by Claire Etchell | 28th November 2015 | Blog, Feature, Interview
I am a believer in the power of costume. Clothes can create an image that quite often signals social, economic and political status. In film, characters can be good, bad, rich, poor, from a different era, blending in, standing out, on the rise, on the edge, and all...
by Claire Etchell | 1st October 2015 | Blog, Feature
Why oh WHY would you do a marathon? That’s what you must be thinking. This is what I was thinking at mile 21 in the dark streets of London. What is Shine Night Walk For? Walking a marathon has never been a lifelong dream or something I have ever strived for. But...
by Claire Etchell | 28th September 2015 | Blog, Feature
As preconceptions go, Alexandra Shulman has a lot to live up to, after all she is the editor of Vogue, the most formidable and revered of fashion magazines – even Carrie Bradshaw struggled to be ‘Vogue’. Alexandra Shulman is being interviewed for Apple’s In...
by Claire Etchell | 10th September 2015 | Blog, Feature
On Tuesday this week the fash pack (including Liz Hurley in an incredible Amanda Wakeley black dress) descended on the V&A to see legendary shoe maker Patrick Cox being interviewed by Kinvara Balfour. You know how much I love Kinvara from my interview (click here)...
by Claire Etchell | 28th June 2015 | Blog, Feature
Now then, how about if the BBC television series of Winston Graham’s Poldark had been filmed in a dingy town where it was raining all the time? Ok stop picturing Ross Poldark aka Aidan Turner shirtless in the rain! Or perhaps if Cornwall was shiny and gorgeous but...
by Claire Etchell | 27th May 2015 | Blog, Feature, Paris
Now, I’m not about to give you a history lesson, but I am about to share a very beautiful place. Château de Versailles is somewhere I’ve heard of – history books, guide books and the occasional magazine – but no one has quite managed to shake me and say, ‘God, the...
by Claire Etchell | 16th May 2015 | Blog, Feature
The lingerie market is one that interests me, as I discussed in my post ‘Who Sells You Your Pants’ – I’m always intrigued by the marketing ploys we use when simply trying to flog the essentials. Often it can feel like we’re overselling...
by Claire Etchell | 14th May 2015 | Feature, Interview
“I’ve never had a time when I said I’m never coming back to a festival,” Edith Bowan. Edith Bowman is a believer in an egalitarian festival society. One which embraces a changing music industry and instills a belief that festivals should be a place that anyone and...
by Claire Etchell | 6th April 2015 | Blog, Feature
“There’s nothing low key about my life darling.” This is one of the first quotes I note down from Charlotte Tilbury as she talks in conversation with Kinvara Balfour at the Apple Store on Regent Street. It seems to combine the makeup artist turned...
by Claire Etchell | 31st March 2015 | Blog, Feature
If you are in fashion, see Dior and I. If you are thinking about going into fashion, see Dior and I. If you appreciate art, hard work and a touch of drama, see Dior and I. What is Dior and I Film About? This is a no holds barred, access all areas documentary focusing...
by Claire Etchell | 15th March 2015 | Blog, Feature
We talk A LOT these days about retail, and how the high street is declining and businesses are having to adapt to stay relevant to their customer in the increasing convenience of online shopping. So it is somewhat heartening to find a business which is thriving in an...
by Claire Etchell | 8th March 2015 | Blog, Feature
If you’re looking for your next career step in fashion or are just starting out on your journey, then you can certainly take some well seasoned advice from the self confessed ‘grandmother of blogging’ Emily Johnston Fashion Foie Gras (she started...
by Claire Etchell | 21st February 2015 | Feature
I recently had a spring clean of my wardrobe. Not the wussy kind I normally have where I get everything out, imagine some emotional attachment/marvel that it is not completely knackered/think of the next hypothetical time I will wear it. Oh no, this was EPIC. Turned...
by Claire Etchell | 5th February 2015 | Feature, Interview
I wasn’t sure what to expect of Dylan Jones. But to be blunt (as he can be) it was a joy, especially if you enjoy a little dry humour as I do. I wrote about GQ not long ago after the GQ Awards were photo bombed by Kim Kardashian. Yet men are continuing to go...
by Claire Etchell | 14th January 2015 | Blog, Feature, Valentine's Day
Cashing in on love seems cynical no? Taking advantage and marketing love, the purist of emotions which (in theory) shouldn’t be commercialised. But alas as the marketing cycle goes on, the second the Christmas cards have been heaved off the shelves, up shoot...
by Claire Etchell | 11th January 2015 | Feature
Image is a complicated thing. On the one hand – it is revered higher than anything else. But sometimes we loathe our addiction to it. Why does it matter what someone is wearing if they’re doing a good job as we asked last summer with the ‘Downing Street Catwalk’? Or...
by Claire Etchell | 9th December 2014 | Blog, Feature
I love reading Popbitch. The weekly fix of celeb related gossip is enough to keep me sane. Last week it contained a little snippet about Vlogging sensation Zoella. The rising star had climbed further than the majority of her blogging peers to publish a book (I mean...
by Claire Etchell | 23rd November 2014 | Blog, Feature
Ok so every year The Great British Bake Off, The Apprentice, X Factor, Strictly Come Dancing and I’m A Celebrity Get Me Out Of Here get set for their next series. The reality franchise is now big business, from humble low budget beginnings of Big Brother and Pop...
by Claire Etchell | 10th November 2014 | Feature
If you work in social media, you’ll know what I’m talking about. Especially if you’ve been using social media for a little while and have a nagging feeling you’ve taken the wrong turn but aren’t quite sure what that is. Whether you work for an agency, a brand,...
by Claire Etchell | 22nd October 2014 | Feature, Interview
Mary Katrantzou is fashion dynamite, the Greek born designer has taken the world by storm with her daring prints and sculpting feminine forms. I was lucky enough to join the audience at The Industry’s latest talk at Conde Nast College last night when she was in...
