by Claire Etchell | 18th February 2021 | Blog, Interview
I’ve known and worked with wonderful Hannah Eichler throughout my career as she moved from publication to publication as a journalist and I shifted from brand to brand in Public Releations. Hannah is the now the acting Deputy Editor at the MailOnline’s Fashion Finder...
by Claire Etchell | 11th January 2021 | Blog, Interview
I met Camilla aka Pink Storm Social last week, virtually of course since we’re currently in Lockdown 3! We bonded over a shared love of showing up EVEN IF we are in a global pandemic. Covid-19 has made a huge impact on all of our businesses, but we both believe...
by Claire Etchell | 1st December 2020 | Blog, Interview
Karen, aka The Organising Lady, has built her business around her love of organisation. Turns out that one person’s chore is another person’s passion! Who is Karen The Organising Lady? She has over 25 years of experience as a professional organiser for a...
by Claire Etchell | 11th November 2020 | Blog, Feature
I recently wrote a blog about personal brands and why a personal brand image so important. Basically, personal branding relates to your specific skillset and your ability to build trust and rapport with your audience to be a thought leader. And it’s your biggest...
by Claire Etchell | 5th October 2020 | Blog, Feature
If you have a business, or are an entrepreneur or an influencer, then your personal brand is your most important asset. Personal branding relates to your specific skillset and your ability to build trust and rapport with your audience to be a thought leader. For...
by Claire Etchell | 26th August 2020 | Blog, Feature
Instagram Reels has arrived, so you need to factor it into your marketing strategy. First up you might be like, say WHAT? Another thing? Hide me, I can’t cope. The reason Instagram Reels is here is to give us that TikTok experience. A really short, creatively fun edit...
by Claire Etchell | 30th June 2020 | Blog, Feature
Instagram Live was introduced in 2016 and it has been steadily gathering pace. That is until Coronavirus hit and Lockdown was enforced in March 2020, when to be honest, you couldn’t even go onto instagram without accidentally joining a Live because there has been SO...
by Claire Etchell | 25th May 2020 | Blog, Interview
Fran Bacon (full name Frances just like “Nobody Puts Baby in a Corner” Houseman) is the Fashion Writer, Stylist and Brand Consultant behind The Fashion Lift blog. Background on Meeting Fran aka The Fashion Lift I first met Fran in 2017 when we were playing dress up...
by Claire Etchell | 24th April 2020 | Blog, Feature
Instagram Stories are still one of the best ways to connect with your audience in a real, relaxed way — whether you’re sharing behind-the-scenes moments, quick tips, or just your morning coffee. If you’ve ever wondered how people add filters, tag locations, or get...
by Claire Etchell | 31st March 2020 | Blog, Feature
I know how terrifying being on camera can be. For years I watched my peers and people I admired giving confident, engaging performances in front of the camera BUT I didn’t feel like I could join in. Then one day, I joined an Instagram challenge set by Sam Burgess and...
by Claire Etchell | 17th March 2020 | Blog, Feature
I had a question on Instagram for three ways to stay relevant and keep business coming in during the Coronavirus pandemic from a PR perspective so here goes: How to keep marketing when times are tough Be thoughtful Whether this is a PR launch, content or social media,...
by Claire Etchell | 28th February 2020 | Blog, Feature, London
The Harry Potter Tour at Warner Bros Studio has been on my list since it opened. I loved reading the books soooo much and not only did I write a lengthy feature called ‘Marketing and Magic’ in my University newspaper, but I also wrote my English dissertation on Harry...
by Claire Etchell | 2nd February 2020 | Blog, Feature
This is a short guide to a weekends away in Valencia. In short, it’s gorgeous, go immediately! It is a great place for a short trip with friends or as a couple as there is plenty to see and do. Valencia was a favourite place of one of my best friends Emma. She always...
by Claire Etchell | 24th July 2019 | Blog, Feature
Santorini is Instagram magic with its white glistening buildings, clear seas and pastel coloured sunsets, it is the jewel in the crown of Greece. With a flight time of around 4 hours from Gatwick, Santorini is easily placed for a week away. The resorts of Fira and Oia...
by Claire Etchell | 8th July 2019 | Blog, Feature
A tribute to Emma Beardall (nee Fisher) Our beautiful Em One of my best friends Em very sadly passed away last September. This month her cousin Becky, aka Bricks & Stitches has started the Coast to Coast walk with her husband Jamie to raise funds for The Royal...
by Claire Etchell | 7th June 2019 | Blog, Interview
Sally Beaton aka Women With Sparkle is one of my favourite gals on the grid because rather than believing we are superhuman ‘BUSY’ types, she strips back the B.S and reveals what really makes women tick. Sally is a ‘Sparkle Coach’ and the creator of the hashtag...
by Claire Etchell | 22nd May 2019 | Blog, Feature, London
Every May the highly anticipated Chelsea Flower Show rolls into London and with it, we celebrate Chelsea in Bloom as the shop fronts get a floral makeover for the week from 20 – 25 May. This year the theme is Under the Sea (2018 was the Summer of Love as Meghan...
by Claire Etchell | 24th April 2019 | Blog, Feature
As we head towards the finale of all finales of the epic series of Game of Thrones, I couldn’t help but wonder, who would come out on top if this was a PR battle. Yes indeed, if it was Night King vs Cersei Lannister for headlines, who would sit on the...
by Claire Etchell | 6th February 2019 | Blog, Interview
Hold onto your Dior Saddle Bags, stop what you’re doing and set the countdown clock to 11th February because influencer Lorna Luxe is about to land her first ever collection. Lorna Luxe x In The Style promises to be a momentous day in the fash calendar as the...
by Claire Etchell | 28th January 2019 | Blog, Feature, London, Seasonal, Valentine's Day
Valentine’s Day is more than a day of love, it is a money making, heart shaped, pink hued business. Apparently more than 22 million Brits – like practically all of us – spending an estimated £1 billion in 2018 on the 14th February. With that in mind,...
