by Claire Etchell | 21st November 2024 | Blog, Christmas, London
Hello London lovers! The festive season is here once again! We all know it officially starts on 1 November when Mariah Carey transitions from her Halloween outfit to her iconic Christmas look, signalling…IT’S TIMEEEE! Christmas in London is a magical place...
by Claire Etchell | 21st September 2024 | Blog, Feature, Halloween
I am obsessed with Halloween! Every year I seek out the best spooky decorations in London and I love dressing up in scary costumes. It is a brilliant time of year for a proper marketing campaign. Kicking off at the end of September, you can really capitalise on...
by Claire Etchell | 2nd September 2024 | Autumn, Blog, Feature
Welcome to September friends! This point in the year is often seen as a second New Year where we move into Autumn. In this blog post we’ll look at the value of awareness days and seasonal content plus how to use it in your marketing. What is the Autumn aesthetic for...
by Claire Etchell | 29th July 2024 | Blog, Feature, Taylor Swift
Swifties are in for a treat this summer! Taylor Swift’s The Eras Tour will be returning to Wembley in August – tips here – and now we have a new exhibition to celebrate her music, fashion, instruments and memorabilia. The iconic V&A Museum...
by Claire Etchell | 25th July 2024 | Blog, London, Taylor Swift
Welcome to my Taylor Swift Walking Tour for Camden Market, Primrose Hill & Hampstead Heath. I also have a Taylor Swift Walking Tour for Kensington to Notting Hill you can read here. If you’ve listened to the Lover album, you’ll know that Taylor enjoys walking...
by Claire Etchell | 24th July 2024 | Blog, London, Taylor Swift
Hello fellow Swifties! I have spent the last six months exploring Taylor Swift’s relationship with London and gathered all of the information together to create walking tours of the city. She has been visiting London long before she was using the city in her...
by Claire Etchell | 23rd July 2024 | Blog, London, Spring, Summer
Thanks to my friend Kate, I stumbled upon a magical spot in London that I had no idea existed. Kate bought me a book about Hidden London, and while I was skeptical at first—what could there possibly be in London that I don’t already know about?!?—I was quickly...
by Claire Etchell | 16th July 2024 | Blog, London
Come with me to the Barbie exhibition in the Design Museum in Kensington. I was so excited to visit this special display celebrating the 65th year of the iconic Barbie brand. Expect an overload of bubblegum pink and a journey through Barbie history! I grew up with...
by Claire Etchell | 9th July 2024 | Blog, London, Taylor Swift
As a very dedicated Swiftie, I’ve spent the last six months exploring the London locations and outfits inspired by Taylor Swift. That’s where I came across the famous The Black Dog in Vauxhall which has been named in a song in her 2024 album The Tortured...
by Claire Etchell | 5th July 2024 | Blog, London, Taylor Swift
I had the INCREDIBLE experience of attending Taylor Swift’s The Eras Tour in June at Wembley Stadium, London! It was better than my WILDEST DREAMS! If you’re planning to catch her show in August, here are tips to ensure you have the best time possible. For...
by Claire Etchell | 1st July 2024 | Blog, Feature, London, Taylor Swift
In the last six months I’ve been studying Taylor Swift like I was doing a PHD in The Eras Tour. I’ve always been a fan, particularly Red, 1989, Reputation eras. However when I decided to create content to link in with the Eras Tour arriving in London, I realised her...
by Claire Etchell | 1st June 2024 | Blog, London, Taylor Swift
Hello, Lovers! Taylor Swift is returning to London this month, and I’ve rounded up places she visits and added locations that suit each era for maximum Swiftie impact. From Camden Market to The Black Dog Pub, this guide will help you capture the perfect London snap....
by Claire Etchell | 19th May 2024 | Blog, London
I’m pretty excited to say that Chelsea in Bloom has officially started as I spotted my first floral display yesterday at London’s Egerton Hotel. Every year the surrounding areas of Chelsea and Belgravia dress up their shops, cafes, and bars with floral themes to...
by Claire Etchell | 1st April 2024 | Blog, London
The classic Afternoon Tea is a British institution. This food extravaganza is a special event, one to get dressed up for and indulge in. Think Pride and Prejudice meets Bridgerton vibes, the style is very formal, fancy and ornate. Here’s my guide to the best Afternoon...
by Claire Etchell | 7th March 2024 | Blog, Feature
In the realm of content creation, the question often arises: do you need all the shiny equipment to produce quality work, or can you get by with what you have at hand? We’ve delved into the world of DIY photography and video, as well as the benefits of...
by Claire Etchell | 28th February 2024 | Blog, London, Spring, Summer
Hi I’m Claire and my specialist subject is FLOWERS. From blossom to magnolia, from rose gardens to floral filled cafes, I’ve got all the best places in London. London’s got some seriously Insta-worthy spots when it comes to blooms. Whether you’re a flower...
by Claire Etchell | 28th February 2024 | Blog, Feature, Spring
Spring is just around the corner and so I have been thinking about creative content for spring. Whether that is fashion, interiors or lifestyle, spring is full of blooming flowers, brighter colours and tasty snacks. Easter is a time for renewal, so what better way to...
by Claire Etchell | 9th January 2024 | Blog, Feature, Valentine's Day
For Valentine’s Day this year I wanted to transform my rainbow bookcase into a heart shaped one. Lovely! I love working with the calendar and creating seasonal content so Valentine’s Day is no exception. It is the perfect time to get creative with content,...
by Claire Etchell | 4th January 2024 | Blog, London
Hello lovers! It is 2024 and time to gather together all of London’s most romantic displays for your photos and videos. Here are the most Instagrammable Valentine’s Displays from 2023 so you know what to expect. Valentine’s Day is a much needed burst...
by Claire Etchell | 9th December 2023 | Blog, Christmas, Feature
My favourite Christmas films are about being really watchable, half a good storyline, cute cast, funny and re-watchable. Cos let’s face it, we’ll watch them all again next year! Although we all love the feel-good element of them, they are a solid money spinner! For...
