by Claire Etchell | 23rd December 2021 | Blog, Feature, Travel
Bruges has been on my must-visit list forever! It is the most quaint and romantic place to visit, and especially at Christmas. Bruges at Christmas transforms into a festive fairyland. There are Christmas Markets, fairy lights everywhere, huge trees in the squares, hot...
by Claire Etchell | 30th September 2021 | Blog, Feature
In business you’ll have busy times, quiet times and those in between. Whether you’re in a service business or a retail business, it is important to take note of the BIG stuff that matters to your customers. This includes awareness days, religious holidays AND for 2022...
by Claire Etchell | 3rd August 2021 | Blog, Feature, Travel
My week-long holiday to San Antonio Hotel in Santorini (AFF Link) was a crowd pleaser on Instagram. I think I’ve had more DMs than Beyonce during this trip. I spotted San Antonio Hotel on Lorna Luxe’s Instagram feed YEARS ago and after madly screenshotting her every...
by Claire Etchell | 30th June 2021 | Blog, Interview
I met wonderful PR expert Courtney Rogers when I was invited to take part in CIJ Group’s International Women’s Day event where I chatted about overcoming confidence for a happier life. It was such an uplifting event which brought together inspirational...
by Claire Etchell | 30th June 2021 | Blog, Interview
I have known wonderful Anna Berkeley for YEARS! We met when I was at Mamas and Papas and she was at Mother and Baby, where she was the fashion editor and stylist. Anna is body shape expert and stylist, ex-buyer for Selfridges and Prada and has been recommended by The...
by Claire Etchell | 28th May 2021 | Blog, Feature
How to outsource? Outsourcing is a tricky issue for small businesses and freelancers. You’ve built your business up with a team of one, and now you have to start thinking about bringing other people in to support you. I know this struggle. It is real. You don’t HAVE...
by Claire Etchell | 5th May 2021 | Blog, Feature
I couldn’t help but wonder how to get more followers… Dear reader this is the NUMBER 1 most asked question about Instagram (according to Google). Can YOU believe it? Yes probs. Cos let’s face it, you’d be Snow White perfect if you’d never once considered how to...
by Claire Etchell | 30th March 2021 | Blog, Feature
Today I want to talk about how you (and your confidence!) are your own best assets. My aim is that you’ll go away from this inspired to take action and tell your own story with confidence. Personal branding is a subject I’m really passionate about. Ive worked with...
by Claire Etchell | 25th March 2021 | Blog, Interview
Samantha Harman is a stylist and an award-winning editor of newspapers, magazines and websites. She was the first female editor of the Bucks Free Press and the youngest ever editor of the Oxford Mail and Times. She specialises in digital transformation and currently...
by Claire Etchell | 19th March 2021 | Blog, Interview
London Writers’ Salon was set up by Matt Trinetti and Parul Bavishi in early 2019 as a space for writers to get unblocked, connect with fellow writers and build successful creative careers. Both have experience in self-publishing and publishing respectively and...
by Claire Etchell | 18th February 2021 | Blog, Interview
I’ve known and worked with wonderful Hannah Eichler throughout my career as she moved from publication to publication as a journalist and I shifted from brand to brand in Public Releations. Hannah is the now the acting Deputy Editor at the MailOnline’s Fashion Finder...
by Claire Etchell | 11th January 2021 | Blog, Interview
I met Camilla aka Pink Storm Social last week, virtually of course since we’re currently in Lockdown 3! We bonded over a shared love of showing up EVEN IF we are in a global pandemic. Covid-19 has made a huge impact on all of our businesses, but we both believe...
by Claire Etchell | 1st December 2020 | Blog, Interview
Karen, aka The Organising Lady, has built her business around her love of organisation. Turns out that one person’s chore is another person’s passion! Who is Karen The Organising Lady? She has over 25 years of experience as a professional organiser for a...
by Claire Etchell | 11th November 2020 | Blog, Feature
I recently wrote a blog about personal brands and why a personal brand image so important. Basically, personal branding relates to your specific skillset and your ability to build trust and rapport with your audience to be a thought leader. And it’s your biggest...
by Claire Etchell | 5th October 2020 | Blog, Feature
If you have a business, or are an entrepreneur or an influencer, then your personal brand is your most important asset. Personal branding relates to your specific skillset and your ability to build trust and rapport with your audience to be a thought leader. For...
by Claire Etchell | 26th August 2020 | Blog, Feature
Instagram Reels has arrived, so you need to factor it into your marketing strategy. First up you might be like, say WHAT? Another thing? Hide me, I can’t cope. The reason Instagram Reels is here is to give us that TikTok experience. A really short, creatively fun edit...
by Claire Etchell | 30th June 2020 | Blog, Feature
Instagram Live was introduced in 2016 and it has been steadily gathering pace. That is until Coronavirus hit and Lockdown was enforced in March 2020, when to be honest, you couldn’t even go onto instagram without accidentally joining a Live because there has been SO...
by Claire Etchell | 25th May 2020 | Blog, Interview
Fran Bacon (full name Frances just like “Nobody Puts Baby in a Corner” Houseman) is the Fashion Writer, Stylist and Brand Consultant behind The Fashion Lift blog. Background on Meeting Fran aka The Fashion Lift I first met Fran in 2017 when we were playing dress up...
by Claire Etchell | 24th April 2020 | Blog, Feature
Instagram Stories are still one of the best ways to connect with your audience in a real, relaxed way — whether you’re sharing behind-the-scenes moments, quick tips, or just your morning coffee. If you’ve ever wondered how people add filters, tag locations, or get...
by Claire Etchell | 31st March 2020 | Blog, Feature
I know how terrifying being on camera can be. For years I watched my peers and people I admired giving confident, engaging performances in front of the camera BUT I didn’t feel like I could join in. Then one day, I joined an Instagram challenge set by Sam Burgess and...
