Welcome to Claire & The City

I’m Claire, your guide to London’s most magical corners from afternoon teas and flower festivals to hidden gems and fashion moments. This as my love letter to London.

latest Blog About me

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Hi friends,

I’m Claire. I moved to London for a career in fashion PR. Think Bridget Jones meets Carrie Bradshaw. I’ve been in love with this city ever since.

Now I create content that celebrates London’s sparkle: seasonal guides, hidden gems, flowers in bloom, and luxe little adventures.

This is a place to explore the city with me and see London through my eyes on my blog and YouTube channel.

I partner with brands, PRs and marketers to bring London stories to life through stylish, shareable content.

Claire x

Explore London by season

SPRING

SUMMER

AUTUMN

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WINTER

An Autumn Walk Through Mayfair and Fitzrovia, London

by Claire Etchell | 29th October 2025 | Autumn, Blog, Feature | 0 Comments

Floral displays, fall fashion, and cosy corners in the heart of the city Welcome to autumn in London, a season made for golden light, cappuccinos, and exploring the prettiest streets. I’m Claire and the City, and in today’s walk we’re following a beautiful route from...

A Beautiful Autumn Walk from Belgravia to South Bank

by Claire Etchell | 29th October 2025 | Autumn, Blog, Feature | 0 Comments

From pink pumpkins to Big Ben: London’s prettiest autumn-to-winter walk There’s a special kind of London day that sits right between pumpkin spice and Christmas sparkle where the air feels crisp, the trees are golden, and cafés start bringing out their fairy lights....

A Spooky Autumn Walk Through Kensington & Holland Park

by Claire Etchell | 29th October 2025 | Autumn, Blog, Halloween | 0 Comments

A magical London stroll filled with golden leaves, royal ghosts, and hidden corners. September and October are great time months to visit London as it is peak Autumn. The weather will always be mixed but it is usually mild so you can layer up. You should see warm...

A London Autumn Walk: From Marylebone to Hampstead

by Claire Etchell | 18th October 2025 | Autumn, Blog | 0 Comments

Hello friends, it’s Claire your girly London guide and today we’re taking one of my favourite long walks in the city: from Marylebone to Hampstead. Think golden leaves, elegant streets, cosy cafes, and those perfect “London in autumn” moments that make you fall in...

Inside Bridgerton’s Castle Howard

by Claire Etchell | 18th October 2025 | Blog, Feature, Filming Locations | 0 Comments

Welcome to Castle Howard, a real-life Regency dreamscape tucked deep in the Yorkshire countryside. Today, I’m swapping city streets for stately ones and taking you behind the scenes of one of Britain’s most beautiful filming locations. If the name sounds familiar,...

Autumn in London: The Prettiest Places to See the Season 🍁

by Claire Etchell | 26th September 2025 | Autumn, Blog, London | 0 Comments

Autumn in London is one of my favourite times of year. The city feels like a film set with golden leaves falling in royal parks, flower shops swapping pastel blooms for jewel tones, and cafés dressed up with pumpkins. Every corner feels Instagrammable. This blog is my...

Harry Potter London Walking Tour 2025 ✨

by Claire Etchell | 2nd September 2025 | Blog, London | 0 Comments

A magical, Instagrammable journey through the wizarding world Hello witches, wizards, and muggles! Wands at the ready because today I’m taking you on a full Harry Potter walking tour across London. This self-guided day out will whisk you from King’s Cross and St...

London Transport Museum: Guide, Tickets & Tips | Covent Garden

by Claire Etchell | 20th August 2025 | Blog, London | 0 Comments

Visiting the London Transport Museum in Covent Garden If you’re looking for a fun, photogenic, and very London day out, the London Transport Museum in Covent Garden is the perfect stop. From red buses to retro tube carriages, it’s full of history, nostalgia, and...

A Canal Walk Through Maida Vale & Little Venice: Brunch & Boats

by Claire Etchell | 29th July 2025 | Blog, London, Spring, Summer | 0 Comments

Maida Vale and Little Venice will forever have a piece of my heart. I lived here for over five years, and while I now explore every inch of London, there’s something extra special about returning to this calm, corner of the city. This video was a joy to make because I...

A Night at the Ballet: The Royal Opera House in London

by Claire Etchell | 17th July 2025 | Blog, London | 0 Comments

There are few nights in London as dreamy as a trip to the ballet at the Royal Opera House and this one was straight out of a Carrie Bradshaw fantasy. It was giving Sex and the City but minus Alexander Petrovsky! ✨ Grab your heels (but make sure they're chunky—those...

Claire & The City Blog

My London Diary

I’m a storyteller and you can read my latest blogs on London, fashion, travel and content creator tips here.

I Posted the Same Social Media Content on Every Platform for 3 Months

2nd May 2025 | Blog, Feature

🧪 The Content Experiment: What Happens When You Post the Same Content on Every Social Media Platform? Let’s be honest: Instagram has always been my first love. But after...

Isabella Plantation Richmond Park: Best Time to Visit, Flowers in Bloom & Photography Tips

28th April 2025 | Blog, London, Spring

Welcome to one of London's most magical hidden gems: Isabella Plantation in Richmond Park. It is one of the Royal Parks and it is completely free to visit - lucky us! Just a...

Wisteria Hysteria – Most Instagrammable Places in London

18th April 2025 | Blog, London, Spring

Welcome to Spring in London, a time for wisteria hysteria! The stunning lilac-coloured flower frames iconic London homes. As I’ve lived in Kensington, that is where a lot of...