Welcome to Claire & The City

I’m Claire, your guide to London’s most magical corners from afternoon teas and flower festivals to hidden gems and fashion moments. This as my love letter to London.

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Hi friends,

I’m Claire. I moved to London for a career in fashion PR. Think Bridget Jones meets Carrie Bradshaw. I’ve been in love with this city ever since.

Now I create content that celebrates London’s sparkle: seasonal guides, hidden gems, flowers in bloom, and luxe little adventures.

This is a place to explore the city with me and see London through my eyes on my blog and YouTube channel.

I partner with brands, PRs and marketers to bring London stories to life through stylish, shareable content.

Claire x

Explore London by season

SPRING

SUMMER

AUTUMN

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WINTER

Bond Street at Christmas: Instagrammable Festive Walk in London

by Claire Etchell | 13th November 2025 | Blog, Christmas, London | 0 Comments

Bond Street at Christmas is one of the most dazzling places in London - a glittering runway of designer boutiques, glowing decorations, and the kind of festive magic that feels straight out of a luxury holiday film. If you’re planning a chic Christmas day out in...

A Fairytale Christmas at Selfridges London: Disney 2025

by Claire Etchell | 11th November 2025 | Blog, Christmas, London | 0 Comments

If there’s one place in London that truly knows how to do Christmas in style, it’s Selfridges. Each year, the Oxford Street department store transforms into a festive wonderland - but this year, there’s a little extra magic in the air. It is FIT FOR A PRINCESS! ✨ For...

Christmas in London 2025: The Most Instagrammable Lights, Decorations & Festive Spots

by Claire Etchell | 4th November 2025 | Blog, Christmas | 0 Comments

Christmas in London IS ICONIC. From glittering shopping streets to historic department stores transformed into winter wonderlands, the city feels like it’s stepped straight out of a Christmas film. If you're visiting in November or December, welcome to the festive...

An Autumn Walk Through Mayfair and Fitzrovia, London

by Claire Etchell | 29th October 2025 | Autumn, Blog, Feature | 0 Comments

Floral displays, fall fashion, and cosy corners in the heart of the city Welcome to autumn in London, a season made for golden light, cappuccinos, and exploring the prettiest streets. I’m Claire and the City, and in today’s walk we’re following a beautiful route from...

A Beautiful Autumn Walk from Belgravia to South Bank

by Claire Etchell | 29th October 2025 | Autumn, Blog, Feature | 0 Comments

From pink pumpkins to Big Ben: London’s prettiest autumn-to-winter walk There’s a special kind of London day that sits right between pumpkin spice and Christmas sparkle where the air feels crisp, the trees are golden, and cafés start bringing out their fairy lights....

A Spooky Autumn Walk Through Kensington & Holland Park

by Claire Etchell | 29th October 2025 | Autumn, Blog, Halloween | 0 Comments

A magical London stroll filled with golden leaves, royal ghosts, and hidden corners. September and October are great time months to visit London as it is peak Autumn. The weather will always be mixed but it is usually mild so you can layer up. You should see warm...

A London Autumn Walk: From Marylebone to Hampstead

by Claire Etchell | 18th October 2025 | Autumn, Blog | 0 Comments

Hello friends, it’s Claire your girly London guide and today we’re taking one of my favourite long walks in the city: from Marylebone to Hampstead. Think golden leaves, elegant streets, cosy cafes, and those perfect “London in autumn” moments that make you fall in...

Inside Bridgerton’s Castle Howard

by Claire Etchell | 18th October 2025 | Blog, Feature, Filming Locations | 0 Comments

Welcome to Castle Howard, a real-life Regency dreamscape tucked deep in the Yorkshire countryside. Today, I’m swapping city streets for stately ones and taking you behind the scenes of one of Britain’s most beautiful filming locations. If the name sounds familiar,...

Autumn in London: The Prettiest Places to See the Season 🍁

by Claire Etchell | 26th September 2025 | Autumn, Blog, London | 0 Comments

Autumn in London is one of my favourite times of year. The city feels like a film set with golden leaves falling in royal parks, flower shops swapping pastel blooms for jewel tones, and cafés dressed up with pumpkins. Every corner feels Instagrammable. This blog is my...

Harry Potter London Walking Tour 2025 ✨

by Claire Etchell | 2nd September 2025 | Blog, London | 0 Comments

A magical, Instagrammable journey through the wizarding world Hello witches, wizards, and muggles! Wands at the ready because today I’m taking you on a full Harry Potter walking tour across London. This self-guided day out will whisk you from King’s Cross and St...

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Bond Street at Christmas: Instagrammable Festive Walk in London

13th November 2025 | Blog, Christmas, London

Bond Street at Christmas is one of the most dazzling places in London - a glittering runway of designer boutiques, glowing decorations, and the kind of festive magic that...

A Fairytale Christmas at Selfridges London: Disney 2025

11th November 2025 | Blog, Christmas, London

If there’s one place in London that truly knows how to do Christmas in style, it’s Selfridges. Each year, the Oxford Street department store transforms into a festive...

Fortnum & Mason at Christmas – London’s Most Magical Store

9th November 2025 | Autumn, Christmas, London

As Mariah would say… it’s time! ✨ Few places in London capture the magic of Christmas quite like Fortnum & Mason. From its iconic advent calendar façade on Piccadilly to...