by Claire Etchell | 15th April 2025 | Blog, Feature, Seasonal
Do I have an obsession with seasonal content? 100% yes. Ever since Miley Cyrus’s Easter-themed Vogue shoot in 2018 (niche, I know), I’ve been completely sold on creating beautifully themed content for the holidays. If you’re a fellow content creator, brand, or small...
by Claire Etchell | 8th April 2025 | Blog, London
If you’re in London over Easter this April, make sure you look for the Big Egg Hunt in London. Over 100 eggs have been created by artists and designers and spread all over the capital from Tower Bridge to Covent Garden and Battersea Power Station. It’s a bit like...
by Claire Etchell | 31st March 2025 | Blog, London
We’re so lucky in London to be blessed with so many perfectly pink and white blossom trees in parks and streets throughout the city in spring. In this blog I’m going through my camera roll to share with you the locations plus the dates I took the pictures so you can...
by Claire Etchell | 22nd March 2025 | Blog, London
Magnolia in London is peak pretty. The perfect pink blooms signal the start of spring set against rows of historic white stucco fronted houses. But London is a big place, where should you go to see the best magnolia? 🌷 When Does Magnolia Bloom in London? Magnolia...
by Claire Etchell | 4th March 2025 | Blog, London
This is Bridget Jones for Sit Up Britain, reporting live from London! Big pants ON—let’s take a tour of all the iconic Bridget Jones’s Diary filming locations in London. With more than two decades between the first film (2001) and the highly anticipated Bridget...
by Claire Etchell | 13th February 2025 | Blog, London
Saying Goodbye to My London Flat – Leaving a Home You Love Finding a flat in London is like an Olympic sport. I remember the first time I went house hunting in 2010 (hi Zoe and Ellen!). We would arrive in London from Leeds on a Friday and spend rain-soaked...
by Claire Etchell | 22nd January 2025 | Blog, London
How about an evening with bright lights in the big city? Brightening up your winter evenings this January is the Winter Lights Festival at Canary Wharf—a place where the fast-paced cityscape meets the transformative world of art and light. Whether you’re a Londoner or...
by Claire Etchell | 18th January 2025 | Blog, London
Ok lovely friends, the Louis Vuitton x Murakami London pop-up store is here to brighten up those January Blues! Located at 39 Brewer Street in Soho, this two-floor extravaganza features a boutique space downstairs and a charming cafe upstairs. It’s super convenient to...
by Claire Etchell | 8th January 2025 | Blog, London, Seasonal, Valentine's Day
If you know me, you’ll know I’m a Valentine’s Baby! And I’m a London girl, so it is my duty to bring the best Instagrammable places and decorations for 2025. Here’s a few of my favourite spots for Valentine’s Day this year....
by Claire Etchell | 29th December 2024 | Blog
Plan your 2025 content like a pro! This editable and printable Canva calendar is the perfect tool for social media creators, bloggers, and marketers. Packed with key holidays, awareness days, movie releases, and monthly content ideas, it will save you time, inspire...
by Claire Etchell | 29th December 2024 | Blog, Christmas, London
If you’re planning a visit to Hyde Park’s Winter Wonderland in London this year, you’re in for a real treat! Whether it’s your first time or your 10th, this magical Christmas fair always delivers. It’s bigger, brighter, and busier every year, and 2025 promises to be...
by Claire Etchell | 21st November 2024 | Blog, Christmas, London
Hello London lovers! The festive season is here once again! We all know it officially starts on 1 November when Mariah Carey transitions from her Halloween outfit to her iconic Christmas look, signalling…IT’S TIMEEEE! Christmas in London is a magical place...
by Claire Etchell | 21st September 2024 | Blog, Feature, Seasonal
I am obsessed with Halloween! Every year I seek out the best spooky decorations in London and I love dressing up in scary costumes. It is a brilliant time of year for a proper marketing campaign. Kicking off at the end of September, you can really capitalise on...
by Claire Etchell | 2nd September 2024 | Blog, Feature, Seasonal
Welcome to September friends! This point in the year is often seen as a second New Year where we move into Autumn. In this blog post we’ll look at the value of awareness days and seasonal content plus how to use it in your marketing. What is the Autumn aesthetic for...
by Claire Etchell | 29th July 2024 | Blog, Feature, Taylor Swift
Swifties are in for a treat this summer! Taylor Swift’s The Eras Tour will be returning to Wembley in August – tips here – and now we have a new exhibition to celebrate her music, fashion, instruments and memorabilia. The iconic V&A Museum...
by Claire Etchell | 25th July 2024 | Blog, London, Taylor Swift
Welcome to my Taylor Swift Walking Tour for Camden Market, Primrose Hill & Hampstead Heath. I also have a Taylor Swift Walking Tour for Kensington to Notting Hill you can read here. If you’ve listened to the Lover album, you’ll know that Taylor enjoys walking...
by Claire Etchell | 24th July 2024 | Blog, London, Taylor Swift
Hello fellow Swifties! I have spent the last six months exploring Taylor Swift’s relationship with London and gathered all of the information together to create walking tours of the city. She has been visiting London long before she was using the city in her...
by Claire Etchell | 23rd July 2024 | Blog, London
Thanks to my friend Kate, I stumbled upon a magical spot in London that I had no idea existed. Kate bought me a book about Hidden London, and while I was skeptical at first—what could there possibly be in London that I don’t already know about?!?—I was quickly...
by Claire Etchell | 16th July 2024 | Blog, London
Come with me to the Barbie exhibition in the Design Museum in Kensington. I was so excited to visit this special display celebrating the 65th year of the iconic Barbie brand. Expect an overload of bubblegum pink and a journey through Barbie history! I grew up with...
by Claire Etchell | 9th July 2024 | Blog, London, Taylor Swift
As a very dedicated Swiftie, I’ve spent the last six months exploring the London locations and outfits inspired by Taylor Swift. That’s where I came across the famous The Black Dog in Vauxhall which has been named in a song in her 2024 album The Tortured...
