Welcome to Claire & The City

I’m Claire, your guide to London’s most magical corners from afternoon teas and flower festivals to hidden gems and fashion moments. This as my love letter to London.

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Hi friends,

I’m Claire. I moved to London for a career in fashion PR. Think Bridget Jones meets Carrie Bradshaw. I’ve been in love with this city ever since.

Now I create content that celebrates London’s sparkle: seasonal guides, hidden gems, flowers in bloom, and luxe little adventures.

This is a place to explore the city with me and see London through my eyes on my blog and YouTube channel.

I partner with brands, PRs and marketers to bring London stories to life through stylish, shareable content.

Claire x

Explore London by season

SPRING

SUMMER

AUTUMN

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WINTER

A Perfect Day in Richmond London – Riverside Walk & Ted Lasso Locations

by Claire Etchell | 15th April 2026 | Blog, London, Spring | 0 Comments

If you’re looking for a London day out that feels more like a countryside escape, Richmond is one of the most beautiful places to visit - especially in spring. On a warm, sunny day, I spent the day exploring Richmond with a friend, following a circular walking route...

Dorset Itinerary: Lyme Regis, Durdle Door & Jurassic Coast

by Claire Etchell | 17th March 2026 | Blog, Travel | 0 Comments

If you’re looking for a beautiful UK coastal escape, Dorset is one of the best places to visit. With charming seaside towns, dramatic cliffs and scenic coastal walks, the Jurassic Coast is perfect for a relaxed week away. I recently spent a week in Dorset with my...

Chelsea in Bloom 2026: Dates, Theme & Best Displays

by Claire Etchell | 7th March 2026 | Blog, Spring | 0 Comments

I LOVE Spring in London, the streets burst into colour with magnificent flowers blooming each year. Chelsea in Bloom 2026 is returning to London this May, transforming the streets of Chelsea and Belgravia into a spectacular free flower festival filled with creativity,...

The Most Romantic Places in London

by Claire Etchell | 17th February 2026 | Blog, London | 0 Comments

London is romantic all year round and as a Valentine’s Day baby, I feel particularly qualified to say so. Whether you’re planning a dreamy date, celebrating something special, or simply romanticising your own life (which I fully support), this city delivers every...

Peggy Porschen London: A Complete Guide to the Iconic Pink Café

by Claire Etchell | 1st February 2026 | Blog, London | 0 Comments

I am so excited to introduce you to one of my forever favourites! Peggy Porschen is one of London’s most recognisable cafés - known for its pink façade, floral installations and beautifully detailed cakes. Located on Elizabeth Street in Belgravia, it’s a favourite for...

A Cosy Winter Visit to V&A Museum & Cafe in London

by Claire Etchell | 13th January 2026 | Blog, London | 0 Comments

The most beautiful free museum for a winter or rainy day in London If you’re looking for something cosy, inspiring and completely free to do in London during winter, a visit to the Victoria and Albert Museum (V&A) should be at the very top of your list. On a cold...

A Cosy Winter Walk in London: From Westminster to Marylebone

by Claire Etchell | 6th January 2026 | Blog, Christmas, London | 0 Comments

Winter in London has a very special kind of magic. The light is softer, the streets are quieter in the mornings, and there’s something incredibly comforting about wrapping up warm and exploring the city on foot — stopping for coffee, galleries, and little cosy corners...

A Christmas Walk Through The City, East London & Markets

by Claire Etchell | 13th December 2025 | Blog, Christmas, London | 0 Comments

Snowfall at Leadenhall, iconic markets & a gingerbread finale If you’re looking for a festive London walk that blends iconic landmarks, Christmas markets, rare London “snow” and seriously Instagrammable moments, this City and East London route is such a good one....

Christmas Afternoon Tea at The Ritz London: A Magical Experience

by Claire Etchell | 9th December 2025 | Blog, Christmas, London | 0 Comments

Christmas in London isn’t complete without a visit to The Ritz and their iconic Christmas Afternoon Tea is truly the ultimate festive treat. If you’ve ever dreamed of stepping into a real-life Christmas fairytale, this is where you’ll find it. I’ve been longing to go...

Belgravia & Chelsea at Christmas: The Prettiest Festive Walk in London

by Claire Etchell | 30th November 2025 | Blog, Christmas, London | 0 Comments

If you love sparkly Christmas decorations, pink storefronts, candy-cane arches, luxury wreaths and the most Instagrammable corners of London, then welcome - you’re in the right place. Today I’m taking you on a magical festive walk through Belgravia, Sloane Square,...

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Winter Wonderland in Hyde Park London: Instagrammable Christmas Places

29th December 2024 | Blog, Christmas, London

If you’re planning a visit to Hyde Park’s Winter Wonderland in London this year, you’re in for a real treat! Whether it’s your first time or your 10th, this magical...

Exploring Kensington Palace Gardens: A Londoner’s Guide

22nd December 2024 | Feature, London, Spring, Summer

Kensington Palace Gardens is one of those spots in London that always feels like a breath of fresh air. Tucked away from the city buzz, it’s the perfect mix of regal charm...

Instagrammable Places for Christmas in London 2024

21st November 2024 | Blog, Christmas, London

Hello London lovers! The festive season is here once again! We all know it officially starts on 1 November when Mariah Carey transitions from her Halloween outfit to her...