by Claire Etchell | 8th December 2018 | Blog, Christmas, Feature, London, Seasonal
Tis the season to be jolly! Welcome to Christmas my friends. If you are new to marketing, it is time to burst your Christmas bubble…(and not just that Santa is fictional)…because in marketing the festive season lasts all yearrrrr round. Yep, by the time it arrives,...
by Claire Etchell | 11th November 2018 | Blog, Feature, Seasonal
Black Friday, especially for the UK market, can conjure up unsavoury images of apocalyptic proportions where shoppers mercilessly stampede over each other for a £50 TV in Tesco. You’ll have seen the footage of people knocking over displays and fighting in the aisles...
by Claire Etchell | 25th October 2018 | Blog, Feature, London
It has been 100 years since the end of the First World War and it is important that we take time out to reflect and remember all of the fallen. It is often a difficult task to market a historical event and I’d like to do my little bit to share the ways you can join in...
by Claire Etchell | 16th October 2018 | Blog, Feature
Review: How can we gain a greater understanding of our fellow humans? Why do people do what they do, say what they say, think what they think? This book is a blast from the past – the original version being a best seller in the mid 60s. The Games People Play was...
by Claire Etchell | 27th August 2018 | Blog, Interview
I first met Paula Fry through her digital persona, @CityFashGal and thought she was hilariously funny. Fast forward six months and I was sat with her discussing a shopping event in the veryyyyy plush offices of the financial company she works for. CityFashGirl does...
by Claire Etchell | 27th August 2018 | Blog
REVIEW: How can we learn from our mistakes? Why do some people do this and others don’t? Matthew looks at the power of a positive attitude towards failure and it’s profound impact on success in any field. The book grabs you right from the offset and comparisons...
by Claire Etchell | 26th August 2018 | Blog
Review: How can you find the hidden secrets to success – in sports, business, music and just about anything you want to turn your hand to? Search no more as this book will show you some interesting and helpful insights. The book has three main sections –...
by Claire Etchell | 26th August 2018 | Blog
How can you manage your mind so that you can conquer your fears, operate with greater control, focus and confidence? Prof Peters has some great ideas and systems to enable us to learn how do just that. “If you measure success in life by effort and doing your best,...
by Claire Etchell | 21st July 2018 | Blog, Feature
You’d be forgiven for thinking my experience in Sardinia was based entirely on Aperol Spritz. But you’d be wrong. There’s also the lesser known Campari Spritz and the even better tasting Hugo Spritz with Sambuca and Elderflower which is simply delicious. Here’s my...
by Claire Etchell | 18th July 2018 | Blog, Interview
🧠 Who is Jim Kwik? Jim Kwik is a globally renowned brain coach, bestselling author, and the founder of Kwik Learning. Often called the celebrity brain trainer, he’s helped actors, entrepreneurs, and professionals unlock their memory, focus, and learning potential....
by Claire Etchell | 28th June 2018 | Blog, Feature
Self Help Book for PRs I got introduced to David Meerman Scott’s excellent book through a friend of mine, Helen who was doing a snazzy digital marketing course, and Dave (as we like to call him) is the holy grail of online with his book the New Rules of PR &...
by Claire Etchell | 23rd June 2018 | Blog, Feature, London
I’m going to come clean and admit that the first time I heard of world famous Frida Kahlo was when I went to a briefing at Grosvenor’s swanky Mayfair offices as they talked through plans for the year. I’m not sure HOW exactly I managed to avoid it, but miss it I did....
by Claire Etchell | 11th June 2018 | Blog
There’s a good reason why Simon Sinek’s ‘Start With Why’comes highly recommended by brain training expert Jim Kwik, and that’s because it’s frigging awesome and will revolutionise the way you approach your working life. The important thing Sinek teaches us in this...
by Claire Etchell | 22nd May 2018 | Blog, Feature, London
Chelsea in Bloom and Belgravia in Bloom for Chelsea Flower Show have been growing in popularity over the years with big brands and small boutiques alike taking part each May to capitalise on increased footfall from the event. The great thing is, it looks like a multi...
by Claire Etchell | 11th May 2018 | Blog, London
I am not exaggerating when I say visiting Parliament was like Christmas for me. I studied UK Government & Politics at A Level and was just fascinated by our brilliant but bonkers system. Like, we have a Head of State, the Queen, but with such limited powers…but we...
by Claire Etchell | 7th May 2018 | Blog, Feature
Sintra is a sparkling jewel in Portugal’s crown; a place of history, mystery and vibrant colour. It has the ability to make modern, white washed, marbled life look rubbish, and instead it has made me yearn for pattern, detail and rainbow hues. Here’s my guide to a...
by Claire Etchell | 9th February 2018 | Blog, Interview
I first met Carl Thompson when I was at one of my client’s showroom in Astwood Mews where I taken it as my personal mission to sell him the virtues of the super sleek and shiny Morgan Plus 4. Well, to be honest, the car kinda sells itself, so it wasn’t...
by Claire Etchell | 4th January 2018 | Blog, Feature
Almost three years ago I went freelance in the most haphazard clumsy way imaginable. I have made all the mistakes, fallen spectacularly into all the pitfalls and (so far) have survived to tell the tale because I am working and living in London with lots of lovely...
by Claire Etchell | 27th October 2017 | Blog, London, Seasonal
When I was growing up, Halloween was one night a year, you’d carve a pumpkin or a turnip and wear a makeshift witches outfit and off you trotted trick or treating. Now we’ve gone ALL American about it and it practically lasts a whole month with decorations and fancy...
by Claire Etchell | 1st September 2017 | Blog
The humble festival has exploded over recent years into a colourful Catherine Wheel combining music, food, yoga, face paint (AND glitter bras?), we’ve moved from wellies to high end Hunters and from day festivals to VIP experiences. In the world of marketing,...
