by Claire Etchell | 17th March 2020 | Blog, Feature
I had a question on Instagram for three ways to stay relevant and keep business coming in during the Coronavirus pandemic from a PR perspective so here goes: How to keep marketing when times are tough Be thoughtful Whether this is a PR launch, content or social media,...
by Claire Etchell | 28th February 2020 | Blog, Feature, London
The Harry Potter Tour at Warner Bros Studio has been on my list since it opened. I loved reading the books soooo much and not only did I write a lengthy feature called ‘Marketing and Magic’ in my University newspaper, but I also wrote my English dissertation on Harry...
by Claire Etchell | 2nd February 2020 | Blog, Feature
This is a short guide to a weekends away in Valencia. In short, it’s gorgeous, go immediately! It is a great place for a short trip with friends or as a couple as there is plenty to see and do. Valencia was a favourite place of one of my best friends Emma. She always...
by Claire Etchell | 24th July 2019 | Blog, Feature
Santorini is Instagram magic with its white glistening buildings, clear seas and pastel coloured sunsets, it is the jewel in the crown of Greece. With a flight time of around 4 hours from Gatwick, Santorini is easily placed for a week away. The resorts of Fira and Oia...
by Claire Etchell | 8th July 2019 | Blog, Feature
A tribute to Emma Beardall (nee Fisher) Our beautiful Em One of my best friends Em very sadly passed away last September. This month her cousin Becky, aka Bricks & Stitches has started the Coast to Coast walk with her husband Jamie to raise funds for The Royal...
by Claire Etchell | 7th June 2019 | Blog, Interview
Sally Beaton aka Women With Sparkle is one of my favourite gals on the grid because rather than believing we are superhuman ‘BUSY’ types, she strips back the B.S and reveals what really makes women tick. Sally is a ‘Sparkle Coach’ and the creator of the hashtag...
by Claire Etchell | 22nd May 2019 | Blog, Feature, London
Every May the highly anticipated Chelsea Flower Show rolls into London and with it, we celebrate Chelsea in Bloom as the shop fronts get a floral makeover for the week from 20 – 25 May. This year the theme is Under the Sea (2018 was the Summer of Love as Meghan...
by Claire Etchell | 24th April 2019 | Blog, Feature
As we head towards the finale of all finales of the epic series of Game of Thrones, I couldn’t help but wonder, who would come out on top if this was a PR battle. Yes indeed, if it was Night King vs Cersei Lannister for headlines, who would sit on the...
by Claire Etchell | 6th February 2019 | Blog, Interview
Hold onto your Dior Saddle Bags, stop what you’re doing and set the countdown clock to 11th February because influencer Lorna Luxe is about to land her first ever collection. Lorna Luxe x In The Style promises to be a momentous day in the fash calendar as the...
by Claire Etchell | 28th January 2019 | Blog, Feature, London, Valentine's Day
Valentine’s Day is more than a day of love, it is a money making, heart shaped, pink hued business. Apparently more than 22 million Brits – like practically all of us – spending an estimated £1 billion in 2018 on the 14th February. With that in mind,...
by Claire Etchell | 8th December 2018 | Blog, Christmas, Feature, London
Tis the season to be jolly! Welcome to Christmas my friends. If you are new to marketing, it is time to burst your Christmas bubble…(and not just that Santa is fictional)…because in marketing the festive season lasts all yearrrrr round. Yep, by the time it arrives,...
by Claire Etchell | 11th November 2018 | Blog, Feature
Black Friday, especially for the UK market, can conjure up unsavoury images of apocalyptic proportions where shoppers mercilessly stampede over each other for a £50 TV in Tesco. You’ll have seen the footage of people knocking over displays and fighting in the aisles...
by Claire Etchell | 25th October 2018 | Blog, Feature, London
It has been 100 years since the end of the First World War and it is important that we take time out to reflect and remember all of the fallen. It is often a difficult task to market a historical event and I’d like to do my little bit to share the ways you can join in...
by Claire Etchell | 16th October 2018 | Blog, Feature
Review: How can we gain a greater understanding of our fellow humans? Why do people do what they do, say what they say, think what they think? This book is a blast from the past – the original version being a best seller in the mid 60s. The Games People Play was...
by Claire Etchell | 27th August 2018 | Blog, Interview
I first met Paula Fry through her digital persona, @CityFashGal and thought she was hilariously funny. Fast forward six months and I was sat with her discussing a shopping event in the veryyyyy plush offices of the financial company she works for. CityFashGirl does...
by Claire Etchell | 27th August 2018 | Blog
REVIEW: How can we learn from our mistakes? Why do some people do this and others don’t? Matthew looks at the power of a positive attitude towards failure and it’s profound impact on success in any field. The book grabs you right from the offset and comparisons...
by Claire Etchell | 26th August 2018 | Blog
Review: How can you find the hidden secrets to success – in sports, business, music and just about anything you want to turn your hand to? Search no more as this book will show you some interesting and helpful insights. The book has three main sections –...
by Claire Etchell | 26th August 2018 | Blog
How can you manage your mind so that you can conquer your fears, operate with greater control, focus and confidence? Prof Peters has some great ideas and systems to enable us to learn how do just that. “If you measure success in life by effort and doing your best,...
by Claire Etchell | 18th July 2018 | Blog, Interview
🧠 Who is Jim Kwik? Jim Kwik is a globally renowned brain coach, bestselling author, and the founder of Kwik Learning. Often called the celebrity brain trainer, he’s helped actors, entrepreneurs, and professionals unlock their memory, focus, and learning potential....
by Claire Etchell | 28th June 2018 | Blog, Feature
Self Help Book for PRs I got introduced to David Meerman Scott’s excellent book through a friend of mine, Helen who was doing a snazzy digital marketing course, and Dave (as we like to call him) is the holy grail of online with his book the New Rules of PR &...
