If there’s one place in London that truly knows how to do Christmas in style, it’s Selfridges. Each year, the Oxford Street department store transforms into a festive wonderland – but this year, there’s a little extra magic in the air. It is FIT FOR A PRINCESS! ✨

For Christmas 2025, Selfridges has collaborated with Disney, bringing a nostalgic touch of sparkle, storytelling and childhood joy to the heart of London. From the moment you arrive, the store feels like stepping into a modern fairytale.

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🏰 The Disney Christmas Palace

Outside, Selfridges has unveiled a beautiful pink palace façade, trimmed with twinkling lights that glow even more enchantingly after dark. At night, the entire building shimmers with golden light tracing its edges and Mickey Mouse ears perched proudly on the Selfridges flags above Oxford Street.

The atmosphere is festive yet whimsical, a blend of timeless Disney nostalgia and Selfridges’ iconic sense of glamour.

Outside, the famous Selfridges Christmas windows are pure storytelling magic – each one reimagines a classic Disney scene, from Peter Pan to Mickey Mouse, in a glittering, fashion-forward style that stops shoppers in their tracks.

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🛍️ Inside the Disney Wonderland

Step through the doors, and the collaboration truly comes to life. Inside, Disney magic meets Selfridges luxury – think pink walls, playful displays, and Disney characters reimagined in the chicest possible way.

You’ll spot Mickey Mouse ears on mannequins, and look up to see giant disco balls wearing Mickey ears sparkling above the atrium. It’s joyful, unexpected, and perfectly over the top — exactly how Christmas in London should be.

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🎁 Disney Pop-Up & The Christmas Shop

Don’t miss the dedicated Disney pop-up shop, filled with exclusive products, festive gifts and limited-edition pieces created in collaboration with some of Selfridges’ favourite brands.

And if you head down to the basement Christmas Shop, you’ll find even more treasures — from Disney-themed decorations and mouse ear baubles to Selfridges’ classic tree ornaments, mini yellow shopping bags, and playful nods to pop culture icons like Taylor Swift and Harry Styles.

Even the shopping bags have joined in the fun — featuring Disney stickers or cute black mouse ears for that finishing festive touch.

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☕ Dolly’s Café

For something sweet, stop by Dolly’s Café, tucked beneath the atrium and surrounded by twinkling lights. This season, they’re serving up Disney-inspired cakes and pastries, the perfect excuse to pause for coffee and take in the magical views of the disco-ball-filled atrium above.

It’s a charming moment of calm in the middle of the Christmas buzz,  and one of the most photogenic café corners in London this festive season.

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✨ Why You’ll Love It

Whether you’re Christmas shopping, filming festive content, or simply soaking up the city’s seasonal spirit, Selfridges at Christmas is pure joy. The Disney collaboration brings a playful twist to London luxury — proof that even the most elegant department stores have room for a little magic.

If you’re visiting London this December, make sure to add it to your festive list — it’s one of those experiences that makes Christmas in the city feel truly special.

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📍 Location: Selfridges, 400 Oxford Street, London

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