Step inside London’s most magical Christmas shop where history, style and sparkly fairies meet.

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🎄 A Fairytale Beginning to Christmas in London

If you ask me, Christmas in London begins the moment you step inside Liberty. Hidden just off Regent Street, this mock-Tudor treasure feels like a time capsule of British style – all carved wood, twinkling lights and heritage charm.

For 2025, Liberty is celebrating 150 years – congrats! And its famous Christmas shop has returned bigger, brighter, and more enchanting than ever.

From the Festive Fairground collection to elegant Fairytale Dream pastels, every corner feels like a scene from a storybook.

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🕯️ The History Behind the Magic

Liberty has been part of London life since 1875, founded by Arthur Lasenby Liberty. Its iconic black-and-white building was built using timbers from two Royal Navy ships. Inside, the creaking staircases and wood-panelled galleries make you feel like you’ve stepped into a festive film set.

As you wander from the ground floor beauty hall to the top-floor Christmas wonderland, the smell of perfume and polished wood feels unmistakably Liberty.

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🎁 Inside the Liberty Christmas Shop

Located on the fourth floor, Liberty’s Christmas department is a full sensory experience.

This year’s themes include:

• Festive Fairground – a rainbow of ornaments shaped like hot air balloons, candy, and circus motifs.

• Secret Garden – woodland creatures, owls, reindeer, and deep red and green tones for traditionalists.

• Exotic Peacock – jewel tones of sapphire, jade, and amethyst with sequins and sparkle galore.

• Fairytale Dream – all blush pinks, pistachio greens, ballet shoes, and gingerbread houses.

• Liberty London Collection – iconic purple branding meets London landmarks, from taxis to Big Ben.

Each bauble feels like a keepsake — something to unwrap year after year.

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💡 My Top Tips for Visiting

• Go early – the Christmas floor gets very busy and warm by mid-morning.

• Set a budget – ornaments start around £6.95 and can go up to £30+.

• Research beforehand – decide on your colour theme or collection before visiting.

• Look for Liberty print details – from stockings to crackers, these pieces are timeless.

• Don’t skip the food corner – the festive chocolates, truffles, and biscuit tins are beautifully packaged and make lovely gifts.

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🩵 Why I Love Liberty at Christmas

Liberty isn’t just a shop, it’s part of the Christmas experience itself.
It’s a moment of calm (sometimes), craftsmanship, and creativity in the middle of London’s festive rush.

There’s nowhere else quite like it. Every floor tells a story, and every ornament feels like a piece of British nostalgia wrapped in ribbon.

So whether you’re visiting from abroad or just popping in on your lunch break, make time for Liberty this Christmas. It’s where London’s festive season truly begins.

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📍 Plan Your Visit

Liberty London
Regent Street, Soho, London W1B 5AH
Nearest tube: Oxford Circus

🏨 Find hotels nearby →

🛍️ Shop my Liberty Christmas picks here AFF Link 

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