 9th December 2023 | Blog, Christmas, Feature
My favourite Christmas films are about being really watchable, half a good storyline, cute cast, funny and re-watchable. Cos let’s face it, we’ll watch them all again next year! Although we all love the feel-good element of them, they are a solid money spinner! For...
by Claire Etchell | 19th November 2023 | Blog, Christmas, Feature, London
It’s timeee! Mariah Carey is completely defrosted and belting out All I Want For Christmas – hurrah! London is one of my favourite places on earth for Christmas decorations. We have OTT displays, twinkling street lights, modern flashy trees, traditional...
by Claire Etchell | 1st November 2023 | Blog, Christmas, Feature
My Christmas tips for social media. Christmas is the golden quarter so shoppers are looking for gifts ideas, festive fashion tips and lifestyle inspiration. Christmas is just around the corner, and for marketers and social media enthusiasts, it’s the most...
