Welcome to Claire & The City

I’m Claire, your guide to London’s most magical corners from afternoon teas and flower festivals to hidden gems and fashion moments. This as my love letter to London.

latest Blog About me

Want to collaborate? Let’s create magical London content together. email me >

Hi friends,

I’m Claire. I moved to London for a career in fashion PR. Think Bridget Jones meets Carrie Bradshaw. I’ve been in love with this city ever since.

Now I create content that celebrates London’s sparkle: seasonal guides, hidden gems, flowers in bloom, and luxe little adventures.

This is a place to explore the city with me and see London through my eyes on my blog and YouTube channel.

I partner with brands, PRs and marketers to bring London stories to life through stylish, shareable content.

Claire x

Explore London by season

SPRING

SUMMER

AUTUMN

christmas_2024_london_instagrammable_places_koyn_restaurant_red_mini_cooper

WINTER

A Perfect Day in Richmond London – Riverside Walk & Ted Lasso Locations

by Claire Etchell | 15th April 2026 | Blog, London, Spring | 0 Comments

If you’re looking for a London day out that feels more like a countryside escape, Richmond is one of the most beautiful places to visit - especially in spring. On a warm, sunny day, I spent the day exploring Richmond with a friend, following a circular walking route...

Dorset Itinerary: Lyme Regis, Durdle Door & Jurassic Coast

by Claire Etchell | 17th March 2026 | Blog, Travel | 0 Comments

If you’re looking for a beautiful UK coastal escape, Dorset is one of the best places to visit. With charming seaside towns, dramatic cliffs and scenic coastal walks, the Jurassic Coast is perfect for a relaxed week away. I recently spent a week in Dorset with my...

Chelsea in Bloom 2026: Dates, Theme & Best Displays

by Claire Etchell | 7th March 2026 | Blog, Spring | 0 Comments

I LOVE Spring in London, the streets burst into colour with magnificent flowers blooming each year. Chelsea in Bloom 2026 is returning to London this May, transforming the streets of Chelsea and Belgravia into a spectacular free flower festival filled with creativity,...

The Most Romantic Places in London

by Claire Etchell | 17th February 2026 | Blog, London | 0 Comments

London is romantic all year round and as a Valentine’s Day baby, I feel particularly qualified to say so. Whether you’re planning a dreamy date, celebrating something special, or simply romanticising your own life (which I fully support), this city delivers every...

Peggy Porschen London: A Complete Guide to the Iconic Pink Café

by Claire Etchell | 1st February 2026 | Blog, London | 0 Comments

I am so excited to introduce you to one of my forever favourites! Peggy Porschen is one of London’s most recognisable cafés - known for its pink façade, floral installations and beautifully detailed cakes. Located on Elizabeth Street in Belgravia, it’s a favourite for...

A Cosy Winter Visit to V&A Museum & Cafe in London

by Claire Etchell | 13th January 2026 | Blog, London | 0 Comments

The most beautiful free museum for a winter or rainy day in London If you’re looking for something cosy, inspiring and completely free to do in London during winter, a visit to the Victoria and Albert Museum (V&A) should be at the very top of your list. On a cold...

A Cosy Winter Walk in London: From Westminster to Marylebone

by Claire Etchell | 6th January 2026 | Blog, Christmas, London | 0 Comments

Winter in London has a very special kind of magic. The light is softer, the streets are quieter in the mornings, and there’s something incredibly comforting about wrapping up warm and exploring the city on foot — stopping for coffee, galleries, and little cosy corners...

A Christmas Walk Through The City, East London & Markets

by Claire Etchell | 13th December 2025 | Blog, Christmas, London | 0 Comments

Snowfall at Leadenhall, iconic markets & a gingerbread finale If you’re looking for a festive London walk that blends iconic landmarks, Christmas markets, rare London “snow” and seriously Instagrammable moments, this City and East London route is such a good one....

Christmas Afternoon Tea at The Ritz London: A Magical Experience

by Claire Etchell | 9th December 2025 | Blog, Christmas, London | 0 Comments

Christmas in London isn’t complete without a visit to The Ritz and their iconic Christmas Afternoon Tea is truly the ultimate festive treat. If you’ve ever dreamed of stepping into a real-life Christmas fairytale, this is where you’ll find it. I’ve been longing to go...

Belgravia & Chelsea at Christmas: The Prettiest Festive Walk in London

by Claire Etchell | 30th November 2025 | Blog, Christmas, London | 0 Comments

If you love sparkly Christmas decorations, pink storefronts, candy-cane arches, luxury wreaths and the most Instagrammable corners of London, then welcome - you’re in the right place. Today I’m taking you on a magical festive walk through Belgravia, Sloane Square,...

Claire & The City Blog

My London Diary

I’m a storyteller and you can read my latest blogs on London, fashion, travel and content creator tips here.

Taylor Swift Walking Tour London – Camden to Hampstead

25th July 2024 | Blog, London, Taylor Swift

Welcome to my Taylor Swift Walking Tour for Camden Market, Primrose Hill & Hampstead Heath. I also have a Taylor Swift Walking Tour for Kensington to Notting Hill you...

Taylor Swift Walking Tour London – Kensington to Notting Hill

24th July 2024 | Blog, London, Taylor Swift

Hello fellow Swifties! I have spent the last six months exploring Taylor Swift's relationship with London and gathered all of the information together to create walking...

Hampstead’s Hidden Gem: Hill Garden & Pergola

23rd July 2024 | Blog, London, Spring, Summer

Thanks to my friend Kate, I stumbled upon a magical spot in London that I had no idea existed. Kate bought me a book about Hidden London, and while I was skeptical at...