PROJECT DESCRIPTION

DONNA IDA’s debut denim collection was highly anticipated and launched as a collection of high waisted jeans and contemporary separates. A challenging timeline led to a fast turnaround for a printed Look Book which was shot in a studio to achieve a modern look and create classic jeans and tee shots for press. We teamed up with PR agency Halpern to add impact to the campaign and featured at their press day.

EVALUATION

The collection debuted with an online news feature on Vogue and a three page exclusive in Grazia. Subsequent coverage for IDA landed in Stella, Style, Glamour, InStyle, YOU, Telegraph magazine and Guardian plus a host of online and regional titles.