Welcome to Claire & The City

I’m Claire, your guide to London’s most magical corners from afternoon teas and flower festivals to hidden gems and fashion moments. This as my love letter to London.

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Hi friends,

I’m Claire. I moved to London for a career in fashion PR. Think Bridget Jones meets Carrie Bradshaw. I’ve been in love with this city ever since.

Now I create content that celebrates London’s sparkle: seasonal guides, hidden gems, flowers in bloom, and luxe little adventures.

This is a place to explore the city with me and see London through my eyes on my blog and YouTube channel.

I partner with brands, PRs and marketers to bring London stories to life through stylish, shareable content.

Claire x

Explore London by season

SPRING

SUMMER

AUTUMN

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WINTER

Peggy Porschen London: A Complete Guide to the Iconic Pink Café

by Claire Etchell | 1st February 2026 | Blog, London | 0 Comments

I am so excited to introduce you to one of my forever favourites! Peggy Porschen is one of London’s most recognisable cafés - known for its pink façade, floral installations and beautifully detailed cakes. Located on Elizabeth Street in Belgravia, it’s a favourite for...

A Cosy Winter Visit to V&A Museum & Cafe in London

by Claire Etchell | 13th January 2026 | Blog, London | 0 Comments

The most beautiful free museum for a winter or rainy day in London If you’re looking for something cosy, inspiring and completely free to do in London during winter, a visit to the Victoria and Albert Museum (V&A) should be at the very top of your list. On a cold...

A Cosy Winter Walk in London: From Westminster to Marylebone

by Claire Etchell | 6th January 2026 | Blog, Christmas, London | 0 Comments

Winter in London has a very special kind of magic. The light is softer, the streets are quieter in the mornings, and there’s something incredibly comforting about wrapping up warm and exploring the city on foot — stopping for coffee, galleries, and little cosy corners...

A Christmas Walk Through The City, East London & Markets

by Claire Etchell | 13th December 2025 | Blog, Christmas, London | 0 Comments

Snowfall at Leadenhall, iconic markets & a gingerbread finale If you’re looking for a festive London walk that blends iconic landmarks, Christmas markets, rare London “snow” and seriously Instagrammable moments, this City and East London route is such a good one....

Christmas Afternoon Tea at The Ritz London: A Magical Experience

by Claire Etchell | 9th December 2025 | Blog, Christmas, London | 0 Comments

Christmas in London isn’t complete without a visit to The Ritz and their iconic Christmas Afternoon Tea is truly the ultimate festive treat. If you’ve ever dreamed of stepping into a real-life Christmas fairytale, this is where you’ll find it. I’ve been longing to go...

Belgravia & Chelsea at Christmas: The Prettiest Festive Walk in London

by Claire Etchell | 30th November 2025 | Blog, Christmas, London | 0 Comments

If you love sparkly Christmas decorations, pink storefronts, candy-cane arches, luxury wreaths and the most Instagrammable corners of London, then welcome - you’re in the right place. Today I’m taking you on a magical festive walk through Belgravia, Sloane Square,...

Harry Potter Christmas Tree at King’s Cross: Step Into Diagon Alley

by Claire Etchell | 27th November 2025 | Blog, Christmas, London | 0 Comments

Harry Potter Christmas Tree at King’s Cross Station If you’re a Harry Potter fan (hi, it’s me 🙋🏼‍♀️), you need to see this year’s magical Christmas Tree at King’s Cross Station. It’s not just a tree - it’s a full mini Diagon Alley, right in the middle of the...

Christmas in Covent Garden – Instagrammable Places in London

by Claire Etchell | 23rd November 2025 | Blog, Christmas, London | 0 Comments

Hello festive fans, it’s Christmas Claire and the City reporting for duty with a brand-new festive guide to one of London’s most magical neighbourhoods: Covent Garden at Christmas. I’m Claire, a tulle-wearing girl who creates Love Letters to London and shares the most...

Bond Street at Christmas: Instagrammable Festive Walk in London

by Claire Etchell | 13th November 2025 | Blog, Christmas, London | 0 Comments

Bond Street at Christmas is one of the most dazzling places in London - a glittering runway of designer boutiques, glowing decorations, and the kind of festive magic that feels straight out of a luxury holiday film. If you’re planning a chic Christmas day out in...

A Fairytale Christmas at Selfridges London: Disney 2025

by Claire Etchell | 11th November 2025 | Blog, Christmas, London | 0 Comments

If there’s one place in London that truly knows how to do Christmas in style, it’s Selfridges. Each year, the Oxford Street department store transforms into a festive wonderland - but this year, there’s a little extra magic in the air. It is FIT FOR A PRINCESS! ✨ For...

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My London Diary

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Marketing Ideas for Christmas -PR and social media tips for the festive season

8th December 2018 | Blog, Christmas, Feature, London

Tis the season to be jolly! Welcome to Christmas my friends. If you are new to marketing, it is time to burst your Christmas bubble…(and not just that Santa is...

Marketing ideas for Black Friday

11th November 2018 | Blog, Feature

Black Friday, especially for the UK market, can conjure up unsavoury images of apocalyptic proportions where shoppers mercilessly stampede over each other for a £50 TV in...

100 Years – First World War Centenary Events

25th October 2018 | Blog, Feature, London

It has been 100 years since the end of the First World War and it is important that we take time out to reflect and remember all of the fallen. It is often a difficult task...