by Claire Etchell | 27th May 2025 | Blog, Feature, London
After living in London for 15 years, I finally did it. I went inside Tower Bridge. Not just walked over it (a million times), but actually paid for the full experience: the glass walkway, panoramic views, the original engine rooms — the lot. If you’re a Londoner who’s...
by Claire Etchell | 18th May 2025 | Blog, Paris
Is there anything more iconic than a springtime escape to Paris? I just got back from a four-day trip with my mum (12–15 May 2025), and this was one for the books. Think: fluffy omelettes, rooftop views, photo fails, perfect pastries, and the occasional pot of pudding...
by Claire Etchell | 10th May 2025 | Blog, London
Looking for the prettiest walking route in London for a sunshine day? Join me on a spring stroll through some of the capital’s most photogenic spots — from elegant Belgravia, pastel-perfect Chelsea, and over the iconic Albert Bridge to finish in leafy Battersea Park....
by Claire Etchell | 2nd May 2025 | Blog, Feature, London
If you know me, you’ll know I’ve got about 25 alarms set for the start of the RHS Chelsea Flower Show. That is because it also signals the start of Chelsea in Bloom and Belgravia in Bloom. As a London girl, I’ve been going to this free flower...
by Claire Etchell | 2nd May 2025 | Blog, Feature
🧪 The Content Experiment: What Happens When You Post the Same Content on Every Social Media Platform? Let’s be honest: Instagram has always been my first love. But after getting blocked from posting on Instagram despite PAYING monthly for the blue tick. I started...
by Claire Etchell | 28th April 2025 | Blog, London
Welcome to one of London’s most magical hidden gems: Isabella Plantation in Richmond Park. It is one of the Royal Parks and it is completely free to visit – lucky us! Just a little further out of London, near Hampton Court, Richmond Park is a huge...
by Claire Etchell | 18th April 2025 | Blog, London
Welcome to Spring in London, a time for wisteria hysteria! The stunning lilac-coloured flower frames iconic London homes. As I’ve lived in Kensington, that is where a lot of my recommendations are – but I think it’s safe to say, it’s one of the best areas for...
by Claire Etchell | 15th April 2025 | Blog, Feature, Seasonal
Do I have an obsession with seasonal content? 100% yes. Ever since Miley Cyrus’s Easter-themed Vogue shoot in 2018 (niche, I know), I’ve been completely sold on creating beautifully themed content for the holidays. If you’re a fellow content creator, brand, or small...
by Claire Etchell | 8th April 2025 | Blog, London
If you’re in London over Easter this April, make sure you look for the Big Egg Hunt in London. Over 100 eggs have been created by artists and designers and spread all over the capital from Tower Bridge to Covent Garden and Battersea Power Station. It’s a bit like...
by Claire Etchell | 31st March 2025 | Blog, London
We’re so lucky in London to be blessed with so many perfectly pink and white blossom trees in parks and streets throughout the city in spring. In this blog I’m going through my camera roll to share with you the locations plus the dates I took the pictures so you can...
by Claire Etchell | 22nd March 2025 | Blog, London
Magnolia in London is peak pretty. The perfect pink blooms signal the start of spring set against rows of historic white stucco fronted houses. But London is a big place, where should you go to see the best magnolia? 🌷 When Does Magnolia Bloom in London? Magnolia...
by Claire Etchell | 4th March 2025 | Blog, London
This is Bridget Jones for Sit Up Britain, reporting live from London! Big pants ON—let’s take a tour of all the iconic Bridget Jones’s Diary filming locations in London. With more than two decades between the first film (2001) and the highly anticipated Bridget...
by Claire Etchell | 13th February 2025 | Blog, London
Saying Goodbye to My London Flat – Leaving a Home You Love Finding a flat in London is like an Olympic sport. I remember the first time I went house hunting in 2010 (hi Zoe and Ellen!). We would arrive in London from Leeds on a Friday and spend rain-soaked...
by Claire Etchell | 22nd January 2025 | Blog, London
How about an evening with bright lights in the big city? Brightening up your winter evenings this January is the Winter Lights Festival at Canary Wharf—a place where the fast-paced cityscape meets the transformative world of art and light. Whether you’re a Londoner or...
by Claire Etchell | 18th January 2025 | Blog, London
Ok lovely friends, the Louis Vuitton x Murakami London pop-up store is here to brighten up those January Blues! Located at 39 Brewer Street in Soho, this two-floor extravaganza features a boutique space downstairs and a charming cafe upstairs. It’s super convenient to...
by Claire Etchell | 8th January 2025 | Blog, London, Seasonal, Valentine's Day
If you know me, you’ll know I’m a Valentine’s Baby! And I’m a London girl, so it is my duty to bring the best Instagrammable places and decorations for 2025. Here’s a few of my favourite spots for Valentine’s Day this year....
by Claire Etchell | 29th December 2024 | Blog
Plan your 2025 content like a pro! This editable and printable Canva calendar is the perfect tool for social media creators, bloggers, and marketers. Packed with key holidays, awareness days, movie releases, and monthly content ideas, it will save you time, inspire...
by Claire Etchell | 29th December 2024 | Blog, Christmas, London
If you’re planning a visit to Hyde Park’s Winter Wonderland in London this year, you’re in for a real treat! Whether it’s your first time or your 10th, this magical Christmas fair always delivers. It’s bigger, brighter, and busier every year, and 2025 promises to be...
by Claire Etchell | 21st November 2024 | Blog, Christmas, London
Hello London lovers! The festive season is here once again! We all know it officially starts on 1 November when Mariah Carey transitions from her Halloween outfit to her iconic Christmas look, signalling…IT’S TIMEEEE! Christmas in London is a magical place...
by Claire Etchell | 21st September 2024 | Blog, Feature, Seasonal
I am obsessed with Halloween! Every year I seek out the best spooky decorations in London and I love dressing up in scary costumes. It is a brilliant time of year for a proper marketing campaign. Kicking off at the end of September, you can really capitalise on...
