PROJECT DESCRIPTION

In 2017 Zakti collaborated with former Pussycat Doll Kimberly Wyatt and so the brief was to ensure coverage for the new dance inspired range. I approached YOU Magazine to launch the collection with an exclusive photo shoot and interview which resulted in a front cover and six page feature in the magazine. On the day of launch we held a exclusive dance class for press and influencers in store and a celebrity party in the evening attended by Kimberly Wyatt, Ashley Roberts and Max Rogers.

EVALUATION

2017 saw coverage amounting to £438,024 worth of PR value with circulation of 153,018,910 for print plus online at 1,205,439,093 impressions(including Zakti Activewear main range coverage). Website traffic doubled around launch thanks to direct links from Daily Mail. The collection was featured in Hello, OK, Star, Heat, Reveal, Cosmopolitan, Yahoo.