Naked Feature
My Claire & The City blog delves into the modern world in order to inspire debate about our culture. You’ll find topical features plus my personal how-to guides.
Marketing ideas for Black Friday
Black Friday, especially for the UK market, can conjure up unsavoury images of apocalyptic proportions where shoppers mercilessly stampede over each other for a £50 TV in Tesco. You’ll have seen the...
100 Years – First World War Centenary Events
It has been 100 years since the end of the First World War and it is important that we take time out to reflect and remember all of the fallen. It is often a difficult task to market a historical...
Halloween Marketing Ideas – PR, Retail, Digital and Social Media Tips
Double, double toil and trouble. Fire burn and cash tills bubble. When did Halloween become such a marketing winner? All Hallows’ Eve has transformed from a celebration of a Western Christian feast...
Guide to Sardinia in Italy
You’d be forgiven for thinking my experience in Sardinia was based entirely on Aperol Spritz. But you’d be wrong. There’s also the lesser known Campari Spritz and the even better tasting Hugo Spritz...
Guide to Royal Ascot – Royal Enclosure
I would be very happy if it was Royal Ascot every single day. I love the elegance, I like the rush of excitement when I see the races, I love the outfits, I love the names of the horses, the colours...
Frida Kahlo’s Making Her Self Up Exhibition At The V&A
I’m going to come clean and admit that the first time I heard of world famous Frida Kahlo was when I went to a briefing at Grosvenor’s swanky Mayfair offices as they talked through plans for the...
Chelsea in Bloom Summer of Love & Frida’s Belgravia in Bloom 2018
Chelsea in Bloom and Belgravia in Bloom for Chelsea Flower Show have been growing in popularity over the years with big brands and small boutiques alike taking part each May to capitalise on...
Travel Guide to Sintra in Portugal
Sintra is a sparkling jewel in Portugal’s crown; a place of history, mystery and vibrant colour. It has the ability to make modern, white washed, marbled life look rubbish, and instead it has made...
How to go freelance in 10 easy steps
Almost three years ago I went freelance in the most haphazard clumsy way imaginable. I have made all the mistakes, fallen spectacularly into all the pitfalls and (so far) have survived to tell the...
Event tips – How to throw a spooky Halloween Party
When I was growing up, Halloween was one night a year, you’d carve a pumpkin or a turnip and wear a makeshift witches outfit and off you trotted trick or treating. Now we’ve gone ALL American about...
Top Festivals on Instagram
The humble festival has exploded over recent years into a colourful Catherine Wheel combining music, food, yoga, face paint (AND glitter bras?), we've moved from wellies to high end Hunters and from...
Guide to Italy – Sorrento, Amalfi Coast & Capri
Italy is colourful and passionate and wonderful. It has fresh sharp lemons and the juiciest oranges and brightest flowers. It has narrow coastal roads that have been nicknamed Mamma Mia from the...
Notting Hill – A Londoner’s Guide
You'll have seen Notting Hill a thousand times. On TV and film and most of all, on social media, ESPECIALLY the image friendly platforms of Instagram and Pinterest (hello pastel houses).. I've been...
LornaLuxe & Claire & The City – How To Speak To Influencers
How to Influence an Influencer Spilling secrets is fast becoming something that LornaLuxe and I excel at. Especially if it is combined with an audience, an agenda about digital and each other (and...
The Unconventional World of Henry Holland
If you had to pick one fashion designer for a cracking night out, I would suggest Henry Holland. Firstly, from what I have gleaned, from last Friday evening while he was in conversation with Kinvara...
Zac Posen – Lighting Up Fashion
All I could think about on my way to see Kinvara Balfour interview Zac Posen was Claire Danes' stunning light up dress on the red carpet at the 2016 Met Gala. The theme for this year was Manus x...
Beyoncé The Queen of Marketing
Beyoncé is a Lycra and Swarovski crystal covered marketing dream, a sparking stick of dynamite with so much business sense I think she could actually run the world - B for president? Anyway, Queen...
Peter Pilotto and Christopher de Vos Interviewed by Kinvara Balfour
I like design duo Peter Pilotto and Christopher De Vos from the very start of their interview with Kinvara Balfour at the V&A because they're thinkers; they exude a quiet confidence and talk...
V&A Undressed: A Brief History of Underwear
In PR and marketing terms, underwear is dynamite. It can make you thin, get you laid, define your abs, give you a bigger butt, enhance your cleavage, say 'hello boys', impress the girls, you know...
Super Injunction A Modern PR Disaster
I admit it took me ten minutes to google and unearth the shamed married celebrity who like Voldemort in Harry Potter, shall not be named, and has taken out a super injunction to prevent their...
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