by Claire Etchell | 23rd May 2016 | Blog, Feature, London
RHS Chelsea Flower Show is a huge event in London with thousands of people descending on the capital each May to see the fabulous blooms on display. This year is no exception and the surrounding retailers take part in ‘Chelsea in Bloom’ which this year has...
by Claire Etchell | 1st May 2016 | Blog, Feature
Beyoncé is a Lycra and Swarovski crystal covered marketing dream, a sparking stick of dynamite with so much business sense I think she could actually run the world – B for president? Introduction for Beyonce’s Ivy Park Anyway, Queen Bey has been busy in...
by Claire Etchell | 28th April 2016 | Blog, Interview, London
I like design duo Peter Pilotto and Christopher De Vos from the very start of their interview with Kinvara Balfour at the V&A. They’re thinkers; they exude a quiet confidence and talk carefully and honestly about their luxury fashion label. There’ll be...
by Claire Etchell | 21st April 2016 | Blog, Feature
In PR and marketing terms, underwear is dynamite. It can make you thin, get you laid, define your abs, give you a bigger butt, enhance your cleavage, say ‘hello boys’, impress the girls, you know the drill. As I talked about in my blog ‘Who Sells You...
by Claire Etchell | 24th March 2016 | Blog, Feature, London
I am a London Time Out Tastemaker. Intrigued? This doesn’t (sadly) mean that I work for Time Out writing witty and entertaining copy about London every day, nor does it mean (even more sadly) that I am wafting around Poppy Delevingne style and party-hopping on a...
by Claire Etchell | 27th January 2016 | Blog, Feature
As a relative novice in menswear, this was my first visit to Chester Barrie’s LCM show, but boy they knocked my socks off. The venue was a sublime room at the Waldorf Hilton which was so grand, I could have just stayed there forever. It had much the red carpet...
by Claire Etchell | 12th January 2016 | Blog, Feature
For last LCM, Belstaff took their SS16 range off to the dessert. Well to be factually accurate, they moved sand dunes into the Old Billingsgate where models stood under hot lights where outside stood an army vehicle with The Shard and Tower Bridge creating an imposing...
by Claire Etchell | 5th January 2016 | Blog, Interview
Chloe Beeney is irreverent; she’s bold, memorable and loaded with fashion knowledge. When I first met her she was a force to be reckoned with, wearing a shiny black trench coat and Christian Louboutin boots with her hair pulled back into a tight ponytail. In a world...
by Claire Etchell | 28th November 2015 | Blog, Interview
I am a believer in the power of costume. Clothes can create an image that quite often signals social, economic and political status. In film, characters can be good, bad, rich, poor, from a different era, blending in, standing out, on the rise, on the edge, and all...
by Claire Etchell | 7th November 2015 | Blog, Christmas
Tis the season to spend money, fa la la la la, la la la la! Oh don’t worry, I’m not Scrooge (honestly)! And as we already know, Christmas is already a top money spinner with businesses making or breaking at this time of year. Many are now trying to OWN...
by Claire Etchell | 1st October 2015 | Blog, Feature
Why oh WHY would you do a marathon? That’s what you must be thinking. This is what I was thinking at mile 21 in the dark streets of London. What is Shine Night Walk For? Walking a marathon has never been a lifelong dream or something I have ever strived for. But...
by Claire Etchell | 28th September 2015 | Blog, Interview
As preconceptions go, Alexandra Shulman has a lot to live up to, after all she is the editor of Vogue, the most formidable and revered of fashion magazines – even Carrie Bradshaw struggled to be ‘Vogue’. Alexandra Shulman is being interviewed for Apple’s In...
by Claire Etchell | 10th September 2015 | Blog, Interview
On Tuesday this week the fash pack (including Liz Hurley in an incredible Amanda Wakeley black dress) descended on the V&A to see legendary shoe maker Patrick Cox being interviewed by Kinvara Balfour. You know how much I love Kinvara from my interview (click here)...
by Claire Etchell | 19th July 2015 | Blog, Interview
Rachel Hardy was born to be in PR; she’s super hardworking, passionate, supreme networker and she has (quite importantly) got the type of honesty and integrity that has made her respected by her colleagues, peers, celebrities and journalists alike. She is THE Head of...
by Claire Etchell | 27th May 2015 | Blog, Feature, Paris
Now, I’m not about to give you a history lesson, but I am about to share a very beautiful place. Château de Versailles is somewhere I’ve heard of – history books, guide books and the occasional magazine – but no one has quite managed to shake me and say, ‘God, the...
by Claire Etchell | 6th April 2015 | Blog, Feature, Interview
“There’s nothing low key about my life darling.” This is one of the first quotes I note down from Charlotte Tilbury as she talks in conversation with Kinvara Balfour at the Apple Store on Regent Street. It seems to combine the makeup artist turned...
by Claire Etchell | 31st March 2015 | Blog, Feature
If you are in fashion, see Dior and I. If you are thinking about going into fashion, see Dior and I. If you appreciate art, hard work and a touch of drama, see Dior and I. What is Dior and I Film About? This is a no holds barred, access all areas documentary focusing...
by Claire Etchell | 15th March 2015 | Blog, Feature
We talk A LOT these days about retail, and how the high street is declining and businesses are having to adapt to stay relevant to their customer in the increasing convenience of online shopping. So it is somewhat heartening to find a business which is thriving in an...
by Claire Etchell | 12th March 2015 | Blog, London
Alexander McQueen was a creative genius and joined together beauty, art, sculpture, history and culture all into one beautiful vision of fashion. His clothes were crafted, almost sculpted and he could see beauty in the ordinary or as he said himself, “I think...
by Claire Etchell | 8th March 2015 | Blog, Interview
If you’re looking for your next career step in fashion or are just starting out on your journey, then you can certainly take some well seasoned advice from the self confessed ‘grandmother of blogging’ Emily Johnston Fashion Foie Gras (she started...
