Welcome to Claire & The City

I’m Claire, your guide to London’s most magical corners from afternoon teas and flower festivals to hidden gems and fashion moments. This as my love letter to London.

latest Blog About me

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Hi friends,

I’m Claire. I moved to London for a career in fashion PR. Think Bridget Jones meets Carrie Bradshaw. I’ve been in love with this city ever since.

Now I create content that celebrates London’s sparkle: seasonal guides, hidden gems, flowers in bloom, and luxe little adventures.

This is a place to explore the city with me and see London through my eyes on my blog and YouTube channel.

I partner with brands, PRs and marketers to bring London stories to life through stylish, shareable content.

Claire x

Explore London by season

SPRING

SUMMER

AUTUMN

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WINTER

Peggy Porschen London: A Complete Guide to the Iconic Pink Café

by Claire Etchell | 1st February 2026 | Blog, London | 0 Comments

I am so excited to introduce you to one of my forever favourites! Peggy Porschen is one of London’s most recognisable cafés - known for its pink façade, floral installations and beautifully detailed cakes. Located on Elizabeth Street in Belgravia, it’s a favourite for...

A Cosy Winter Visit to V&A Museum & Cafe in London

by Claire Etchell | 13th January 2026 | Blog, London | 0 Comments

The most beautiful free museum for a winter or rainy day in London If you’re looking for something cosy, inspiring and completely free to do in London during winter, a visit to the Victoria and Albert Museum (V&A) should be at the very top of your list. On a cold...

A Cosy Winter Walk in London: From Westminster to Marylebone

by Claire Etchell | 6th January 2026 | Blog, Christmas, London | 0 Comments

Winter in London has a very special kind of magic. The light is softer, the streets are quieter in the mornings, and there’s something incredibly comforting about wrapping up warm and exploring the city on foot — stopping for coffee, galleries, and little cosy corners...

A Christmas Walk Through The City, East London & Markets

by Claire Etchell | 13th December 2025 | Blog, Christmas, London | 0 Comments

Snowfall at Leadenhall, iconic markets & a gingerbread finale If you’re looking for a festive London walk that blends iconic landmarks, Christmas markets, rare London “snow” and seriously Instagrammable moments, this City and East London route is such a good one....

Christmas Afternoon Tea at The Ritz London: A Magical Experience

by Claire Etchell | 9th December 2025 | Blog, Christmas, London | 0 Comments

Christmas in London isn’t complete without a visit to The Ritz and their iconic Christmas Afternoon Tea is truly the ultimate festive treat. If you’ve ever dreamed of stepping into a real-life Christmas fairytale, this is where you’ll find it. I’ve been longing to go...

Belgravia & Chelsea at Christmas: The Prettiest Festive Walk in London

by Claire Etchell | 30th November 2025 | Blog, Christmas, London | 0 Comments

If you love sparkly Christmas decorations, pink storefronts, candy-cane arches, luxury wreaths and the most Instagrammable corners of London, then welcome - you’re in the right place. Today I’m taking you on a magical festive walk through Belgravia, Sloane Square,...

Harry Potter Christmas Tree at King’s Cross: Step Into Diagon Alley

by Claire Etchell | 27th November 2025 | Blog, Christmas, London | 0 Comments

Harry Potter Christmas Tree at King’s Cross Station If you’re a Harry Potter fan (hi, it’s me 🙋🏼‍♀️), you need to see this year’s magical Christmas Tree at King’s Cross Station. It’s not just a tree - it’s a full mini Diagon Alley, right in the middle of the...

Christmas in Covent Garden – Instagrammable Places in London

by Claire Etchell | 23rd November 2025 | Blog, Christmas, London | 0 Comments

Hello festive fans, it’s Christmas Claire and the City reporting for duty with a brand-new festive guide to one of London’s most magical neighbourhoods: Covent Garden at Christmas. I’m Claire, a tulle-wearing girl who creates Love Letters to London and shares the most...

Bond Street at Christmas: Instagrammable Festive Walk in London

by Claire Etchell | 13th November 2025 | Blog, Christmas, London | 0 Comments

Bond Street at Christmas is one of the most dazzling places in London - a glittering runway of designer boutiques, glowing decorations, and the kind of festive magic that feels straight out of a luxury holiday film. If you’re planning a chic Christmas day out in...

A Fairytale Christmas at Selfridges London: Disney 2025

by Claire Etchell | 11th November 2025 | Blog, Christmas, London | 0 Comments

If there’s one place in London that truly knows how to do Christmas in style, it’s Selfridges. Each year, the Oxford Street department store transforms into a festive wonderland - but this year, there’s a little extra magic in the air. It is FIT FOR A PRINCESS! ✨ For...

Claire & The City Blog

My London Diary

I’m a storyteller and you can read my latest blogs on London, fashion, travel and content creator tips here.

How to outsource for small businesses and freelancers

28th May 2021 | Blog, Feature

How to outsource? Outsourcing is a tricky issue for small businesses and freelancers. You’ve built your business up with a team of one, and now you have to start thinking...

How to get more followers on Instagram

5th May 2021 | Blog, Feature

I couldn’t help but wonder how to get more followers... Dear reader this is the NUMBER 1 most asked question about Instagram (according to Google). Can YOU believe it? Yes...

Why confidence is important (and how to build it)

30th March 2021 | Blog, Feature

Today I want to talk about how you (and your confidence!) are your own best assets. My aim is that you’ll go away from this inspired to take action and tell your own story...