PR & Marketing
My Claire & The City blog delves into the modern world in order to inspire debate about our culture. You’ll find topical features and interviews with those making waves in the industry plus my personal how-to guides and London tips and career advice.
Luxury Sportswear On The Rise – Net-A-Sporter Wins Gold
Net-A-Sporter launched earlier this month to add a sportswear arm to their luxury ecommerce proposition. Clever right? I know from working in the Belgravia and Chelsea area that women have changed the way they work out. They're no longer hiding in baggy, ugly workout gear teamed with trainers in...
Personal Branding – Life is a Catwalk for Politicians
The cabinet reshuffle has never been so exciting. Frankly, because it has never looked so attractive. The coverage of Esther McVey and the host of female politicians who received cabinet positions has been much discussed this week. Politics is not exactly a sexy subject, but yet it is a very...
How Twitter Won The World Cup 2014
The real winner of the #WorldCup2014 has been Twitter, and it isn't even over yet. Last night in the semi-final, Germany's (#GER) cataclysmic game against host nation Brazil (#BRA) which ended in an unprecedented 7-1 score line caused a record number of global tweets - 35.6 million to be exact...
What’s Good About The Always Like A Girl Campaign
What does it look like to run like a girl? At first this video by Always had all the makings of a campaign that would be an over cheesy offering but in truth it has turned out to be an internet sensation, it has gone viral with over 13 million views on YouTube and the hashtag #LikeAGirl sparking...
Feature ASOS – A Phoenix From The Ashes?
Just as I had landed in Croatia this week, I got a text from a friend utterly alarmed that the ASOS website was down. At 5.56am she sent me this picture captions 'wowsers'. And wowsers indeed, because in this day and age it had to be quite the emergency to think about pulling the plug on your...
Job Advice – How To Get A Job In PR
How to get a job in PR? This is the million dollar question, but first of all, do you want to be in PR? If you have grand illusions that you will be: A) Eddie from Ab Fab - 'Everybody's there, everybody! Big names you know. Chanel, Dior, Lagerfeld, Givenchy, Gaultier, darling. Names, names,...
The Rise, Fall & Rise of David Beckham
David Beckham is a 21st century god. He embodies the modern man; he's sporty, handsome, and a family man who's ability to be down to earth but still inspire, lead and teach has led to an OBE and is loved by women and men alike (women want to be with him and men...probably want to be with him too)....
PR Tips – How To Be A Brand
If you've been reading 'Are You Ready to Be A Brand?' and have decided that you're ready to define your online persona, I've put together a few tips to help you. There are no hard and fast rules, the most important thing is to be yourself and the rest will follow - even though image is important,...
Are You Ready To Be A Brand?
Andy Warhol famously said; ‘In the future, everyone will be world-famous for 15 minutes.’ Looking at where our society is heading, it may end up that it is really true, from the explosion of reality TV to the growth of social media, fame and notoriety are closer than ever before. Ten years ago, PR...
Content is King
I’ve been watching with interest the number of journalists flitting over to the world of retail. At first I presumed that perhaps the demise of print media was fueling the change. It doesn’t take a genius to spot that news, which was once perfect fodder for the daily, weekly and monthly magazines,...
Tweeting the death of Peaches Geldof
Peaches Geldof's death is extremely sad. Bob Gelfof's words are so poignant and non-celebrity, it is uncomfortable reading, which feels as if you are encroaching on his grief. "Writing 'was' destroys me afresh. What a beautiful child. How is that possible? How is that bearable?" he writes. But...
Welcome to Claire & The City
Welcome to Claire & The City NakedPRGirl is all about being naked. Not in the traditional sense, so apologies if you clicked on this page expecting to find a buxom blonde with nothing but a glass of champagne and a clipboard to hide her modesty. I'm Claire Etchell and I started Claire & The City...
Sign Up to The Newsletter
Sign up today to receive my monthly PR & Marketing tips, features and interviews straight into your inbox.
