Recent Work
For a deep dive into my work world, take a look behind the scenes at my latest client campaigns. For a quick snap shot, head to my portfolio for my career history.
Marketing ideas for Black Friday
Black Friday, especially for the UK market, can conjure up unsavoury images of apocalyptic proportions where shoppers mercilessly stampede over each other for a £50 TV in Tesco. You’ll have seen the...
100 Years – First World War Centenary Events
It has been 100 years since the end of the First World War and it is important that we take time out to reflect and remember all of the fallen. It is often a difficult task to market a historical...
Interview with Visit Parliament’s Ian Lacey
I met Ian via good old Instagram when I posted a picture at one of my favourite spots in front of the Houses of Parliament. If you look closely, a cyclist is practising some kind of acrobatics by...
Halloween Marketing Ideas – PR, Retail, Digital and Social Media Tips
Double, double toil and trouble. Fire burn and cash tills bubble. When did Halloween become such a marketing winner? All Hallows’ Eve has transformed from a celebration of a Western Christian feast...
Games People Play: The Psychology of Human Relationships by Eric Berne
Review: How can we gain a greater understanding of our fellow humans? Why do people do what they do, say what they say, think what they think? This book is a blast from the past - the original...
Interview Paula Fry CityFashGal
I first met Paula Fry through her digital persona, @CityFashGal and thought she was hilariously funny. Fast forward six months and I was sat with her discussing a shopping event in the veryyyyy...
Black Box Thinking: The Surprising Truth About Success by Matthew Syed
REVIEW: How can we learn from our mistakes? Why do some people do this and others don’t? Matthew looks at the power of a positive attitude towards failure and it’s profound impact on success in any...
Review – Bounce – How Champions Are Made by Matthew Syed
Review: How can you find the hidden secrets to success - in sports, business, music and just about anything you want to turn your hand to? Search no more as this book will show you some interesting...
Review – The Chimp Paradox by Dr Steve Peters
How can you manage your mind so that you can conquer your fears, operate with greater control, focus and confidence? Prof Peters has some great ideas and systems to enable us to learn how do just...
Guide to Sardinia in Italy
You’d be forgiven for thinking my experience in Sardinia was based entirely on Aperol Spritz. But you’d be wrong. There’s also the lesser known Campari Spritz and the even better tasting Hugo Spritz...
Interview with celebrity brain training expert Jim Kwik
🧠 Who is Jim Kwik? Jim Kwik is a globally renowned brain coach, bestselling author, and the founder of Kwik Learning. Often called the celebrity brain trainer, he’s helped actors, entrepreneurs, and...
Book Review David Meerman Scott New Rules of PR & Marketing
Self Help Book for PRs I got introduced to David Meerman Scott’s excellent book through a friend of mine, Helen who was doing a snazzy digital marketing course, and Dave (as we like to call him) is...
Guide to Royal Ascot – Royal Enclosure
I would be very happy if it was Royal Ascot every single day. I love the elegance, I like the rush of excitement when I see the races, I love the outfits, I love the names of the horses, the colours...
Frida Kahlo’s Making Her Self Up Exhibition At The V&A
I’m going to come clean and admit that the first time I heard of world famous Frida Kahlo was when I went to a briefing at Grosvenor’s swanky Mayfair offices as they talked through plans for the...
Interview with Journalist and Author Caroline Corcoran
I met Caroline Corcoran through my dear friend Rachel Tompkins (who I interviewed here) and got to know her by drinking copious amounts of wine on Rachel’s hen do and wedding. About Caroline...
Book Review – Start With Why by Simon Sinek
There’s a good reason why Simon Sinek’s ‘Start With Why’comes highly recommended by brain training expert Jim Kwik, and that’s because it’s frigging awesome and will revolutionise the way you...
Chelsea in Bloom Summer of Love & Frida’s Belgravia in Bloom 2018
Chelsea in Bloom and Belgravia in Bloom for Chelsea Flower Show have been growing in popularity over the years with big brands and small boutiques alike taking part each May to capitalise on...
Guided Tour & Afternoon Tea at UK Parliament
I am not exaggerating when I say visiting Parliament was like Christmas for me. I studied UK Government & Politics at A Level and was just fascinated by our brilliant but bonkers system. Like,...
Travel Guide to Sintra in Portugal
Sintra is a sparkling jewel in Portugal’s crown; a place of history, mystery and vibrant colour. It has the ability to make modern, white washed, marbled life look rubbish, and instead it has made...
Interview with Hair & Makeup Artist Erika Swinn
If you look up ‘happy’ in the dictionary, I’m pretty sure you’ll find a picture of the bubbly and vivacious Erika Swinn smiling out from the pages. I met Erika circa 2010 (give or take) when we were...
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