by Claire Etchell | 30th May 2023 | Blog, London
I blame Sex and The City for my tulle skirt obsession – I would like a whole wardrobe of them! A grown up tutu looked so iconic on Carrie Bradshaw in those opening credits of the very fabulous TV series. And even in the follow up movies and the ‘And Just...
by Claire Etchell | 22nd May 2023 | Blog, Feature, London
Chelsea in Bloom is spectacular every year and I love rounding up the best displays for Instagram. There’s beautiful and fragrant real blooms as well as realistic fake flowers which make spectacular displays. This year, for Chelsea in Bloom 2023, the theme is...
by Claire Etchell | 7th February 2023 | Blog, Feature, London, Valentine's Day
Valentine’s Day in London is always a heart shaped, flower filled affair with red roses and pink petals across the capital. I love (like LOVE) when shops, florists, cafes and restaurants in London go the extra mile to make their windows extra instagrammable. Here’s a...
by Claire Etchell | 14th December 2022 | Blog, Feature
I’m so excited to share my newest (and most ambitious yet!) FREE guide with you. If you’re a business, this guide will help you grow your following and brand on Instagram. My 12 Step plan will have you Instagramming like a pro in no time. This guide will...
by Claire Etchell | 16th November 2022 | Blog, Christmas, Feature, London
London comes alive at Christmas! The festive season is our speciality making it the most instagrammable place at Christmas. You’ll have seen the beautiful decorations from previous years but THIS is what you can expect for Christmas in London for 2022....
by Claire Etchell | 13th September 2022 | Blog, Instagram Reels Guide
I can hear you asking: do you have to use Instagram Reels in your marketing strategy? Why did Instagram launch Reels when they already have videos and Stories? Well, the answer can be found in the runaway success of TikTok (which was ranked as the most popular website...
by Claire Etchell | 13th September 2022 | Blog, Feature
The death of Queen Elizabeth II has been a shock. She’s the only reigning monarch most of us have ever known. She represented a constant, stability in times of turmoil, a steady hand. Now the TV coverage is 24/7, it can be an overwhelming experience. I’ve...
by Claire Etchell | 5th September 2022 | Blog, Feature, London
The brand new Jimmy Choo cafe has opened their hot pink and gold doors in Harrods. It really is first class up in the sky, well in Harrods 5th floor shoe heaven anyway. This is a three month pop up so get your skates on if you want to visit. 💕 First up, it’s super...
by Claire Etchell | 17th August 2022 | Blog, Instagram Reels Guide
Don’t know where to start with Instagram Reels? Don’t worry, you’re in the right place. I promise that it’s not as complicated (or overwhelming!) as you think. Just keep reading to understand what Reels are and why you need to be making them. If you want a more...
by Claire Etchell | 9th August 2022 | Blog, Instagram Reels Guide
If you’ve jumped in and started mastering Instagram Reels, congratulations! Getting started is definitely the hardest part. Now you might be wondering how to take your Reels to the next level. I’ve got some great tips on really mastering Reels and becoming an expert...
by Claire Etchell | 20th May 2022 | Blog, London
Every year Chelsea in Bloom gets better and better with more elaborate floral creations to celebrate the RHS Chelsea Flower Show. This year has been an absolute cracker with their British Icons theme. Here are my favourite shop displays for Chelsea in Bloom 2022:...
by Claire Etchell | 21st February 2022 | Blog, Feature, Travel
Ever thought about hiring a pro to take shots on abroad? I took a leap of faith and decided to max out my business trip to Dubai last November by hiring a photographer for an hour. Why did I bother hiring a photographer for my Business Trip / Vacation? Last year I...
by Claire Etchell | 3rd February 2022 | Blog, Feature
The 6th February 2022 kicks off the celebrations for The Platinum Jubilee of Elizabeth II! But this is just the start of a fun-filled Royal year! Expect Union Jack flags across the country and heaps of celebrations! Queen Elizabeth II is a record breaking monarch and...
by Claire Etchell | 23rd December 2021 | Blog, Feature, Travel
Bruges has been on my must-visit list forever! It is the most quaint and romantic place to visit, and especially at Christmas. Bruges at Christmas transforms into a festive fairyland. There are Christmas Markets, fairy lights everywhere, huge trees in the squares, hot...
by Claire Etchell | 30th September 2021 | Blog, Feature
In business you’ll have busy times, quiet times and those in between. Whether you’re in a service business or a retail business, it is important to take note of the BIG stuff that matters to your customers. This includes awareness days, religious holidays AND for 2022...
by Claire Etchell | 3rd August 2021 | Blog, Feature, Travel
My week-long holiday to San Antonio Hotel in Santorini (AFF Link) was a crowd pleaser on Instagram. I think I’ve had more DMs than Beyonce during this trip. I spotted San Antonio Hotel on Lorna Luxe’s Instagram feed YEARS ago and after madly screenshotting her every...
by Claire Etchell | 30th June 2021 | Blog, Interview
I met wonderful PR expert Courtney Rogers when I was invited to take part in CIJ Group’s International Women’s Day event where I chatted about overcoming confidence for a happier life. It was such an uplifting event which brought together inspirational...
by Claire Etchell | 30th June 2021 | Blog, Interview
I have known wonderful Anna Berkeley for YEARS! We met when I was at Mamas and Papas and she was at Mother and Baby, where she was the fashion editor and stylist. Anna is body shape expert and stylist, ex-buyer for Selfridges and Prada and has been recommended by The...
by Claire Etchell | 28th May 2021 | Blog, Feature
How to outsource? Outsourcing is a tricky issue for small businesses and freelancers. You’ve built your business up with a team of one, and now you have to start thinking about bringing other people in to support you. I know this struggle. It is real. You don’t HAVE...
by Claire Etchell | 5th May 2021 | Blog, Feature
I couldn’t help but wonder how to get more followers… Dear reader this is the NUMBER 1 most asked question about Instagram (according to Google). Can YOU believe it? Yes probs. Cos let’s face it, you’d be Snow White perfect if you’d never once considered how to...
