by Claire Etchell | 24th April 2020 | Blog, Feature
Instagram Stories are still one of the best ways to connect with your audience in a real, relaxed way — whether you’re sharing behind-the-scenes moments, quick tips, or just your morning coffee. If you’ve ever wondered how people add filters, tag locations, or get...
by Claire Etchell | 31st March 2020 | Blog, Feature
I know how terrifying being on camera can be. For years I watched my peers and people I admired giving confident, engaging performances in front of the camera BUT I didn’t feel like I could join in. Then one day, I joined an Instagram challenge set by Sam Burgess and...
by Claire Etchell | 17th March 2020 | Blog, Feature
I had a question on Instagram for three ways to stay relevant and keep business coming in during the Coronavirus pandemic from a PR perspective so here goes: How to keep marketing when times are tough Be thoughtful Whether this is a PR launch, content or social media,...
by Claire Etchell | 28th February 2020 | Blog, Feature, London
The Harry Potter Tour at Warner Bros Studio has been on my list since it opened. I loved reading the books soooo much and not only did I write a lengthy feature called ‘Marketing and Magic’ in my University newspaper, but I also wrote my English dissertation on Harry...
by Claire Etchell | 2nd February 2020 | Blog, Feature
This is a short guide to a weekends away in Valencia. In short, it’s gorgeous, go immediately! It is a great place for a short trip with friends or as a couple as there is plenty to see and do. Valencia was a favourite place of one of my best friends Emma. She always...
by Claire Etchell | 24th July 2019 | Blog, Feature
Santorini is Instagram magic with its white glistening buildings, clear seas and pastel coloured sunsets, it is the jewel in the crown of Greece. With a flight time of around 4 hours from Gatwick, Santorini is easily placed for a week away. The resorts of Fira and Oia...
by Claire Etchell | 8th July 2019 | Blog, Feature
A tribute to Emma Beardall (nee Fisher) Our beautiful Em One of my best friends Em very sadly passed away last September. This month her cousin Becky, aka Bricks & Stitches has started the Coast to Coast walk with her husband Jamie to raise funds for The Royal...
by Claire Etchell | 22nd May 2019 | Blog, Feature, London
Every May the highly anticipated Chelsea Flower Show rolls into London and with it, we celebrate Chelsea in Bloom as the shop fronts get a floral makeover for the week from 20 – 25 May. This year the theme is Under the Sea (2018 was the Summer of Love as Meghan...
by Claire Etchell | 24th April 2019 | Blog, Feature
As we head towards the finale of all finales of the epic series of Game of Thrones, I couldn’t help but wonder, who would come out on top if this was a PR battle. Yes indeed, if it was Night King vs Cersei Lannister for headlines, who would sit on the...
by Claire Etchell | 28th January 2019 | Blog, Feature, London, Seasonal, Valentine's Day
Valentine’s Day is more than a day of love, it is a money making, heart shaped, pink hued business. Apparently more than 22 million Brits – like practically all of us – spending an estimated £1 billion in 2018 on the 14th February. With that in mind,...
by Claire Etchell | 8th December 2018 | Blog, Christmas, Feature, London, Seasonal
Tis the season to be jolly! Welcome to Christmas my friends. If you are new to marketing, it is time to burst your Christmas bubble…(and not just that Santa is fictional)…because in marketing the festive season lasts all yearrrrr round. Yep, by the time it arrives,...
by Claire Etchell | 11th November 2018 | Blog, Feature, Seasonal
Black Friday, especially for the UK market, can conjure up unsavoury images of apocalyptic proportions where shoppers mercilessly stampede over each other for a £50 TV in Tesco. You’ll have seen the footage of people knocking over displays and fighting in the aisles...
by Claire Etchell | 25th October 2018 | Blog, Feature, London
It has been 100 years since the end of the First World War and it is important that we take time out to reflect and remember all of the fallen. It is often a difficult task to market a historical event and I’d like to do my little bit to share the ways you can join in...
by Claire Etchell | 16th October 2018 | Blog, Feature
Review: How can we gain a greater understanding of our fellow humans? Why do people do what they do, say what they say, think what they think? This book is a blast from the past – the original version being a best seller in the mid 60s. The Games People Play was...
by Claire Etchell | 21st July 2018 | Blog, Feature
You’d be forgiven for thinking my experience in Sardinia was based entirely on Aperol Spritz. But you’d be wrong. There’s also the lesser known Campari Spritz and the even better tasting Hugo Spritz with Sambuca and Elderflower which is simply delicious. Here’s my...
by Claire Etchell | 28th June 2018 | Blog, Feature
Self Help Book for PRs I got introduced to David Meerman Scott’s excellent book through a friend of mine, Helen who was doing a snazzy digital marketing course, and Dave (as we like to call him) is the holy grail of online with his book the New Rules of PR &...
by Claire Etchell | 25th June 2018 | Feature, London
I would be very happy if it was Royal Ascot every single day. I love the elegance, I like the rush of excitement when I see the races, I love the outfits, I love the names of the horses, the colours the jockeys wear, I love the fact that men have top hats and I even...
by Claire Etchell | 23rd June 2018 | Blog, Feature, London
I’m going to come clean and admit that the first time I heard of world famous Frida Kahlo was when I went to a briefing at Grosvenor’s swanky Mayfair offices as they talked through plans for the year. I’m not sure HOW exactly I managed to avoid it, but miss it I did....
by Claire Etchell | 22nd May 2018 | Blog, Feature, London
Chelsea in Bloom and Belgravia in Bloom for Chelsea Flower Show have been growing in popularity over the years with big brands and small boutiques alike taking part each May to capitalise on increased footfall from the event. The great thing is, it looks like a multi...
by Claire Etchell | 7th May 2018 | Blog, Feature
Sintra is a sparkling jewel in Portugal’s crown; a place of history, mystery and vibrant colour. It has the ability to make modern, white washed, marbled life look rubbish, and instead it has made me yearn for pattern, detail and rainbow hues. Here’s my guide to a...
