by Claire Etchell | 11th November 2018 | Naked Feature, Seasonal
Black Friday, especially for the UK market, can conjure up unsavoury images of apocalyptic proportions where shoppers mercilessly stampede over each other for a £50 TV in Tesco. You’ll have seen the footage of people knocking over displays and fighting in the aisles...
by Claire Etchell | 25th October 2018 | London, Naked Events, Naked Feature
It has been 100 years since the end of the First World War and it is important that we take time out to reflect and remember all of the fallen. It is often a difficult task to market a historical event and I’d like to do my little bit to share the ways you can join in...
by Claire Etchell | 17th October 2018 | London, Naked Events, Naked Feature, Seasonal
Double, double toil and trouble. Fire burn and cash tills bubble. When did Halloween become such a marketing winner? All Hallows’ Eve has transformed from a celebration of a Western Christian feast into a month long, supermarket filled,...
by Claire Etchell | 21st July 2018 | Naked Feature, Naked Review
You’d be forgiven for thinking my experience in Sardinia was based entirely on Aperol Spritz. But you’d be wrong. There’s also the lesser known Campari Spritz and the even better tasting Hugo Spritz with Sambuca and Elderflower which is simply delicious. Here’s my...
by Claire Etchell | 25th June 2018 | London, Naked Events, Naked Feature
I would be very happy if it was Royal Ascot every single day. I love the elegance, I like the rush of excitement when I see the races, I love the outfits, I love the names of the horses, the colours the jockeys wear, I love the fact that men have top hats and I even...
by Claire Etchell | 23rd June 2018 | London, Naked Feature, Naked Review
I’m going to come clean and admit that the first time I heard of world famous Frida Kahlo was when I went to a briefing at Grosvenor’s swanky Mayfair offices as they talked through plans for the year. I’m not sure HOW exactly I managed to avoid it – is this the...
by Claire Etchell | 22nd May 2018 | London, Naked Feature, Naked Review
Chelsea in Bloom and Belgravia in Bloom for Chelsea Flower Show have been growing in popularity over the years with big brands and small boutiques alike taking part each May to capitalise on increased footfall from the event. The great thing is, it looks like a multi...
by Claire Etchell | 7th May 2018 | Naked Feature, Naked Review
Sintra is a sparkling jewel in Portugal’s crown; a place of history, mystery and vibrant colour. It has the ability to make modern, white washed, marbled life look rubbish, and instead it has made me yearn for pattern, detail and rainbow hues. Here’s my guide to a...
by Claire Etchell | 4th January 2018 | Naked Feature
Almost three years ago I went freelance in the most haphazard clumsy way imaginable. I have made all the mistakes, fallen spectacularly into all the pitfalls and (so far) have survived to tell the tale because I am working and living in London with lots of lovely...
by Claire Etchell | 27th October 2017 | London, Naked Events, Naked Feature, Seasonal
When I was growing up, Halloween was one night a year, you’d carve a pumpkin or a turnip and wear a makeshift witches outfit and off you trotted trick or treating. Now we’ve gone ALL American about it and it practically lasts a whole month with decorations and fancy...
by Claire Etchell | 1st September 2017 | Naked Feature
The humble festival has exploded over recent years into a colourful Catherine Wheel combining music, food, yoga, face paint (AND glitter bras?), we’ve moved from wellies to high end Hunters and from day festivals to VIP experiences. In the world of marketing,...
by Claire Etchell | 7th July 2017 | Naked Feature, Naked Review
Italy is colourful and passionate and wonderful. It has fresh sharp lemons and the juiciest oranges and brightest flowers. It has narrow coastal roads that have been nicknamed Mamma Mia from the shock visitors express on their first experience as they overlook sharp...
by Claire Etchell | 14th May 2017 | London, Naked Feature
You’ll have seen Notting Hill a thousand times. On TV and film and most of all, on social media, ESPECIALLY the image friendly platforms of Instagram and Pinterest (hello pastel houses).. I’ve been living in Notting Hill for around five months now and...
by Claire Etchell | 15th February 2017 | Naked Feature
How to Influence an Influencer Spilling secrets is fast becoming something that LornaLuxe and I excel at. Especially if it is combined with an audience, an agenda about digital and each other (and possibly a bottle of Champagne if it is after 5pm soz 7pm – tee...
by Claire Etchell | 4th July 2016 | London, Naked Feature, Naked Review
If you had to pick one fashion designer for a cracking night out, I would suggest Henry Holland. Firstly, from what I have gleaned, from last Friday evening while he was in conversation with Kinvara Balfour, he is exceedingly charismatic, funny, honest and I’m...
by Claire Etchell | 8th June 2016 | Naked Feature, Naked Review
All I could think about on my way to see Kinvara Balfour interview Zac Posen was Claire Danes’ stunning light up dress on the red carpet at the 2016 Met Gala. The theme for this year was Manus x Machina: Fashion in the Age of Technology in association with Vogue...
by Claire Etchell | 1st May 2016 | Naked Feature
Beyoncé is a Lycra and Swarovski crystal covered marketing dream, a sparking stick of dynamite with so much business sense I think she could actually run the world – B for president? Anyway, Queen Bey has been busy in April. First she LANDED her Athleisure range...
by Claire Etchell | 28th April 2016 | Naked Feature, Naked Review
I like design duo Peter Pilotto and Christopher De Vos from the very start of their interview with Kinvara Balfour at the V&A because they’re thinkers; they exude a quiet confidence and talk carefully and honestly about their luxury fashion label. So,...
by Claire Etchell | 21st April 2016 | Naked Feature, Naked Review
In PR and marketing terms, underwear is dynamite. It can make you thin, get you laid, define your abs, give you a bigger butt, enhance your cleavage, say ‘hello boys’, impress the girls, you know the drill. As I talked about in my blog ‘Who Sells You...
by Claire Etchell | 7th April 2016 | Naked Feature
I admit it took me ten minutes to google and unearth the shamed married celebrity who like Voldemort in Harry Potter, shall not be named, and has taken out a super injunction to prevent their identity being revealed after a threesome. In all honesty, in PR terms, it...
