by Claire Etchell | 27th May 2025 | Blog, Feature, London
After living in London for 15 years, I finally did it. I went inside Tower Bridge. Not just walked over it (a million times), but actually paid for the full experience: the glass walkway, panoramic views, the original engine rooms — the lot. If you’re a Londoner who’s...
by Claire Etchell | 2nd May 2025 | Blog, Feature, London
If you know me, you’ll know I’ve got about 25 alarms set for the start of the RHS Chelsea Flower Show. That is because it also signals the start of Chelsea in Bloom and Belgravia in Bloom. As a London girl, I’ve been going to this free flower...
by Claire Etchell | 2nd May 2025 | Blog, Feature
🧪 The Content Experiment: What Happens When You Post the Same Content on Every Social Media Platform? Let’s be honest: Instagram has always been my first love. But after getting blocked from posting on Instagram despite PAYING monthly for the blue tick. I started...
by Claire Etchell | 21st September 2024 | Blog, Feature, Seasonal
I am obsessed with Halloween! Every year I seek out the best spooky decorations in London and I love dressing up in scary costumes. It is a brilliant time of year for a proper marketing campaign. Kicking off at the end of September, you can really capitalise on...
by Claire Etchell | 2nd September 2024 | Blog, Feature, Seasonal
Welcome to September friends! This point in the year is often seen as a second New Year where we move into Autumn. In this blog post we’ll look at the value of awareness days and seasonal content plus how to use it in your marketing. What is the Autumn aesthetic for...
by Claire Etchell | 29th July 2024 | Blog, Feature, Taylor Swift
Swifties are in for a treat this summer! Taylor Swift’s The Eras Tour will be returning to Wembley in August – tips here – and now we have a new exhibition to celebrate her music, fashion, instruments and memorabilia. The iconic V&A Museum...
by Claire Etchell | 1st July 2024 | Blog, Feature, London, Taylor Swift
In the last six months I’ve been studying Taylor Swift like I was doing a PHD in The Eras Tour. I’ve always been a fan, particularly Red, 1989, Reputation eras. However when I decided to create content to link in with the Eras Tour arriving in London, I realised her...
by Claire Etchell | 7th March 2024 | Blog, Feature
In the realm of content creation, the question often arises: do you need all the shiny equipment to produce quality work, or can you get by with what you have at hand? We’ve delved into the world of DIY photography and video, as well as the benefits of...
by Claire Etchell | 28th February 2024 | Blog, Feature, Seasonal
Spring is just around the corner and so I have been thinking about creative content for spring. Whether that is fashion, interiors or lifestyle, spring is full of blooming flowers, brighter colours and tasty snacks. Easter is a time for renewal, so what better way to...
by Claire Etchell | 24th July 2019 | Blog, Feature
Santorini is Instagram magic with its white glistening buildings, clear seas and pastel coloured sunsets, it is the jewel in the crown of Greece. With a flight time of around 4 hours from Gatwick, Santorini is easily placed for a week away. The resorts of Fira and Oia...
by Claire Etchell | 22nd May 2019 | Blog, Feature, London
Every May the highly anticipated Chelsea Flower Show rolls into London and with it, we celebrate Chelsea in Bloom as the shop fronts get a floral makeover for the week from 20 – 25 May. This year the theme is Under the Sea (2018 was the Summer of Love as Meghan...
by Claire Etchell | 21st July 2018 | Blog, Feature
You’d be forgiven for thinking my experience in Sardinia was based entirely on Aperol Spritz. But you’d be wrong. There’s also the lesser known Campari Spritz and the even better tasting Hugo Spritz with Sambuca and Elderflower which is simply delicious. Here’s my...
by Claire Etchell | 5th September 2016 | Blog, Feature, London
St Paul’s Cathedral, where I’m sitting right now, is literally blowing my mind. The very famous London landmark was built by Christopher Wren and accessoried (shall we say) with intricate mosaics after Queen Victoria called it ‘dull, cold, dingy and...
by Claire Etchell | 14th May 2015 | Feature, Interview
“I’ve never had a time when I said I’m never coming back to a festival,” Edith Bowan. Edith Bowman is a believer in an egalitarian festival society. One which embraces a changing music industry and instills a belief that festivals should be a place that anyone and...
by Claire Etchell | 6th April 2015 | Blog, Feature
“There’s nothing low key about my life darling.” This is one of the first quotes I note down from Charlotte Tilbury as she talks in conversation with Kinvara Balfour at the Apple Store on Regent Street. It seems to combine the makeup artist turned...
by Claire Etchell | 8th March 2015 | Blog, Feature
If you’re looking for your next career step in fashion or are just starting out on your journey, then you can certainly take some well seasoned advice from the self confessed ‘grandmother of blogging’ Emily Johnston Fashion Foie Gras (she started...
by Claire Etchell | 21st February 2015 | Feature
I recently had a spring clean of my wardrobe. Not the wussy kind I normally have where I get everything out, imagine some emotional attachment/marvel that it is not completely knackered/think of the next hypothetical time I will wear it. Oh no, this was EPIC. Turned...
by Claire Etchell | 5th February 2015 | Feature, Interview
I wasn’t sure what to expect of Dylan Jones. But to be blunt (as he can be) it was a joy, especially if you enjoy a little dry humour as I do. I wrote about GQ not long ago after the GQ Awards were photo bombed by Kim Kardashian. Yet men are continuing to go...
by Claire Etchell | 14th January 2015 | Blog, Feature, Valentine's Day
Cashing in on love seems cynical no? Taking advantage and marketing love, the purist of emotions which (in theory) shouldn’t be commercialised. But alas as the marketing cycle goes on, the second the Christmas cards have been heaved off the shelves, up shoot...
by Claire Etchell | 11th January 2015 | Feature
Image is a complicated thing. On the one hand – it is revered higher than anything else. But sometimes we loathe our addiction to it. Why does it matter what someone is wearing if they’re doing a good job as we asked last summer with the ‘Downing Street Catwalk’? Or...
