Welcome to Claire & The City

I’m Claire, your guide to London’s most magical corners from afternoon teas and flower festivals to hidden gems and fashion moments. This as my love letter to London.

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Hi friends,

I’m Claire. I moved to London for a career in fashion PR. Think Bridget Jones meets Carrie Bradshaw. I’ve been in love with this city ever since.

Now I create content that celebrates London’s sparkle: seasonal guides, hidden gems, flowers in bloom, and luxe little adventures.

This is a place to explore the city with me and see London through my eyes on my blog and YouTube channel.

I partner with brands, PRs and marketers to bring London stories to life through stylish, shareable content.

Claire x

Explore London by season

SPRING

SUMMER

AUTUMN

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WINTER

A Christmas Walk Through The City, East London & Markets

by Claire Etchell | 13th December 2025 | Blog, Christmas, London | 0 Comments

Snowfall at Leadenhall, iconic markets & a gingerbread finale If you’re looking for a festive London walk that blends iconic landmarks, Christmas markets, rare London “snow” and seriously Instagrammable moments, this City and East London route is such a good one....

Christmas Afternoon Tea at The Ritz London: A Magical Experience

by Claire Etchell | 9th December 2025 | Blog, Christmas, London | 0 Comments

Christmas in London isn’t complete without a visit to The Ritz and their iconic Christmas Afternoon Tea is truly the ultimate festive treat. If you’ve ever dreamed of stepping into a real-life Christmas fairytale, this is where you’ll find it. I’ve been longing to go...

Belgravia & Chelsea at Christmas: The Prettiest Festive Walk in London

by Claire Etchell | 30th November 2025 | Blog, Christmas, London | 0 Comments

If you love sparkly Christmas decorations, pink storefronts, candy-cane arches, luxury wreaths and the most Instagrammable corners of London, then welcome - you’re in the right place. Today I’m taking you on a magical festive walk through Belgravia, Sloane Square,...

Harry Potter Christmas Tree at King’s Cross: Step Into Diagon Alley

by Claire Etchell | 27th November 2025 | Blog, Christmas, London | 0 Comments

Harry Potter Christmas Tree at King’s Cross Station If you’re a Harry Potter fan (hi, it’s me 🙋🏼‍♀️), you need to see this year’s magical Christmas Tree at King’s Cross Station. It’s not just a tree - it’s a full mini Diagon Alley, right in the middle of the...

Christmas in Covent Garden – Instagrammable Places in London

by Claire Etchell | 23rd November 2025 | Blog, Christmas, London | 0 Comments

Hello festive fans, it’s Christmas Claire and the City reporting for duty with a brand-new festive guide to one of London’s most magical neighbourhoods: Covent Garden at Christmas. I’m Claire, a tulle-wearing girl who creates Love Letters to London and shares the most...

Bond Street at Christmas: Instagrammable Festive Walk in London

by Claire Etchell | 13th November 2025 | Blog, Christmas, London | 0 Comments

Bond Street at Christmas is one of the most dazzling places in London - a glittering runway of designer boutiques, glowing decorations, and the kind of festive magic that feels straight out of a luxury holiday film. If you’re planning a chic Christmas day out in...

A Fairytale Christmas at Selfridges London: Disney 2025

by Claire Etchell | 11th November 2025 | Blog, Christmas, London | 0 Comments

If there’s one place in London that truly knows how to do Christmas in style, it’s Selfridges. Each year, the Oxford Street department store transforms into a festive wonderland - but this year, there’s a little extra magic in the air. It is FIT FOR A PRINCESS! ✨ For...

Christmas in London 2025: The Most Instagrammable Lights, Decorations & Festive Spots

by Claire Etchell | 4th November 2025 | Blog, Christmas, London | 0 Comments

Christmas in London IS ICONIC. From glittering shopping streets to historic department stores transformed into winter wonderlands, the city feels like it’s stepped straight out of a Christmas film. If you're visiting in November or December, welcome to the festive...

An Autumn Walk Through Mayfair and Fitzrovia, London

by Claire Etchell | 29th October 2025 | Autumn, Blog, Feature | 0 Comments

Floral displays, fall fashion, and cosy corners in the heart of the city Welcome to autumn in London, a season made for golden light, cappuccinos, and exploring the prettiest streets. I’m Claire and the City, and in today’s walk we’re following a beautiful route from...

A Beautiful Autumn Walk from Belgravia to South Bank

by Claire Etchell | 29th October 2025 | Autumn, Blog, Feature | 0 Comments

From pink pumpkins to Big Ben: London’s prettiest autumn-to-winter walk There’s a special kind of London day that sits right between pumpkin spice and Christmas sparkle where the air feels crisp, the trees are golden, and cafés start bringing out their fairy lights....

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Taylor Swift’s The Black Dog Pub London

9th July 2024 | Blog, London, Taylor Swift

As a very dedicated Swiftie, I've spent the last six months exploring the London locations and outfits inspired by Taylor Swift. That's where I came across the famous The...

Taylor Swift Tips for The Eras Tour Wembley London: What You Need to Know for August

5th July 2024 | Blog, London, Taylor Swift

I had the INCREDIBLE experience of attending Taylor Swift's The Eras Tour in June at Wembley Stadium, London! It was better than my WILDEST DREAMS! If you're planning to...

Taylor Swift’s Marketing Strategy – How She Uses Easter Eggs, Community, Momentum and Storytelling

1st July 2024 | Blog, Feature, London, Taylor Swift

In the last six months I’ve been studying Taylor Swift like I was doing a PHD in The Eras Tour. I’ve always been a fan, particularly Red, 1989, Reputation eras. However when...