Recent Work
For a deep dive into my work world, take a look behind the scenes at my latest client campaigns. For a quick snap shot, head to my portfolio for my career history.
EXCLUSIVE – Lorna Luxe x In The Style Interview
Hold onto your Dior Saddle Bags, stop what you're doing and set the countdown clock to 11th February because influencer Lorna Luxe is about to land her first ever collection. Lorna Luxe x In The...
Marketing for Valentine’s Day
Valentine’s Day is more than a day of love, it is a money making, heart shaped, pink hued business. Apparently more than 22 million Brits - like practically all of us - spending an estimated £1...
Interview with Bonnie Rakhit The Style Traveller
The face that launched a thousand trips; Bonnie Rakhit is THE Style Traveller. Bonnie is a London-based former fashion editor who has worked for titles including Sunday Times Style and Grazia. Our...
Marketing Ideas for Christmas -PR and social media tips for the festive season
Tis the season to be jolly! Welcome to Christmas my friends. If you are new to marketing, it is time to burst your Christmas bubble…(and not just that Santa is fictional)…because in marketing the...
Marketing ideas for Black Friday
Black Friday, especially for the UK market, can conjure up unsavoury images of apocalyptic proportions where shoppers mercilessly stampede over each other for a £50 TV in Tesco. You’ll have seen the...
100 Years – First World War Centenary Events
It has been 100 years since the end of the First World War and it is important that we take time out to reflect and remember all of the fallen. It is often a difficult task to market a historical...
Interview with Visit Parliament’s Ian Lacey
I met Ian via good old Instagram when I posted a picture at one of my favourite spots in front of the Houses of Parliament. If you look closely, a cyclist is practising some kind of acrobatics by...
Halloween Marketing Ideas – PR, Retail, Digital and Social Media Tips
Double, double toil and trouble. Fire burn and cash tills bubble. When did Halloween become such a marketing winner? All Hallows’ Eve has transformed from a celebration of a Western Christian feast...
Games People Play: The Psychology of Human Relationships by Eric Berne
Review: How can we gain a greater understanding of our fellow humans? Why do people do what they do, say what they say, think what they think? This book is a blast from the past - the original...
Interview Paula Fry CityFashGal
I first met Paula Fry through her digital persona, @CityFashGal and thought she was hilariously funny. Fast forward six months and I was sat with her discussing a shopping event in the veryyyyy...
Black Box Thinking: The Surprising Truth About Success by Matthew Syed
REVIEW: How can we learn from our mistakes? Why do some people do this and others don’t? Matthew looks at the power of a positive attitude towards failure and it’s profound impact on success in any...
Review – Bounce – How Champions Are Made by Matthew Syed
Review: How can you find the hidden secrets to success - in sports, business, music and just about anything you want to turn your hand to? Search no more as this book will show you some interesting...
Review – The Chimp Paradox by Dr Steve Peters
How can you manage your mind so that you can conquer your fears, operate with greater control, focus and confidence? Prof Peters has some great ideas and systems to enable us to learn how do just...
Guide to Sardinia in Italy
You’d be forgiven for thinking my experience in Sardinia was based entirely on Aperol Spritz. But you’d be wrong. There’s also the lesser known Campari Spritz and the even better tasting Hugo Spritz...
Interview with celebrity brain training expert Jim Kwik
🧠 Who is Jim Kwik? Jim Kwik is a globally renowned brain coach, bestselling author, and the founder of Kwik Learning. Often called the celebrity brain trainer, he’s helped actors, entrepreneurs, and...
Book Review David Meerman Scott New Rules of PR & Marketing
Self Help Book for PRs I got introduced to David Meerman Scott’s excellent book through a friend of mine, Helen who was doing a snazzy digital marketing course, and Dave (as we like to call him) is...
Guide to Royal Ascot – Royal Enclosure
I would be very happy if it was Royal Ascot every single day. I love the elegance, I like the rush of excitement when I see the races, I love the outfits, I love the names of the horses, the colours...
Frida Kahlo’s Making Her Self Up Exhibition At The V&A
I’m going to come clean and admit that the first time I heard of world famous Frida Kahlo was when I went to a briefing at Grosvenor’s swanky Mayfair offices as they talked through plans for the...
Interview with Journalist and Author Caroline Corcoran
I met Caroline Corcoran through my dear friend Rachel Tompkins (who I interviewed here) and got to know her by drinking copious amounts of wine on Rachel’s hen do and wedding. About Caroline...
Book Review – Start With Why by Simon Sinek
There’s a good reason why Simon Sinek’s ‘Start With Why’comes highly recommended by brain training expert Jim Kwik, and that’s because it’s frigging awesome and will revolutionise the way you...
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