INTERVIEWS
I’m lucky to work with the movers and shakers of the fashion industry so my series is designed to take you behind the scenes with influential figures. Whether they’re PR and marketing experts, news hunting journalists or super bloggers, here’s a little insight into their working life with my exclusive interviews.
REVIEW – Dior and I Movie – Sublime
If you are in fashion, see Dior and I. If you are thinking about going into fashion, see Dior and I. If you appreciate art, hard work and a touch of drama, see Dior and I. What is Dior and I Film...
Barter Books Alnwick – Business Masterclass
We talk A LOT these days about retail, and how the high street is declining and businesses are having to adapt to stay relevant to their customer in the increasing convenience of online shopping. So...
Alexander McQueen Savage Beauty Review
Alexander McQueen was a creative genius and joined together beauty, art, sculpture, history and culture all into one beautiful vision of fashion. His clothes were crafted, almost sculpted and he...
7 Inspiring Career Lessons from Emily Johnson Fashion Foie Gras
If you're looking for your next career step in fashion or are just starting out on your journey, then you can certainly take some well seasoned advice from the self confessed 'grandmother of...
Interview Vogue’s Lauren Milligan
You need a cool head to work in digital, but you need nerves of steel if you're heading up the world's leading fashion website. Lauren Milligan is in the driving seat of Vogue Online as their News...
Spring Clean Your Wardrobe – Update Your Brand Image
I recently had a spring clean of my wardrobe. Not the wussy kind I normally have where I get everything out, imagine some emotional attachment/marvel that it is not completely knackered/think of the...
Interview – 10 Lessons from GQ’s Dylan Jones
I wasn't sure what to expect of Dylan Jones. But to be blunt (as he can be) it was a joy, especially if you enjoy a little dry humour as I do. I wrote about GQ not long ago after the GQ Awards were...
Interview with Disneyrollergirl Navaz Batliwalla
I, like many people I suspect, first knew of Navaz Batliwalla through her fashion blog Disneyrollergirl. Her achingly cool blog is something of a juxtaposition – a name which could suggest you might...
Love Makes The (Marketing) World Go Round
Cashing in on love seems cynical no? Taking advantage and marketing love, the purist of emotions which (in theory) shouldn't be commercialised. But alas as the marketing cycle goes on, the second...
Fake It Till You Make It – How Important Is Image?
Image is a complicated thing. On the one hand – it is revered higher than anything else. But sometimes we loathe our addiction to it. Why does it matter what someone is wearing if they’re doing a...
FEATURE – Reality TV – I’ve Got the X Factor Get Me Out Of Here
Ok so every year The Great British Bake Off, The Apprentice, X Factor, Strictly Come Dancing and I'm A Celebrity Get Me Out Of Here get set for their next series. The reality franchise is now big...
10 signs you work in Social Media & are a Superhero
If you work in social media, you’ll know what I’m talking about. Especially if you’ve been using social media for a little while and have a nagging feeling you’ve taken the wrong turn but aren't...
Review – 10 Business Tips from Mary Katrantzou
Mary Katrantzou is fashion dynamite, the Greek born designer has taken the world by storm with her daring prints and sculpting feminine forms. I was lucky enough to join the audience at The...
Rise of The Blogging Celebrity
Well it's all a load of goop isn't it? All these celebrities setting up blogs called Goop (Gwyneth Paltrow), Preserve (Blake Lively), Jam (No one yet, but they will, you just watch!) or whatever...
Why the Ice Bucket Challenge is Marketing Genius
Want to see all the celebrities who have poured a bucket of ice cold water over their heads? Hell yeah! Want to see super, super A-listers doing it and then nominating even bigger stars to do it?...
How to Write a PR & Marketing CV
Ok, so you're hoping to land here and copy and paste a CV right? Sadly, it is not as easy as that, but thankfully there is plenty of advice out there on how to write a CV. So here are my top tips to...
Job Advice – How To Get A Job In PR
How to get a job in PR? This is the million dollar question, but first of all, do you want to be in PR? If you have grand illusions that you will be: Characters Who Work in PR on TV and Film Eddie...
The Rise, Fall & Rise of David Beckham
David Beckham is a 21st century god. He embodies the modern man; he's sporty, handsome, and a family man who's ability to be down to earth but still inspire, lead and teach has led to an OBE and is...
PR Tips – How To Be A Brand
If you've been reading 'Are You Ready to Be A Brand?' and have decided that you're ready to define your online persona, I've put together a few tips to help you. There are no hard and fast rules,...
Are You Ready To Be A Brand?
Andy Warhol famously said; ‘In the future, everyone will be world-famous for 15 minutes.’ Looking at where our society is heading, it may end up that it is really true, from the explosion of reality...
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