by Claire Etchell | 30th May 2020
Portfolio Donna Ida Instagram Live Social Media PROJECT DESCRIPTION In 2020, denim designer Donna Ida Thornton had a full calendar of pop up events scheduled for the whole year. When the UK went into Lockdown during the pandemic, it was time for a quick new reactive...
by Claire Etchell | 30th May 2020
Portfolio Robert Walton MBE Instagram Live, Stories & IGTV PROJECT DESCRIPTION As we went into Lockdown in the UK in March, The Nth Degree Global’s founder Robert Walton MBE was preparing to launch Young Chef Young Waiter for 2020. As the President of the...
by Claire Etchell | 26th April 2020
Portfolio The Nth Degree Club Book & Launch Event at Claridge’s PROJECT DESCRIPTION The Nth Degree Club Book is designed to be the very best in hospitality and publishes a unique private dining guide from the finest restaurants in London. In June 2019, I...
by Claire Etchell | 26th April 2020
Portfolio Young Chef Young Waiter – PR & Social Media PROJECT DESCRIPTION Young Chef Young Waiter is a 40 year old competition which was relaunched and revitalised in 2019 by president of the Restaurant Association Robert Walton MBE and UKHospitality. The...
by Claire Etchell | 11th November 2019
Portfolio Mamas & Papas Celebrity Product Placement PROJECT DESCRIPTION At Mamas & Papas, product placement of pushchairs was key to the PR strategy of the overall brand. I managed the product placement for a number of UK celebrities and continued this in the...
by Claire Etchell | 11th November 2019
Portfolio Donna Ida Jeans for Genes PROJECT DESCRIPTION Jean Queen Donna Ida Thornton is a patron for Jeans for Genes and she decided to arrange a Team Donna Ida 5k Run in Hyde Park with the aim of raising £50,000. With the help of designer Simeon Farrar, every runner...
by Claire Etchell | 30th September 2019
Portfolio Donna Ida Thornton PR Profile PROJECT DESCRIPTION I was hired full time at DONNA IDA seven years ago and am now their freelance consultant. DONNA IDA was well loved by fashion press but the good energy didn’t always converting into coverage. At the...
by Claire Etchell | 29th September 2019
Portfolio Kimberly Wyatt x Zakti Active Launch Event PROJECT DESCRIPTION Kimberly Wyatt for Zakti Activewear launched with a morning dance class in their Islington store and a VIP party in the evening for Kimberly and her friends. The morning included press and...
by Claire Etchell | 22nd September 2019
Portfolio Mamas & Papas – Maternity PR & Celebrity PROJECT DESCRIPTION Global luxury nursery brand Mamas & Papas knew that maternity wear was the first touch point for the consumer. Once a purchase had been made by an expectant mum, they would be...
by Claire Etchell | 22nd September 2019
Portfolio Mamas & Papas – Lingerie PR Launch PROJECT DESCRIPTION To launch Mamas & Papas new lingerie range to parenting, regional & national press Stylist & mum-to-be Nicky Hambleton-Jones attended the launch and offered style tips at our...
by Claire Etchell | 22nd September 2019
Portfolio Donna Ida Collection – Launch PR Window PROJECT DESCRIPTION DONNA IDA’s debut denim collection was highly anticipated and launched as a collection of high waisted jeans and contemporary separates. A challenging timeline led to a fast turnaround for a...
by Claire Etchell | 22nd September 2019
Portfolio Moda in Pelle PR & Events PROJECT DESCRIPTION Moda in Pelle shoes were new to PR and it is where I had my crash course in marketing. I worked closely with the Retail Director with a limited budget to introduce Look Books, manage photo shoots, set up an...
by Claire Etchell | 22nd September 2019
Portfolio Donna Ida Style Insider Content & Celebrity PROJECT DESCRIPTION At a focus group for DONNA IDA’s website, customers told us that they wanted to see jeans on real women. This led to the creation of the Style Insider programme where we shoot a fashion...
by Claire Etchell | 22nd September 2019
Portfolio Mamas & Papas Baby Wear PR PROJECT DESCRIPTION Mamas & Papas Baby Wear coverage was driven by strong lifestyle shots, seasonal campaigns and celebrity product placement. We maximised any opportunities with consumer media through Look Books...
by Claire Etchell | 22nd September 2019
Portfolio Donna Ida Hello Sadie Event PROJECT DESCRIPTION Donna Ida’s project to launch the new Sadie the Boiler Suit led us to our biggest ever launch which we held at Rolls Royce on Berkley Square. The challenge was to make it a slick operation given that we would...
by Claire Etchell | 17th September 2019
Portfolio Donna Ida x Jaeger PR & Celebrity PROJECT DESCRIPTION In 2016, DONNA IDA collaborated with Jaeger to create a capsule collection. Working with Jaeger’s in-house PR team, we created a strong PR campaign to launch the collection with an all day event in...
by Claire Etchell | 16th September 2019
Portfolio Zakti Active Fashion PR PROJECT DESCRIPTION Zakti Activewear launched in 2015 as a sister brand to Mountain Warehouse with the aim of rivalling activewear brands at a keener price point. The range had launched with womenswear and I...
by Claire Etchell | 16th September 2019
Portfolio Kimberly Wyatt x Zakti Active PR PROJECT DESCRIPTION In 2017 Zakti collaborated with former Pussycat Doll Kimberly Wyatt and so the brief was to ensure coverage for the new dance inspired range. I approached YOU Magazine to launch the collection with an...
by Claire Etchell | 16th September 2019
Portfolio Donna Ida Customisation PR & Content PROJECT DESCRIPTION Donna Ida Thornton is a leading denim expert and for SS16 we created campaigns with new content to support the product offering and secure her knowledge as the Jean Queen. We created content on the...
by Claire Etchell | 16th September 2019
Portfolio Donna Ida 10th Birthday PR & Events PROJECT DESCRIPTION For DONNA IDA’s 10th birthday we created a 10th Anniversary style which encapsulated 10 years of denim trends, the Eliza Dungarees – read more here. To celebrate we created a denim bag as a...
