PROJECT DESCRIPTION

Luxury retailers have seen significant increases in social media activity and sales by installing Instagram friendly shop fronts or floral walls. At DONNA IDA we installed a Spring window to the Belgravia store with florist Dickinson & Doris. I filmed the behind the scenes video using Time-lapse on my iPhone and their in-house photographer shot the finished results for a quick turnaround.

EVALUATION

The first Instagram post has been the most popular to date with over 10,200 impressions, over 700 likes and 150 comments. The installation is due to be part of Belgravia in Bloom which is supporting the Frida Kahlo exhibition at the V&A in May. Read more on DONNA IDA’s blog here.