Welcome to Claire & The City

I’m Claire, your guide to London’s most magical corners from afternoon teas and flower festivals to hidden gems and fashion moments. This as my love letter to London.

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Hi friends,

I’m Claire. I moved to London for a career in fashion PR. Think Bridget Jones meets Carrie Bradshaw. I’ve been in love with this city ever since.

Now I create content that celebrates London’s sparkle: seasonal guides, hidden gems, flowers in bloom, and luxe little adventures.

This is a place to explore the city with me and see London through my eyes on my blog and YouTube channel.

I partner with brands, PRs and marketers to bring London stories to life through stylish, shareable content.

Claire x

Explore London by season

SPRING

SUMMER

AUTUMN

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WINTER

Harry Potter London Walking Tour 2025 ✨

by Claire Etchell | 2nd September 2025 | Blog, London | 0 Comments

A magical, Instagrammable journey through the wizarding world Hello witches, wizards, and muggles! Wands at the ready because today I’m taking you on a full Harry Potter walking tour across London. This self-guided day out will whisk you from King’s Cross and St...

London Transport Museum: Guide, Tickets & Tips | Covent Garden

by Claire Etchell | 20th August 2025 | Blog, London | 0 Comments

Visiting the London Transport Museum in Covent Garden If you’re looking for a fun, photogenic, and very London day out, the London Transport Museum in Covent Garden is the perfect stop. From red buses to retro tube carriages, it’s full of history, nostalgia, and...

A Canal Walk Through Maida Vale & Little Venice: Brunch & Boats

by Claire Etchell | 29th July 2025 | Blog, London | 0 Comments

Maida Vale and Little Venice will forever have a piece of my heart. I lived here for over five years, and while I now explore every inch of London, there’s something extra special about returning to this calm, corner of the city. This video was a joy to make because I...

A Night at the Ballet: The Royal Opera House in London

by Claire Etchell | 17th July 2025 | Blog, London | 0 Comments

There are few nights in London as dreamy as a trip to the ballet at the Royal Opera House and this one was straight out of a Carrie Bradshaw fantasy. It was giving Sex and the City but minus Alexander Petrovsky! ✨ Grab your heels (but make sure they're chunky—those...

Day Trip from London to the Mayfield Secret Lavender Garden

by Claire Etchell | 25th June 2025 | Blog, London | 0 Comments

Mayfield Lavender Farm is one of the UK’s most Instagrammable summer hotspots and this year, there’s something new blooming. I’ve visited the iconic Mayfield Lavender Fam before (click here), but this time I was buzzing (like the bees!) to explore their brand-new...

Your Guide to Wimbledon Tennis & Village Life

by Claire Etchell | 17th June 2025 | Blog, Feature, London | 0 Comments

Wimbledon is one of the most iconic tennis tournaments in the world — but it’s also so much more than just a two-week sporting event. Whether you're a tennis fanatic or simply looking for a quintessential British day out, this guide will show you how to soak up the...

A Luxury Mayfair Walking Tour: London’s Poshest Streets

by Claire Etchell | 12th June 2025 | Blog | 0 Comments

Mayfair is one of the most elegant and exclusive corners of London. A place of poshy posh cars, hidden gardens, world-class designer boutiques and historic charm. In this blog post, I’m taking you on the exact walking route I filmed for YouTube (watch the video...

I Posted 18 YouTube Videos in 3 Months – Here’s What Happened

by Claire Etchell | 1st June 2025 | Blog, Feature | 0 Comments

If you’ve followed me for a while, you’ll know I’m a proud Instagram girly at heart. I just adore creating 'that perfect photo.' But in the last year, I’ve shifted my strategy from Instagram-first to content-first. It’s been a little bit chaotic, a lot of learning,...

Inside Tower Bridge: Glass Walkway Views, Tips & What to Expect

by Claire Etchell | 27th May 2025 | Blog, Feature, London | 0 Comments

After living in London for 15 years, I finally did it. I went inside Tower Bridge. Not just walked over it (a million times), but actually paid for the full experience: the glass walkway, panoramic views, the original engine rooms — the lot. If you’re a Londoner who’s...

Paris Girls Trip: Where We Ate, Shopped & Wandered

by Claire Etchell | 18th May 2025 | Blog, Paris | 0 Comments

Is there anything more iconic than a springtime escape to Paris? I just got back from a four-day trip with my mum (12–15 May 2025), and this was one for the books. Think: fluffy omelettes, rooftop views, photo fails, perfect pastries, and the occasional pot of pudding...