by Claire Etchell | 16th August 2023 | Blog, Feature
Today I’m diving into the art of writing a captivating press release. Whether you’re a small business owner, starting out as a PR professional I’ve got you covered. I have been writing press releases for almost 20 years and back in the day we used to fax them OR...
by Claire Etchell | 12th July 2023 | Blog, Feature, London, Summer
If I’d have realised how easy it was to get to Mayfield Lavender Fields, I probably would have moved in! It’s an easy journey from London with parking on site, costs £5 entry and has a red phone box in the middle of beautiful lavender! Welcome to heaven, honestly the...
by Claire Etchell | 9th July 2023 | Blog, Feature
Pink IS so hot right now thanks to Margot Robbie and the new Barbie movie. In classic Barbie fashion, she has a full wardrobe full of high octane looks with pastel pink, hot pink and shall we say, Barbie pink leading the way. I’ve always been a fan of pink in fashion....
by Claire Etchell | 12th June 2023 | Blog, Feature, London
Hello and welcome to the most Instagrammable cafes and restaurants in London. I’ve included Insta hot spots from all-pink favourites to more hidden gems for a luxury look. I’ve travelled from Notting Hill to Richmond to find the best London has to offer...
by Claire Etchell | 23rd May 2023 | Feature, London
Welcome to Belgravia in Bloom 2023, which runs alongside the Chelsea Flower Show each year and is a hop, skip and a jump away from Chelsea in Bloom 2023 which is around the corner. Running through the are from Elizabeth Street, Motcomb Street, Halkin Street and...
by Claire Etchell | 22nd May 2023 | Blog, Feature, London
Chelsea in Bloom is spectacular every year and I love rounding up the best displays for Instagram. There’s beautiful and fragrant real blooms as well as realistic fake flowers which make spectacular displays. This year, for Chelsea in Bloom 2023, the theme is...
by Claire Etchell | 7th February 2023 | Blog, Feature, London, Valentine's Day
Valentine’s Day in London is always a heart shaped, flower filled affair with red roses and pink petals across the capital. I love (like LOVE) when shops, florists, cafes and restaurants in London go the extra mile to make their windows extra instagrammable. Here’s a...
by Claire Etchell | 14th December 2022 | Blog, Feature
I’m so excited to share my newest (and most ambitious yet!) FREE guide with you. If you’re a business, this guide will help you grow your following and brand on Instagram. My 12 Step plan will have you Instagramming like a pro in no time. This guide will...
by Claire Etchell | 16th November 2022 | Blog, Christmas, Feature, London
London comes alive at Christmas! The festive season is our speciality making it the most instagrammable place at Christmas. You’ll have seen the beautiful decorations from previous years but THIS is what you can expect for Christmas in London for 2022....
by Claire Etchell | 13th September 2022 | Blog, Feature
The death of Queen Elizabeth II has been a shock. She’s the only reigning monarch most of us have ever known. She represented a constant, stability in times of turmoil, a steady hand. Now the TV coverage is 24/7, it can be an overwhelming experience. I’ve...
by Claire Etchell | 5th September 2022 | Blog, Feature, London
The brand new Jimmy Choo cafe has opened their hot pink and gold doors in Harrods. It really is first class up in the sky, well in Harrods 5th floor shoe heaven anyway. This is a three month pop up so get your skates on if you want to visit. 💕 First up, it’s super...
by Claire Etchell | 21st February 2022 | Blog, Feature, Travel
Ever thought about hiring a pro to take shots on abroad? I took a leap of faith and decided to max out my business trip to Dubai last November by hiring a photographer for an hour. Why did I bother hiring a photographer for my Business Trip / Vacation? Last year I...
by Claire Etchell | 3rd February 2022 | Blog, Feature
The 6th February 2022 kicks off the celebrations for The Platinum Jubilee of Elizabeth II! But this is just the start of a fun-filled Royal year! Expect Union Jack flags across the country and heaps of celebrations! Queen Elizabeth II is a record breaking monarch and...
by Claire Etchell | 23rd December 2021 | Blog, Feature, Travel
Bruges has been on my must-visit list forever! It is the most quaint and romantic place to visit, and especially at Christmas. Bruges at Christmas transforms into a festive fairyland. There are Christmas Markets, fairy lights everywhere, huge trees in the squares, hot...
by Claire Etchell | 30th September 2021 | Blog, Feature
In business you’ll have busy times, quiet times and those in between. Whether you’re in a service business or a retail business, it is important to take note of the BIG stuff that matters to your customers. This includes awareness days, religious holidays AND for 2022...
by Claire Etchell | 3rd August 2021 | Blog, Feature, Travel
My week-long holiday to San Antonio Hotel in Santorini (AFF Link) was a crowd pleaser on Instagram. I think I’ve had more DMs than Beyonce during this trip. I spotted San Antonio Hotel on Lorna Luxe’s Instagram feed YEARS ago and after madly screenshotting her every...
by Claire Etchell | 28th May 2021 | Blog, Feature
How to outsource? Outsourcing is a tricky issue for small businesses and freelancers. You’ve built your business up with a team of one, and now you have to start thinking about bringing other people in to support you. I know this struggle. It is real. You don’t HAVE...
by Claire Etchell | 5th May 2021 | Blog, Feature
I couldn’t help but wonder how to get more followers… Dear reader this is the NUMBER 1 most asked question about Instagram (according to Google). Can YOU believe it? Yes probs. Cos let’s face it, you’d be Snow White perfect if you’d never once considered how to...
by Claire Etchell | 30th March 2021 | Blog, Feature
Today I want to talk about how you (and your confidence!) are your own best assets. My aim is that you’ll go away from this inspired to take action and tell your own story with confidence. Personal branding is a subject I’m really passionate about. Ive worked with...
by Claire Etchell | 11th November 2020 | Blog, Feature
I recently wrote a blog about personal brands and why a personal brand image so important. Basically, personal branding relates to your specific skillset and your ability to build trust and rapport with your audience to be a thought leader. And it’s your biggest...