PROJECT DESCRIPTION

The brief for London Morgan was to create a strategy to engage customers with keyword rich, relevant content. Combining photogenic Morgan cars with iconic London locations was the key to their new social media friendly marketing calendar. For World Book Day I interviewed the owner of John Sandoe book store and we created unique content using props from the London Morgan book list –  see here. We also created; London Pub Guide, Mother’s Day in London and a Guide to Chelsea Flower Show.

EVALUATION

For World Book Day, our social media posts were picked up by the main Morgan Motor accounts which resulted in 1.9k likes on Instagram, 650 likes, 83 shares and 17 comments on Facebook and 23 retweets, 70 likes on Twitter. Photos courtesy of London Morgan.