As Mariah would say… it’s time! ✨

Few places in London capture the magic of Christmas quite like Fortnum & Mason. From its iconic advent calendar façade on Piccadilly to its twinkling pastel Christmas shop and exquisite hampers, this legendary department store feels like stepping straight into a festive film scene.

If you’re dreaming of a luxury London Christmas day out, this one’s for you.

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🎁 The Magic Begins on Piccadilly

Every year, the grand Georgian exterior of Fortnum & Mason transforms into a glittering advent calendar, with red-lit windows and golden numbers counting down to Christmas Day. This year, the display shines brighter than ever – a picture-perfect stop for your London festive photos.

Make sure to take a moment to admire the window displays too. They’re always some of the most creative in the city, filled with whimsical creatures, snowy woodland scenes, and pastel tones that perfectly blend traditional and modern Christmas magic.

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☕ The Ground Floor – Tea, Treats, and Christmas Classics

Once inside, the scent of tea, chocolate, and freshly baked biscuits fills the air. Fortnum’s is famous for its signature teas, beautiful biscuit tins, and luxury advent calendars — perfect for gifting or treating yourself.

It’s easy to lose track of time here, wandering between colourful displays of sweets, jams, and truffles. My top festive picks this year include:

• Fortnum’s Christmas Tea – the perfect cosy afternoon blend

• Musical Biscuit Tins – a collector’s dream

• Chocolate Truffles – beautifully packaged and dangerously delicious

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🍷 Downstairs – A Foodie Wonderland

Down in the basement, you’ll find a food hall that feels straight out of The Holiday. Think luxury wines, Christmas cakes, preserves, and chocolates – everything you need for the perfect festive feast.

It’s also the perfect place to pick up a mini hamper or a bottle of something special.

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🎄 Upstairs – The Christmas Shop of Dreams

For anyone who loves interior design or decorating, this is the main event.

The Fortnum & Mason Christmas Shop is filled with pastel decorations, glittering baubles, rainbow bows, and luxe tableware fit for the most stylish festive dinner party.

Highlights include:

• Candy-coloured trees and Glitterville décor

• Oversized props and creative displays (including a giant biscuit tin!)

• A red-and-gold traditional section with nostalgic ornaments

It’s the kind of place that makes you want to redecorate your whole Christmas tree the minute you get home.

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💄 Beauty, Books & Afternoon Tea

Continue upstairs and you’ll find the beauty hall, featuring the famous Fortnum’s Beauty Advent Calendar and elegant fragrance displays.

On the top floors, there’s a bookshop, gin distillery, and the stunning Diamond Jubilee Tea Salon – one of London’s most luxurious afternoon teas.

Even if you don’t stay for tea, it’s worth exploring for a quiet moment above the festive bustle.

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📍 Plan Your Visit

Fortnum & Mason
181 Piccadilly, St. James’s, London W1A 1ER
Nearest Tube: Piccadilly Circus or Green Park

🕯️ Tip: Visit midweek mornings for quieter browsing, and stay until dusk to see the windows glow red and gold in the evening light.

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💌 A Christmas Love Letter from London

Fortnum & Mason isn’t just a shop — it’s a London Christmas tradition. Whether you’re buying gifts, sipping tea, or simply soaking up the atmosphere, it’s pure festive joy from start to finish.

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🛍️ Shop My Fortnum & Mason Favourites

• Fortnum & Mason Christmas Tea – Amazon / Fortnum’s

• Musical Biscuit Tin

• Luxury Hampers & Gifts

• Fortnum’s Christmas Decorations

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