by Claire Etchell | 23rd June 2018 | Blog, Feature, London
I’m going to come clean and admit that the first time I heard of world famous Frida Kahlo was when I went to a briefing at Grosvenor’s swanky Mayfair offices as they talked through plans for the year. I’m not sure HOW exactly I managed to avoid it, but miss it I did....
by Claire Etchell | 11th June 2018 | Blog
There’s a good reason why Simon Sinek’s ‘Start With Why’comes highly recommended by brain training expert Jim Kwik, and that’s because it’s frigging awesome and will revolutionise the way you approach your working life. The important thing Sinek teaches us in this...
by Claire Etchell | 22nd May 2018 | Blog, Feature, London
Chelsea in Bloom and Belgravia in Bloom for Chelsea Flower Show have been growing in popularity over the years with big brands and small boutiques alike taking part each May to capitalise on increased footfall from the event. The great thing is, it looks like a multi...
by Claire Etchell | 11th May 2018 | Blog, London
I am not exaggerating when I say visiting Parliament was like Christmas for me. I studied UK Government & Politics at A Level and was just fascinated by our brilliant but bonkers system. Like, we have a Head of State, the Queen, but with such limited powers…but we...
by Claire Etchell | 7th May 2018 | Blog, Feature
Sintra is a sparkling jewel in Portugal’s crown; a place of history, mystery and vibrant colour. It has the ability to make modern, white washed, marbled life look rubbish, and instead it has made me yearn for pattern, detail and rainbow hues. Here’s my guide to a...
by Claire Etchell | 9th February 2018 | Blog, Interview
I first met Carl Thompson when I was at one of my client’s showroom in Astwood Mews where I taken it as my personal mission to sell him the virtues of the super sleek and shiny Morgan Plus 4. Well, to be honest, the car kinda sells itself, so it wasn’t...
by Claire Etchell | 4th January 2018 | Blog, Feature
Almost three years ago I went freelance in the most haphazard clumsy way imaginable. I have made all the mistakes, fallen spectacularly into all the pitfalls and (so far) have survived to tell the tale because I am working and living in London with lots of lovely...
by Claire Etchell | 27th October 2017 | Blog, Halloween, London
When I was growing up, Halloween was one night a year, you’d carve a pumpkin or a turnip and wear a makeshift witches outfit and off you trotted trick or treating. Now we’ve gone ALL American about it and it practically lasts a whole month with decorations and fancy...
by Claire Etchell | 1st September 2017 | Blog
The humble festival has exploded over recent years into a colourful Catherine Wheel combining music, food, yoga, face paint (AND glitter bras?), we’ve moved from wellies to high end Hunters and from day festivals to VIP experiences. In the world of marketing,...
by Claire Etchell | 7th July 2017 | Blog, Feature
Italy is colourful and passionate and wonderful. It has fresh sharp lemons and the juiciest oranges and brightest flowers. It has narrow coastal roads that have been nicknamed Mamma Mia from the shock visitors express on their first experience as they overlook sharp...
by Claire Etchell | 4th June 2017 | Blog, Feature, London
Kew Gardens has such a special place in my heart – I mean flowers and gardens – what is not to love? It is in Richmond and has it’s own picturesque train station with a delightful looking pub right next to it. Kew Gardens itself, or Royal Botanic...
by Claire Etchell | 3rd June 2017 | Blog, Feature
It was in April 2011 when Vogue hailed the Kimono the new Spring Jacket as they fell for the kimono’s liquid-silk allure. This might have been, erm, years ago but sometimes things bob around being micro-trends, before, well Zara makes an epic one and BOOM –...
by Claire Etchell | 26th February 2017 | Blog, Feature
My Claire & The City blog and business is all about honesty and going behind the smoke and mirrors of the PR & Marketing industry… But today I find myself in unfamiliar territory and am looking to a relationship guru to share his secrets instead. Who is...
by Claire Etchell | 15th February 2017 | Blog, Feature
How to Influence an Influencer Spilling secrets is fast becoming something that LornaLuxe and I excel at. Especially if it is combined with an audience, an agenda about digital and each other (and possibly a bottle of Champagne if it is after 5pm soz 7pm – tee...
by Claire Etchell | 28th October 2016 | Blog, Interview
The thing is…I’m not a film expert which, when you’re in a cinema full of movie fans at the BIFA Central Picturehouse watching Michael Sheen being interviewed for Time Out London can be a bit of a daunting realisation. BUT I have seen five Michael Sheen films, oh yes....
by Claire Etchell | 18th September 2016 | Blog, London
Sometimes in London, it feels like you know ALL KINDS of things you really don’t need to. Like when a new hotdog joint is opening, how Pret Sandwiches are ranked from 1 to 50, or how big the waiting list is at a swanky restaurant you’re never likely to...
by Claire Etchell | 5th September 2016 | Blog, Feature, London
St Paul’s Cathedral, where I’m sitting right now, is literally blowing my mind. The very famous London landmark was built by Christopher Wren and accessoried (shall we say) with intricate mosaics after Queen Victoria called it ‘dull, cold, dingy and...
by Claire Etchell | 4th July 2016 | Blog, Interview
If you had to pick one fashion designer for a cracking night out, I would suggest Henry Holland. Firstly, from what I have gleaned, from last Friday evening while he was in conversation with Kinvara Balfour. He is exceedingly charismatic, funny, honest and I’m...
by Claire Etchell | 8th June 2016 | Blog, Interview
All I could think about on my way to see Kinvara Balfour interview Zac Posen was Claire Danes’ stunning light up dress on the red carpet at the 2016 Met Gala. The theme for this year was Manus x Machina: Fashion in the Age of Technology in association with...
by Claire Etchell | 28th May 2016 | Blog, Feature, London
What’s a flipping silver gilt when it’s at home? Why does a show garden differ from a artisan garden? Do I have to wear white linen trousers to get in? Will they know the only flower I’ve successfully kept alive is a Flaming Katie from Tesco? These...