Recent Work
For a deep dive into my work world, take a look behind the scenes at my latest client campaigns. For a quick snap shot, head to my portfolio for my career history.
Harry Potter Tour
The Harry Potter Tour at Warner Bros Studio has been on my list since it opened. I loved reading the books soooo much and not only did I write a lengthy feature called ‘Marketing and Magic’ in my...
A Guide to a Weekend in Valencia
This is a short guide to a weekends away in Valencia. In short, it’s gorgeous, go immediately! It is a great place for a short trip with friends or as a couple as there is plenty to see and do....
Guide to Perissa in Santorini
Santorini is Instagram magic with its white glistening buildings, clear seas and pastel coloured sunsets, it is the jewel in the crown of Greece. With a flight time of around 4 hours from Gatwick,...
The Hope Campaign for The Royal Marsden
A tribute to Emma Beardall (nee Fisher) Our beautiful Em One of my best friends Em very sadly passed away last September. This month her cousin Becky, aka Bricks & Stitches has started the Coast...
Interview with Sally Beaton Author of Get Your Sparkle Back
Sally Beaton aka Women With Sparkle is one of my favourite gals on the grid because rather than believing we are superhuman ‘BUSY’ types, she strips back the B.S and reveals what really makes women...
Best floral shop displays at Chelsea in Bloom 2019
Every May the highly anticipated Chelsea Flower Show rolls into London and with it, we celebrate Chelsea in Bloom as the shop fronts get a floral makeover for the week from 20 - 25 May. This year...
Interview with Mr Plant Geek Michael Perry
Michael Perry is Mr Plant Geek, a self confessed tongue-in-cheek plant lover, gardener, TV presenter, hortpreneur, speaker and, if that’s not enough, a co-host of the new Plant Based Podcast. I’ve...
For the Throne – Who Wins the PR Battle in Game of Thrones?
As we head towards the finale of all finales of the epic series of Game of Thrones, I couldn’t help but wonder, who would come out on top if this was a PR battle. Yes indeed, if it was Night King vs...
Interview with Marketing Speaker & Author David Meerman Scott
I was introduced to author and speaker David Meerman Scott a few years ago via his best-selling book The New Rules of Marketing & PR which I recently reviewed and you can buy Here. David...
Interview with Fashion Director, Stylist & Author Alexandra Fullerton
If you follow Alexandra Fullerton on Instagram, you’ll know she could give Carrie Bradshaw a run for her money in the fashion stakes with her catchy hashtag #thedailyshoe designed to highlight her...
EXCLUSIVE – Lorna Luxe x In The Style Interview
Hold onto your Dior Saddle Bags, stop what you're doing and set the countdown clock to 11th February because influencer Lorna Luxe is about to land her first ever collection. Lorna Luxe x In The...
Marketing for Valentine’s Day
Valentine’s Day is more than a day of love, it is a money making, heart shaped, pink hued business. Apparently more than 22 million Brits - like practically all of us - spending an estimated £1...
Interview with Bonnie Rakhit The Style Traveller
The face that launched a thousand trips; Bonnie Rakhit is THE Style Traveller. Bonnie is a London-based former fashion editor who has worked for titles including Sunday Times Style and Grazia. Our...
Marketing Ideas for Christmas -PR and social media tips for the festive season
Tis the season to be jolly! Welcome to Christmas my friends. If you are new to marketing, it is time to burst your Christmas bubble…(and not just that Santa is fictional)…because in marketing the...
Marketing ideas for Black Friday
Black Friday, especially for the UK market, can conjure up unsavoury images of apocalyptic proportions where shoppers mercilessly stampede over each other for a £50 TV in Tesco. You’ll have seen the...
100 Years – First World War Centenary Events
It has been 100 years since the end of the First World War and it is important that we take time out to reflect and remember all of the fallen. It is often a difficult task to market a historical...
Interview with Visit Parliament’s Ian Lacey
I met Ian via good old Instagram when I posted a picture at one of my favourite spots in front of the Houses of Parliament. If you look closely, a cyclist is practising some kind of acrobatics by...
Halloween Marketing Ideas – PR, Retail, Digital and Social Media Tips
Double, double toil and trouble. Fire burn and cash tills bubble. When did Halloween become such a marketing winner? All Hallows’ Eve has transformed from a celebration of a Western Christian feast...
Games People Play: The Psychology of Human Relationships by Eric Berne
Review: How can we gain a greater understanding of our fellow humans? Why do people do what they do, say what they say, think what they think? This book is a blast from the past - the original...
Interview Paula Fry CityFashGal
I first met Paula Fry through her digital persona, @CityFashGal and thought she was hilariously funny. Fast forward six months and I was sat with her discussing a shopping event in the veryyyyy...
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