Welcome to Claire & The City

I’m Claire, your guide to London’s most magical corners from afternoon teas and flower festivals to hidden gems and fashion moments. This as my love letter to London.

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Hi friends,

I’m Claire. I moved to London for a career in fashion PR. Think Bridget Jones meets Carrie Bradshaw. I’ve been in love with this city ever since.

Now I create content that celebrates London’s sparkle: seasonal guides, hidden gems, flowers in bloom, and luxe little adventures.

This is a place to explore the city with me and see London through my eyes on my blog and YouTube channel.

I partner with brands, PRs and marketers to bring London stories to life through stylish, shareable content.

Claire x

Explore London by season

SPRING

SUMMER

AUTUMN

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WINTER

Peggy Porschen London: A Complete Guide to the Iconic Pink Café

by Claire Etchell | 1st February 2026 | Blog, London | 0 Comments

I am so excited to introduce you to one of my forever favourites! Peggy Porschen is one of London’s most recognisable cafés - known for its pink façade, floral installations and beautifully detailed cakes. Located on Elizabeth Street in Belgravia, it’s a favourite for...

A Cosy Winter Visit to V&A Museum & Cafe in London

by Claire Etchell | 13th January 2026 | Blog, London | 0 Comments

The most beautiful free museum for a winter or rainy day in London If you’re looking for something cosy, inspiring and completely free to do in London during winter, a visit to the Victoria and Albert Museum (V&A) should be at the very top of your list. On a cold...

A Cosy Winter Walk in London: From Westminster to Marylebone

by Claire Etchell | 6th January 2026 | Blog, Christmas, London | 0 Comments

Winter in London has a very special kind of magic. The light is softer, the streets are quieter in the mornings, and there’s something incredibly comforting about wrapping up warm and exploring the city on foot — stopping for coffee, galleries, and little cosy corners...

A Christmas Walk Through The City, East London & Markets

by Claire Etchell | 13th December 2025 | Blog, Christmas, London | 0 Comments

Snowfall at Leadenhall, iconic markets & a gingerbread finale If you’re looking for a festive London walk that blends iconic landmarks, Christmas markets, rare London “snow” and seriously Instagrammable moments, this City and East London route is such a good one....

Christmas Afternoon Tea at The Ritz London: A Magical Experience

by Claire Etchell | 9th December 2025 | Blog, Christmas, London | 0 Comments

Christmas in London isn’t complete without a visit to The Ritz and their iconic Christmas Afternoon Tea is truly the ultimate festive treat. If you’ve ever dreamed of stepping into a real-life Christmas fairytale, this is where you’ll find it. I’ve been longing to go...

Belgravia & Chelsea at Christmas: The Prettiest Festive Walk in London

by Claire Etchell | 30th November 2025 | Blog, Christmas, London | 0 Comments

If you love sparkly Christmas decorations, pink storefronts, candy-cane arches, luxury wreaths and the most Instagrammable corners of London, then welcome - you’re in the right place. Today I’m taking you on a magical festive walk through Belgravia, Sloane Square,...

Harry Potter Christmas Tree at King’s Cross: Step Into Diagon Alley

by Claire Etchell | 27th November 2025 | Blog, Christmas, London | 0 Comments

Harry Potter Christmas Tree at King’s Cross Station If you’re a Harry Potter fan (hi, it’s me 🙋🏼‍♀️), you need to see this year’s magical Christmas Tree at King’s Cross Station. It’s not just a tree - it’s a full mini Diagon Alley, right in the middle of the...

Christmas in Covent Garden – Instagrammable Places in London

by Claire Etchell | 23rd November 2025 | Blog, Christmas, London | 0 Comments

Hello festive fans, it’s Christmas Claire and the City reporting for duty with a brand-new festive guide to one of London’s most magical neighbourhoods: Covent Garden at Christmas. I’m Claire, a tulle-wearing girl who creates Love Letters to London and shares the most...

Bond Street at Christmas: Instagrammable Festive Walk in London

by Claire Etchell | 13th November 2025 | Blog, Christmas, London | 0 Comments

Bond Street at Christmas is one of the most dazzling places in London - a glittering runway of designer boutiques, glowing decorations, and the kind of festive magic that feels straight out of a luxury holiday film. If you’re planning a chic Christmas day out in...

A Fairytale Christmas at Selfridges London: Disney 2025

by Claire Etchell | 11th November 2025 | Blog, Christmas, London | 0 Comments

If there’s one place in London that truly knows how to do Christmas in style, it’s Selfridges. Each year, the Oxford Street department store transforms into a festive wonderland - but this year, there’s a little extra magic in the air. It is FIT FOR A PRINCESS! ✨ For...

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EXCLUSIVE – Lorna Luxe x In The Style Interview

6th February 2019 | Blog, Interview

Hold onto your Dior Saddle Bags, stop what you're doing and set the countdown clock to 11th February because influencer Lorna Luxe is about to land her first ever...

Marketing for Valentine’s Day

28th January 2019 | Blog, Feature, London, Valentine's Day

Valentine’s Day is more than a day of love, it is a money making, heart shaped, pink hued business. Apparently more than 22 million Brits - like practically all of us -...

Interview with Bonnie Rakhit The Style Traveller

28th December 2018 | Interview

The face that launched a thousand trips; Bonnie Rakhit is THE Style Traveller. Bonnie is a London-based former fashion editor who has worked for titles including Sunday...