Ok lovely friends, the Louis Vuitton x Murakami London pop-up store is here to brighten up those January Blues! Located at 39 Brewer Street in Soho, this two-floor extravaganza features a boutique space downstairs and a charming cafe upstairs.

It’s super convenient to reach, with Oxford Circus and Piccadilly Circus tube stations just a short walk away. When I arrived on a Friday at 11 am (the store opens at 10 am), I was able to walk straight in. By the time I left at around 12 pm, there was already a queue winding around the corner—so be prepared to wait if you’re planning a later visit.

The Experience Inside

Once inside, you’ll be greeted by a beautifully curated space celebrating the Louis Vuitton collaboration with Takashi Murakami. It’s a feast for the eyes, featuring:

• Vibrant paint-splattered LV logos
• A bright green gallery showcasing archive pieces
• A bright blue repair center
• A hot pink shiny vending machine filled with prizes

The Cafe Upstairs

Heading up the pink and white spiral staircase brings you to the casual yet chic cafe. No booking is required, and you’ll find monogrammed Louis Vuitton tables, pink chairs, and soft flower cushions that add bursts of color.

The menu includes coffee, matcha, juices, and water, priced between £4 and £7. I ordered a decaf cappuccino, complete with the iconic LV logo on top! Even the cup’s design was Instagrammable, and yes, even the sugar had the logo.

For food, the bakery offers delectable treats like Blossom Biscuits, Ruby Cheesecake, and Yuzu Financier (£12-£14), all presented in adorable LV-printed cake boxes.

Photo Tips

Capture the magic of your visit with these tips:

• Spiral Staircase: Use it for a creative perspective.
• Neon Sign: Snap a stylish shot of your coffee with this backdrop.
• Table Hovering: Grab a table (or politely ask to share) for the shiny white monogrammed look.
• Natural Light: Face the big screen to take advantage of the lighting.
• Flower Cushions: Add pops of color with these props.
• Monogrammed Details: Highlight the branded cups, cakes, windows, and tables.

Friendly Service

The staff are absolutely lovely, which is remarkable considering how busy the pop-up gets. Their exceptional service really adds to the experience.

Louis Vuitton Bond Street

The pop-up is just a 10-minute walk from the main Louis Vuitton store on Bond Street, so make a day of it and visit both!

Details:

• Location: 39 Brewer Street, Soho, London
• Open until: 9 February 2025
• Nearest Stations: Oxford Circus or Piccadilly Circus

Read next – Instagrammable Cafes and Restaurants in London