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Why the Ice Bucket Challenge is Marketing Genius

Why the Ice Bucket Challenge is Marketing Genius

by Claire Etchell | 20th August 2014 | Blog, News Flash

Want to see all the celebrities who have poured a bucket of ice cold water over their heads? Hell yeah! Want to see super, super A-listers doing it and then nominating even bigger stars to do it? Yes! Welcome to the Ice Bucket Challenge where The Hunger Games meets...

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